{"product_id":"polls-and-surveys-isbn-9781555420987","title":"Polls and Surveys","description":"Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted. \u003cp\u003e1. Polling the Public: Purpose and Process\u003c\/p\u003e \u003cp\u003e2. Growth of Public Opinion Polling\u003c\/p\u003e \u003cp\u003e3. Proper and Improper Uses of Surveys\u003c\/p\u003e \u003cp\u003e4. The Organizations That Do the Polling\u003c\/p\u003e \u003cp\u003e5. How Information Is Collected\u003c\/p\u003e \u003cp\u003e6. How Respondents are Selected\u003c\/p\u003e \u003cp\u003e7. Asking the Question: How Wording Affects Response\u003c\/p\u003e \u003cp\u003e8. What Do the Answers Mean?\u003c\/p\u003e \u003cp\u003e9. Understanding Sources of Error\u003c\/p\u003e \u003cp\u003e10. Should Polls Be Banned?\u003c\/p\u003e \u003cp\u003e11. Effects of Polls on Elections, Governments, Business, and Media\u003c\/p\u003e \u003cp\u003eGlossary\u003c\/p\u003e \u003cp\u003eReferences\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e\u003cb\u003eNORMAN M. BRADBURN\u003c\/b\u003e is senior vice president for National Opinion Research. He is the Tiffany and Margaret Blake Distinguished Service professor in the department of psychology and the Harris Graduate School of Public Policy Studies at the University of Chicago.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSEYMOUR SUDMAN\u003c\/b\u003e is a Walter H. Stellner Distinguished Professor of Marketing and deputy director and research professor at the Survey Research Laboratory at the University of Illinois, Urbana-Champaign. He is the author, coauthor, or editor of seventeen books including \u003ci\u003eAsking Questions\u003c\/i\u003e (Jossey-Bass, 1982) which he wrote with Norman M. Bradburn.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989807710437,"sku":"NP9781555420987","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781555420987.jpg?v=1761785544","url":"https:\/\/k12savings.com\/products\/polls-and-surveys-isbn-9781555420987","provider":"K12savings","version":"1.0","type":"link"}