{"product_id":"persuasive-messages-isbn-9781405158206","title":"Persuasive Messages","description":"Designed to help students become more successful persuaders, \u003ci\u003ePersuasive Messages\u003c\/i\u003e offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process. \u003cbr\u003e \u003cul\u003e \u003cli\u003eA guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application\u003c\/li\u003e \u003cli\u003eOffers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or process, persuasive messages\u003c\/li\u003e \u003cli\u003eCovers a broad range of issues including: the relationship between attitudes and behaviour; the nature of ethics in persuasion; dealing with hostile and multiple audiences; and theories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli\u003eTeaches readers to be critical consumers of persuasive messages by discussing persuasion in advertising and in politics\u003c\/li\u003e \u003cli\u003eLecturer resources available at \u003ca href=\"http:\/\/www.blackwellpublishing.com\/benoit\"\u003ewww.blackwellpublishing.com\/benoit\u003c\/a\u003e\n\u003c\/li\u003e \u003c\/ul\u003e  List of Figures. \u003cp\u003eList of Boxes.\u003c\/p\u003e \u003cp\u003eList of Tables.\u003c\/p\u003e \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: Attitudes and Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e1. The Importance of Persuasion.\u003c\/p\u003e \u003cp\u003e2. The Cognitive Approach to Persuasion.\u003c\/p\u003e \u003cp\u003e3. The Source of Persuasive Messages: Credibility.\u003c\/p\u003e \u003cp\u003e4. Ethical Concerns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Preparing Persuasive Communication:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e5. Purpose and Audience.\u003c\/p\u003e \u003cp\u003e6. Organization: Structuring the Message.\u003c\/p\u003e \u003cp\u003e7. Substance: Support for Your Ideas.\u003c\/p\u003e \u003cp\u003e8. Symbols and Style.\u003c\/p\u003e \u003cp\u003e9. Hostile, Apathetic, Motivated, and Multiple Audiences.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Theories of Persuasion:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e10. Consistency Theories of Attitude Change.\u003c\/p\u003e \u003cp\u003e11. Social Judgment\/Involvement Theory.\u003c\/p\u003e \u003cp\u003e12. Theory of Reasoned Action.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Critical Consumers of Persuasive Messages:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003e13. Persuasion in Advertising.\u003c\/p\u003e \u003cp\u003e14. Persuasion in Political Campaigns.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  \"The theoretical part of the book presents the key concepts to understanding the processes of social influence and persuasion.\" (\u003ci\u003ePsycCritiques\u003c\/i\u003e, June 2009)  \u003cp\u003e“The blending of classical rhetoric and contemporary persuasion theory and meta-analysis results as applied to everyday practice represents an exciting and remarkable achievement. Understandable and comprehensive, the Benoits begin the next generation of textbooks.”\u003cbr\u003e \u003ci\u003eMike Allen, UW-Milwaukee\u003c\/i\u003e“This clearly written book [does] a particularly good job of combining theory and application. References [are] comprehensive, … and the material well presented and accessible. Recommended.” (\u003ci\u003eChoice) \u003c!--end--\u003e\u003c\/i\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003cbr\u003e \u003c\/i\u003e\u003c\/p\u003e  \u003cb\u003eWilliam L. Benoit\u003c\/b\u003e is Professor of Communication at the University of Missouri-Columbia and editor of the journal \u003ci\u003eCommunication Studies\u003c\/i\u003e. He and his co-author Pamela J. Benoit were jointly awarded the Daniel Rohrer Award for research in argumentation by the American Forensic Association.\u003cbr\u003e \u003cp\u003e\u003cb\u003ePamela J. Benoit\u003c\/b\u003e is Vice Provost for Advanced Studies, Dean of the Graduate School, and Professor of Communication at the University of Missouri-Columbia. She has been awarded the William T. Kemper Fellowship for Excellence in Teaching as well as several other recognitions for contributions to research, teaching, and service.\u003c\/p\u003e  \u003ci\u003ePersuasive Messages\u003c\/i\u003e is a guide to successful persuasion, providing a balance between theory and application. Firmly grounded in decades of research in the field, it offers a new approach using the Elaboration Likelihood Model to help readers understand how to construct effective persuasive messages. This model, so often neglected in other texts on persuasion, places a special emphasis on audiences, and how they react to, or process, persuasive messages. \u003cp\u003eThe book is split into four accessible parts: Key concepts, sources, and the relationship between attitudes and behavior; the Elaboration Likelihood Model; and the nature of ethics in persuasion\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eDesigning effective persuasive messages, including refining purpose and message, and understanding and dealing with hostile and multiple audiences\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eTheories of persuasion, including consistency, social judgment, and reasoned action\u003c\/li\u003e \u003cli style=\"list-style: none\"\u003e\n\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eCritical consumers of persuasive messages, discussing persuasion in advertising and in politics.\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eWith its balance between theory and practice, the book works diligently to relate these concepts to the reader through diverse examples. \u003ci\u003ePersuasive Messages\u003c\/i\u003e makes it clear how students, as persuaders, can use the ideas from this book in the messages they create to achieve their goals.\u003c\/p\u003e  “\u003ci\u003ePersuasive Messages\u003c\/i\u003e displays a mature judgment about how to teach and learn persuasion. The product of two very experienced scholar\/instructors, the book commits to a base theory – the Elaboration Likelihood Model – and shows how it informs both practice and reflection on other leading theories. This book is very well adapted to an introductory course with a practical component.”\u003cbr\u003e \u003ci\u003e–Dale Hample, Western Illinois University\u003c\/i\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989770092773,"sku":"NP9781405158206","price":121.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405158206.jpg?v=1761785412","url":"https:\/\/k12savings.com\/products\/persuasive-messages-isbn-9781405158206","provider":"K12savings","version":"1.0","type":"link"}