{"product_id":"persona-studies-isbn-9781118935040","title":"Persona Studies","description":"\u003cp\u003e\u003cb\u003eThe definitive and first major text on personas in contemporary culture\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eModern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, \u003ci\u003ePersona Studies: An Introduction \u003c\/i\u003eis the first major work to examine the construction, delivery, and curation of public identities in contemporary online culture. \u003c\/p\u003e \u003cp\u003eThis timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional­—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. To summarize, the book:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAnalyzes how identities linked to data are cultivated, curated and mined for various purposes\u003c\/li\u003e \u003cli\u003eDiscusses the mediated blending of media and different types of interpersonal communication\u003c\/li\u003e \u003cli\u003eExplores tools for the investigation and analysis of persona, including Prosopographic field studies and information visualization\u003c\/li\u003e \u003cli\u003eTranslates new research, concept, theories, methods, and approaches into clear case studies and applications\u003c\/li\u003e \u003cli\u003eExamines the personalization of public, private, and intimate information in the building of new personas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersona Studies: An Introduction\u003c\/i\u003e is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.\u003c\/p\u003e \u003cp\u003eAbout the Authors ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003eIntroduction: A Short History of the New Public Self 1\u003c\/p\u003e \u003cp\u003eReferences 13\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I Conceptualising Persona 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Persona and Its Uses 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePersona Studies and the Public Self 18\u003c\/p\u003e \u003cp\u003eFrom Personae to Persona 20\u003c\/p\u003e \u003cp\u003eThe Premodern to the Contemporary Self 24\u003c\/p\u003e \u003cp\u003eApplying Persona 26\u003c\/p\u003e \u003cp\u003ePersona in Psychology 27\u003c\/p\u003e \u003cp\u003ePersona in Literature 28\u003c\/p\u003e \u003cp\u003ePersona in Performing Arts 29\u003c\/p\u003e \u003cp\u003ePersona as Performance 30\u003c\/p\u003e \u003cp\u003ePersona Through Personalization 32\u003c\/p\u003e \u003cp\u003eReferences 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Contemporary Significance of Persona 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 39\u003c\/p\u003e \u003cp\u003eIntercommunication: The Human–Machine Interface 39\u003c\/p\u003e \u003cp\u003eCelebrity and Surveillance 42\u003c\/p\u003e \u003cp\u003eIntercommunication 47\u003c\/p\u003e \u003cp\u003eIntercommunication and Affect Theory 52\u003c\/p\u003e \u003cp\u003eConclusion 54\u003c\/p\u003e \u003cp\u003eReferences 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Intercommunication and the Dimensions and Registers of Persona 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 59\u003c\/p\u003e \u003cp\u003ePersona as Individualized 60\u003c\/p\u003e \u003cp\u003ePersona as Interpersonal 61\u003c\/p\u003e \u003cp\u003ePersona as Indexical 62\u003c\/p\u003e \u003cp\u003ePersona as Internetworked 63\u003c\/p\u003e \u003cp\u003eRegisters of Performance 65\u003c\/p\u003e \u003cp\u003eProfessional 65\u003c\/p\u003e \u003cp\u003ePersonal 66\u003c\/p\u003e \u003cp\u003eIntimate 66\u003c\/p\u003e \u003cp\u003eFive Dimensions of Persona 67\u003c\/p\u003e \u003cp\u003ePublic Dimension of Persona 68\u003c\/p\u003e \u003cp\u003eMediatized Dimension of Persona 69\u003c\/p\u003e \u003cp\u003ePerformative Dimension of Persona 69\u003c\/p\u003e \u003cp\u003eCollective Dimension of Persona 71\u003c\/p\u003e \u003cp\u003eThe Fifth Dimension of Persona: Value, Agency, Reputation, Prestige (VARP) 72\u003c\/p\u003e \u003cp\u003eValue 74\u003c\/p\u003e \u003cp\u003eAgency 75\u003c\/p\u003e \u003cp\u003eReputation 77\u003c\/p\u003e \u003cp\u003ePrestige 78\u003c\/p\u003e \u003cp\u003eConclusion 79\u003c\/p\u003e \u003cp\u003eReferences 80\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Collective Constitution of Public Persona 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMicro‐publics 87\u003c\/p\u003e \u003cp\u003eMicrocelebrity 90\u003c\/p\u003e \u003cp\u003eSurveillance Capitalism and Persuasive Technologies 91\u003c\/p\u003e \u003cp\u003ePersona as Digital Objects 94\u003c\/p\u003e \u003cp\u003eDigital Objects, Micro‐publics, and Hyperobjects 96\u003c\/p\u003e \u003cp\u003eDigital Object and Autosurveillance 99\u003c\/p\u003e \u003cp\u003eConclusion 105\u003c\/p\u003e \u003cp\u003eReferences 106\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II Researching Persona 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Analyzing Contemporary Persona: Methods to Reveal the Public Version of the Self 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearching Ourselves: Reflexivity, Autoethnography, and First‐person Action Research 114\u003c\/p\u003e \u003cp\u003eInterpreting the Public Self: Interpretative Phenomenological Analysis 115\u003c\/p\u003e \u003cp\u003ePersonas in the Making: Second‐person Action Research 119\u003c\/p\u003e \u003cp\u003eReputation and Inter‐related Persona: Prosopographic Field Study 123\u003c\/p\u003e \u003cp\u003eNetworked Selves: Information Visualization and Exploration 126\u003c\/p\u003e \u003cp\u003eConclusion 128\u003c\/p\u003e \u003cp\u003eReferences 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Artist’s Persona 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Artist as Subject 134\u003c\/p\u003e \u003cp\u003eThe Artist Myth 135\u003c\/p\u003e \u003cp\u003eRomanticism and the Arts 136\u003c\/p\u003e \u003cp\u003eSelf‐presentation in the Myth of the Artist 136\u003c\/p\u003e \u003cp\u003eArtist’s Typologies 137\u003c\/p\u003e \u003cp\u003eAuthors, Auteurs, and Makers 141\u003c\/p\u003e \u003cp\u003eThe Artist as Creative Laborer 144\u003c\/p\u003e \u003cp\u003eOnline Artistness 145\u003c\/p\u003e \u003cp\u003eConclusion 150\u003c\/p\u003e \u003cp\u003eReferences 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 From Player to Persona 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Role of Avatars 157\u003c\/p\u003e \u003cp\u003eFrom Avatar to Persona 159\u003c\/p\u003e \u003cp\u003eThe Rise and Fall of the Gamer 161\u003c\/p\u003e \u003cp\u003eGâmeur: From Modder to Indie Game Developer Persona 165\u003c\/p\u003e \u003cp\u003ePublic 167\u003c\/p\u003e \u003cp\u003eMediatized 169\u003c\/p\u003e \u003cp\u003ePerformative 170\u003c\/p\u003e \u003cp\u003eCollective 171\u003c\/p\u003e \u003cp\u003eIntentional Value (VARP) 172\u003c\/p\u003e \u003cp\u003eConclusion 174\u003c\/p\u003e \u003cp\u003eReferences 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 The Professional Persona 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWork, Public Identity, and the Concept of the Professional 179\u003c\/p\u003e \u003cp\u003eStep 1: Identify Online Culture’s Destabilizing Effect on Professional Personas 183\u003c\/p\u003e \u003cp\u003eStep 2: The Instability of Past Value and the Push to New Value 185\u003c\/p\u003e \u003cp\u003eStep 3: Agency, Active Visibility, and the Professional Persona 189\u003c\/p\u003e \u003cp\u003eStep 4: The Online Transformation of Professional Reputation and Prestige 197\u003c\/p\u003e \u003cp\u003eConclusion 201\u003c\/p\u003e \u003cp\u003eReferences 201\u003c\/p\u003e \u003cp\u003eConclusion 205\u003c\/p\u003e \u003cp\u003eGlossary: Key Words in Persona Studies 221\u003c\/p\u003e \u003cp\u003eIndex 245\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eP. David Marshall\u003c\/b\u003e is Professor and Personal Research Chair in New Media, Communication and Cultural Studies, Deakin University, Australia. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eChristopher Moore\u003c\/b\u003e is Senior Lecturer in Digital Communication and Media, University of Wollongong, Australia. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eKim Barbour\u003c\/b\u003e is Lecturer in Media, School of Humanities, Faculty of Arts, University of Adelaide, Australia.   \t \t\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe first and definitive major text on personas in contemporary culture\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eModern social media and communication technologies have reshaped our identities and transformed contemporary culture, revealing an expanded and intensified reforming of our collective online behavior. Billions of people worldwide are increasingly engaged in the production, presentation, and modification of their public selves—curating personas through various social media and fundamentally altering how we interact in the twenty-first century. The study of persona is essential to understanding contemporary culture, yet literature in this emerging field is scarce. Filling a gap in current knowledge, \u003ci\u003ePersona Studies: An Introduction\u003c\/i\u003e is the first major work to examine the construction, delivery, and curation of public personas in contemporary online culture. \u003c\/p\u003e\u003cp\u003eThis timely book helps readers navigate the changing cultural landscape while laying the groundwork for further research and application of persona studies. Three case studies are included—examining personas of the artist, gamer, and professional—to illustrate how personas continue to transform identity and reshape contemporary culture. From the historical precursors of the current iteration of persona to emerging configurations of public self, this unique work offers readers a broad introduction to the evolving theories and concepts of how persona defines the contemporary condition and its relation to technology and collective identity. This important new text: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAnalyzes how identities linked to data are cultivated, curated, and mined for various purposes\u003c\/li\u003e \u003cli\u003eDiscusses the mediated blending of media and different types of interpersonal communication\u003c\/li\u003e \u003cli\u003eExplores tools for the investigation and analysis of persona, including prosopographic field studies and information visualization\u003c\/li\u003e \u003cli\u003eTranslates new research, concepts, theories, methods, and approaches into clear case studies and applications\u003c\/li\u003e \u003cli\u003eExamines the personalization of public, private, and intimate information in the building of new personas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePersona Studies: An Introduction\u003c\/i\u003e is an innovative resource for students, academics, researchers, and professionals in fields covering digital and social media, technology and culture, mass media and communications, social and media psychology and sociology, and professional studies.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989767078117,"sku":"NP9781118935040","price":52.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118935040.jpg?v=1761785399","url":"https:\/\/k12savings.com\/products\/persona-studies-isbn-9781118935040","provider":"K12savings","version":"1.0","type":"link"}