{"product_id":"perseverance-principles-isbn-9781394377527","title":"Perseverance Principles","description":"\u003cp\u003e\u003cb\u003eBuilt under pressure. Rooted in faith. Forged by fire.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePerseverance Principles,\u003c\/i\u003e JJ Mazzo reveals a childhood marked by trauma, chaos, and instability… and the hard-won strategies that turned him into a disciplined, faith-driven leader. His gritty story is about a man who persevered to build confidence, consistency, and wealth when the odds were against him. \u003c\/p\u003e\u003cp\u003eThis is an intensely personal and revealing game plan for self-leadership, teaching you how to overcome adversity to produce significant changes in your life. JJ shares difficult truths and the mindset, processes, and a personal code that helped him find peace and success. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYou'll discover how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuild a foundation that doesn't crack under pressure\u003c\/li\u003e \u003cli\u003eTrade ego for execution and show up with real confidence\u003c\/li\u003e \u003cli\u003eNavigate adversity with clarity, consistency, and composure\u003c\/li\u003e \u003cli\u003eStop chasing results and start producing them\u003c\/li\u003e \u003cli\u003eApply discipline that outlasts your emotions\u003c\/li\u003e \u003cli\u003eMake peace with your past while building for the future\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWhether you're leading a company, a team, or just trying to lead yourself, \u003ci\u003ePerseverance Principles\u003c\/i\u003e gives you essential strategies to rise with strength, lead with integrity, and persevere when it matters most. \u003c\/p\u003e\u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eThe Why: Blasting Through Your Barriers 1\u003c\/p\u003e \u003cp\u003eHard Lessons 7\u003c\/p\u003e \u003cp\u003eDreams and Downward Spirals 9\u003c\/p\u003e \u003cp\u003eDriven by Denial, Survival, and Anger 14\u003c\/p\u003e \u003cp\u003eA Common Bond 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 1 Fighting Through Your Discomfort Zone 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy You’re Uncomfortable 24\u003c\/p\u003e \u003cp\u003eHostage Negotiations with Your Ego 26\u003c\/p\u003e \u003cp\u003eDana White and the Battle for Octagon Supremacy 29\u003c\/p\u003e \u003cp\u003eThe Tale of the Two Implode- O-Meters 31\u003c\/p\u003e \u003cp\u003eMy Process for Recovering from a Setback 38\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 2 Developing Self-Leadership 41\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Balance of Accountability 43\u003c\/p\u003e \u003cp\u003eWhere Self-Leadership Starts 45\u003c\/p\u003e \u003cp\u003eThe Challenge of Letting Go 47\u003c\/p\u003e \u003cp\u003eTen Self-Leadership Questions to Ask Yourself 51\u003c\/p\u003e \u003cp\u003eThe Activity Tracker 53\u003c\/p\u003e \u003cp\u003eWhat Are Your Elements of Self-Leadership? 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 3 Putting Plans into Practice 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate Success Habits and Routines 66\u003c\/p\u003e \u003cp\u003eTransform Routines into Revenue 70\u003c\/p\u003e \u003cp\u003eThe Open House Strategies 72\u003c\/p\u003e \u003cp\u003eRefine Your Resilience Roadmap 74\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 4 Tapping into a Support System 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIron Sharpens Iron 82\u003c\/p\u003e \u003cp\u003eThe Breakthrough 83\u003c\/p\u003e \u003cp\u003eYour Mentorship Matrix 87\u003c\/p\u003e \u003cp\u003eHow Brian Chesky Designed the Ultimate Bed-and- Breakfast Business 90\u003c\/p\u003e \u003cp\u003eBuilding Your Personal Board of Directors 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 5 Stacking Consistent Wins 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Magic of Good Habits 104\u003c\/p\u003e \u003cp\u003eElements of Consistency 107\u003c\/p\u003e \u003cp\u003eStay on Track 115\u003c\/p\u003e \u003cp\u003eThe Edison Approach 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 6 Creating Financial Security 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTwo Important Questions 125\u003c\/p\u003e \u003cp\u003eAn Emotional vs. a Tactical Relationship with Money 130\u003c\/p\u003e \u003cp\u003eThe Power of Budgeting and Compounding 132\u003c\/p\u003e \u003cp\u003eWhat Billionaires Can Teach You About Accumulating Wealth 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRINCIPLE 7 Building the Road to Your Legacy 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Story of General William Lyon 144\u003c\/p\u003e \u003cp\u003eThe Building Blocks of Your Legacy 147\u003c\/p\u003e \u003cp\u003eChange Takes Time, But 153\u003cbr\u003e\u003cbr\u003e Perseverance as a Way of Life 157\u003cbr\u003e\u003cbr\u003e Acknowledgments 161\u003cbr\u003e\u003cbr\u003e About the Author 165\u003cbr\u003e\u003cbr\u003e Index 167\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eJJ MAZZO\u003c\/b\u003e is an Executive Vice President at CrossCountry Mortgage, founder of The Mazzo Group, and a co-founder of Impact Elite Coaching. He is also a top 1% loan originator in the U.S., and a generous sponsor of Children’s Hospital of Orange, Orange County Rescue Mission, Giveback Homes and board member of FirstHome IQ.   \u003c\/p\u003e\u003cp\u003eJJ Mazzo’s early life was marked by trauma, chaos, and instability. But he overcame that difficult beginning to build confidence, consistency, and wealth against incredible odds. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePerseverance Principles\u003c\/i\u003e, JJ, a highly successful business leader and philanthropist, delivers a personal and revealing game plan for self-leadership. Drawing on the mindsets, standards, and a personal code that helped him achieve greater peace of mind and prosperity in his life, he teaches you how to use perseverance to overcome adversity and incorporate significant changes in your own. \u003c\/p\u003e\u003cp\u003eThis book pulls no punches as JJ shares potent and pointed ways for you to find spiritual tranquility and success. You’ll learn to build a personal and professional foundation that doesn’t crack under pressure and how to forego your ego in favor of confident execution, especially when the going gets tough. You’ll also discover how to navigate difficult challenges with clarity, consistency, and composure as you stop using inefficient techniques and start producing life changing results. \u003c\/p\u003e\u003cp\u003e\u003ci\u003ePerseverance Principles\u003c\/i\u003e walks you through how to apply discipline that outlasts temporary situations to help you build a more fruitful and fulfilling future. It details the hands-on strategies JJ applied to his life to become a purposeful, faith-driven leader, calling upon the character necessary to endure everything that life has thrown his way. \u003c\/p\u003e\u003cp\u003ePerfect for anyone leading a company, a team, or simply those who are ready to accomplish more in their own lives, \u003ci\u003ePerseverance Principles\u003c\/i\u003e offers a clear and concise game plan that teaches you how to rise with strength and lead with integrity, incorporating perseverance principles to reach your full potential.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR PERSEVERANCE PRINCIPLES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“JJ Mazzo embodies what it means to persevere, not only will \u003ci\u003ePerseverance Principles\u003c\/i\u003e inspire YOU by JJ’s story, but you will be moved with actionable takeaways to help you think differently on your path to success in life. I have always had a fundamental belief that our greatest strength is developed through challenge and adversity. JJ Mazzo is proof of that. And his book will change YOUR life.”\u003cbr\u003e\u003cb\u003e—BEN NEWMAN,\u003c\/b\u003e \u003ci\u003eUSA Today\u003c\/i\u003e TOP 5 Mindset and Performance Coach, and 2x \u003ci\u003eWall Street Journal\u003c\/i\u003e Bestseller\u003c\/p\u003e \u003cp\u003e“Perseverance is a necessary part of any success journey. JJ is someone you can learn from because he’s overcome a lot and has developed a practical system that anyone can follow to turn their pain into purpose. If you’re tired of excuses and ready for results, this is your playbook.”\u003cbr\u003e\u003cb\u003e—RORY VADEN,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author of \u003ci\u003eTake the Stairs\u003c\/i\u003e and Co-Founder of Brand Builders Group\u003c\/p\u003e \u003cp\u003e“Raw, unflinching, and transformative. JJ doesn’t just talk about perseverance—he’s lived it in the trenches where most would surrender.”\u003cbr\u003e\u003cb\u003e—RENE RODRIGUEZ,\u003c\/b\u003e Neuroscience-Backed Leadership Expert and Bestselling Author of \u003ci\u003eAmplify Your Influence\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“In \u003ci\u003ePerseverance Principles\u003c\/i\u003e, JJ Mazzo delivers the exact kind of practical, no-excuse mindset training I’ve seen separate champions from contenders. This book is a masterclass in mental toughness, clarity, and consistent execution. Whether you’re leading a business, a team, or yourself—JJ’s principles will elevate your performance and sharpen your focus. A must-read for anyone serious about becoming their best.”\u003cbr\u003e\u003cb\u003e—DR. JASON SELK,\u003c\/b\u003e Director of Sport Psychology, Top Mental Performance Coach, and Author of \u003ci\u003eRelentless Solution Focus\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“JJ Mazzo packs a punch of grit and genius. From bankruptcy to an 8-figure mortgage empire, JJ’s raw strategies spark action and inspire triumph. It’s hard to learn from experiences you’re not having, which is why I love this book—a must-read for crushing it in business and life!”\u003cbr\u003e\u003cb\u003e—TOM FERRY,\u003c\/b\u003e Founder and CEO of Ferry International, Bestselling Author, and Leading Voice in Real Estate Coaching\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989766881509,"sku":"NP9781394377527","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394377527.jpg?v=1761785399","url":"https:\/\/k12savings.com\/products\/perseverance-principles-isbn-9781394377527","provider":"K12savings","version":"1.0","type":"link"}