{"product_id":"persuading-with-data-isbn-9780262543279","title":"Persuading with Data","description":"\u003cb\u003eAn integrated introduction to data visualization, strategic communication, and delivery best practices.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003ePersuading with Data\u003c\/i\u003e provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience.\u003cbr\u003e \u003cbr\u003e\u003ci\u003ePersuading with Data\u003c\/i\u003e is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions. Introduction 1\u003cbr\u003ePart I Understanding Perception\u003cbr\u003eChapter 1 Know Your Own Mind (in order to change others') 8\u003cbr\u003eChapter 2 See How Graphs Work (inside your brain) 20\u003cbr\u003ePart II Designing Your Data\u003cbr\u003eChapter 3 Choose the Right Graph (for your data) 46\u003cbr\u003eChapter 4 Simplify to Amplify (your message) 78\u003cbr\u003eChapter 5 Build Effective Slides (with the point in mind) 100\u003cbr\u003ePart III Organizing Your Data\u003cbr\u003eChapter 6 Structure Your Data (so others can follow it) 126\u003cbr\u003eChapter 7 Frame the Data to Persuade (so the audience acts) 168\u003cbr\u003ePart IV Delivering and Defending Your Data\u003cbr\u003eChapter 8 Present Your Data (with less preparation) 195\u003cbr\u003eChapter 9 Prepare for Resistance (because resistance shows they care) 216\u003cbr\u003eAcknowledgments 242\u003cbr\u003eBibliography 247\u003cbr\u003eIndex 249“Turning data into charts and graphs—and clearly stating their insights—is a bit of an art form. It demands not just analytical skill but also a sense of drama in presenting the insights. Miro Kazakoff has put together a very fine guide to keep you from boring your audience to death.”\u003cbr\u003e—\u003cb\u003eBarbara Minto, author of \u003ci\u003eThe Minto Pyramid Principle\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e“This book is two books in one! Kazakoff provides all the best practices of data visualization and marries these with the best practices of business communication to provide truly timely, relevant, and valuable content for anyone who wants to get the most impact out of their data.”\u003cbr\u003e—\u003cb\u003eKerrie Aman Carfagno, Associate Professor of Management Communication, McIntire School of Commerce\/Darden School of Business Master of Science in Data Analytics Program, University of Virginia\u003c\/b\u003eMiro Kazakoff is Senior Lecturer in Managerial Communication at MIT Sloan School of Management.\u003cbr\u003e ","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46302896816357,"sku":"NP9780262543279","price":40.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262543279.jpg?v=1767734685","url":"https:\/\/k12savings.com\/products\/persuading-with-data-isbn-9780262543279","provider":"K12savings","version":"1.0","type":"link"}