{"product_id":"pivot-or-die-how-leaders-thrive-when-everything-changes-isbn-9780063374775","title":"Pivot or Die: How Leaders Thrive When Everything Changes","description":"\u003cp\u003eFrom Gary Shapiro, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author and head of CES and the Consumer Technology Association, a powerful manifesto on business strategy for today’s top executives, entrepreneurs, and leaders: \u003ci\u003ePivot or Die\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003eAs CEO of the Consumer Technology Association®, owner and producer of CES®, Gary Shapiro offers unparalleled CEO insights from his front-row seat to the launch of nearly every recent major technology. He's seen tech companies rise and fall, and bankrupt entrepreneurs become billionaires. After more than four decades in the technology industry, he knows that leaders who make it have one thing in common: they know how to pivot.\u003c\/p\u003e\u003cp\u003eDrawing upon detailed case studies, economic theory, and personal experience, \u003ci\u003ePivot or Die\u003c\/i\u003e offers a behind-the-scenes look at business innovation and the development of groundbreaking technology. Along the way, Shapiro offers a proven framework for agile leadership to help leaders in technology and beyond stay flexible and responsive:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe startup pivot: how startups can shake up industries and maximize the advantage of new ideas\u003c\/li\u003e\n\u003cli\u003eThe forced pivot: adapting to the unforeseeable (or simply unforeseen) and meeting shifting consumer demands\u003c\/li\u003e\n\u003cli\u003eThe failure pivot: why failure can deliver better lessons than success and how to take those lessons forward\u003c\/li\u003e\n\u003cli\u003eThe success pivot: Beating the market by seizing opportunity and out-pivoting your competitors\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn laying out each of these pivots, Shapiro shares unique leadership lessons on managing change, empowering leaders to shift mindsets and steer their organizations to success in an increasingly competitive environment.\u003c\/p\u003e | \u003cp\u003e\"If there’s anyone with the experience and insight to talk about pivoting, it’s Gary Shapiro. CES has long been the place where businesses experiment and pivots start – and that’s largely thanks to Gary and the platform he’s created over more than thirty years. But \u003cem\u003ePivot or Die\u003c\/em\u003e isn’t just essential reading for fans of CES. It offers lessons for leaders and aspiring leaders across every industry, or even those who just want to make a change in their own lives.\"  - \u003cb\u003e\u003ci\u003eED BASTIAN, CEO, Delta Air Lines (from the foreword)\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“Today’s leaders face an unprecedented barrage of new threats and opportunities. To survive and thrive, they must master ‘the pivot.’ Shapiro—who executed a perfect pivot when he took his massive CES show digital in 2021 and has watched countless technology leaders both succeed and fail at the task—offers an invaluable guide to this critical maneuver, which needs to be in every CEO’s toolbox.” - \u003cb\u003e\u003ci\u003eALAN MURRAY, former CEO, Fortune Media\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“The United States has thrived as a global leader thanks to generations of entrepreneurs and innovators who weren’t afraid to pivot and try something new. In \u003cem\u003ePivot or Die, \u003c\/em\u003eGary Shapiro offers a deep dive into the evolution of some of the technology that’s solving big global challenges – both in the U.S. and around the globe – and offers a candid assessment of what it will take for the United States to lead in developing technologies that will define our future.” - \u003cb\u003e\u003ci\u003eMARK WARNER, Senator from Virginia\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“We are in a transformative era for our industry, with each day bringing new applications of technology that push the limits of what is possible. As the pace of innovation accelerates, it is essential for leaders to embrace a mindset of continuous learning and adaptability. \u003cem\u003ePivot or Die\u003c\/em\u003e offers important insights for every leader on how constant reassessment and strategic pivots are crucial to successfully navigate this shifting landscape.” - \u003cb\u003e\u003ci\u003eDR. LISA SU, CEO, AMD\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“If anyone has their pulse on where the future is headed, it’s Gary Shapiro. \u003cem\u003ePivot or Die\u003c\/em\u003e is an honest and refreshing take on how leaders of all kinds should think about change, failure and adaptability. Gary’s insights draw from personal experiences and case studies, offering a 'pivot' framework for innovation. It’s a must-read for every aspiring changemaker in the business world and beyond.” - \u003cb\u003e\u003ci\u003eSTEPHANIE DISMORE, SVP and Managing Director, Northwest Europe Market, HP Inc.\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e“In \u003cem\u003ePivot or Die\u003c\/em\u003e, Gary Shapiro offers a brilliant clarion call to those business leaders who are reticent to adjust their company’s trajectory through swift, bold, strategic action. As technology advances at a blistering pace, this book gives compelling, real-world stories about smart victories won; and the cautionary tales of once-leading brands, grown comfortable and complacent, now relegated to the unfortunate dustbin of history. It is a must-read for leaders who want to shed safety and myopia, for the agile, winning growth strategies which create the winners in this new era of technology and innovation.” - \u003cb\u003e\u003ci\u003eDEBBIE TAYLOR MOORE, VP \u0026amp; Senior Partner, Cybersecurity, IBM Consulting\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"William Morrow","offers":[{"title":"Default Title","offer_id":44890677969125,"sku":"NP9780063374775","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780063374775.jpg?v=1730233824","url":"https:\/\/k12savings.com\/products\/pivot-or-die-how-leaders-thrive-when-everything-changes-isbn-9780063374775","provider":"K12savings","version":"1.0","type":"link"}