{"product_id":"perfect-pitch-isbn-9780471789765","title":"Perfect Pitch","description":"A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you. Introduction: An Audience with Steve Jobs.  \u003cp\u003e\u003c\/p\u003e Chapter 1. Presentation Crime: Why Most Presentations Fail.  \u003cp\u003e\u003c\/p\u003e Chapter 2. Imperfect Pitch: The People of the State of \u003cst1:place w:st=\"on\"\u003e\u003cst1:state w:st=\"on\"\u003eCalifornia\u003c\/st1:state\u003e\u003c\/st1:place\u003e v. Orenthal James Simpson.  \u003cp\u003e\u003c\/p\u003e Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World’s Best Presenters.  \u003cp\u003e\u003c\/p\u003e Chapter 4. Making Connections: Planning the Perfect Pitch.  \u003cp\u003e\u003c\/p\u003e Chapter 5. Trevor’s Sledgehammer: Crating room for Thought.  \u003cp\u003e\u003c\/p\u003e Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.  \u003cp\u003e\u003c\/p\u003e Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.  \u003cp\u003e\u003c\/p\u003e Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.  \u003cp\u003e\u003c\/p\u003e Chapter 9. The Perfect Pitch: \u003cst1:city w:st=\"on\"\u003e\u003cst1:place w:st=\"on\"\u003eLondon\u003c\/st1:place\u003e\u003c\/st1:city\u003e’s Winning bid for the 2012 Olympic Games.  \u003cp\u003e\u003c\/p\u003e Acknowledgments.  \u003cp\u003e\u003c\/p\u003e Bibliography.  \u003cp\u003e\u003c\/p\u003e Index.  \u003cp\u003e\u003c\/p\u003e About the Author.  \u003ci\u003e\"...pitching is a necessary evil, and here Steel dispenses his wisdom on how to come through the other side\"\u003c\/i\u003e (The Drum, October 17th 2008) \u003cp\u003e\u003cb\u003eJON STEEL\u003c\/b\u003e is an accidental advertising professional, a co-creator of the famous “got milk?\u003csup\u003e®\u003c\/sup\u003e” ad campaign, and the bestselling author of \u003ci\u003eTruth, Lies, and Advertising: The Art of Account Planning,\u003c\/i\u003e from Wiley. He is currently a new business and training consultant for WPP, one of the world’s largest marketing communication conglomerates. Among other awards, Steel has received eleven gold Effies from the American Marketing Association for Advertising Effectiveness, a David Ogilvy Gold Award, and a \u003ci\u003eBlue Peter\u003c\/i\u003e badge for a letter he wrote, at age ten, to the UK’s most popular and enduring children’s television program.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e“What is the most moving, compelling, and ultimately persuasive argument you ever heard? I’ll bet that very few people think of an argument they heard in a conference room presentation.”\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eDuring his phenomenal twenty-year career in advertising, Jon Steel has won more than ninety percent of the new business he has pitched, winning multi-million dollar contracts from clients like Nike, Sony, Pepsi, Porsche, and Hewlett-Packard. Now this professional “pitching coach” for one of the world’s largest marketing communication conglomerates shares his secrets. Steel explains how you \u003ci\u003ereally\u003c\/i\u003e create presentations that win hearts, minds, and new business. He also draws on intriguing presentation examples from the real world—including the O. J. Simpson trial, Bill Clinton’s presidential debates, the speeches of Sir Winston Churchill and Dr. Martin Luther King Jr., and even his own marriage proposal to his wife.  \u003c\/p\u003e\u003cp\u003eSteel identifies the “presentation crimes” committed every day across the business world and the pillars on which all successful presentations are built. He discusses audience psychology, the importance of listening, and how to use real-world examples to make points more powerfully. \u003ci\u003ePerfect Pitch\u003c\/i\u003e covers every aspect of the pitch process, from assembling a presentation team to rehearsals and the preparation of compelling leave-behind documents.  \u003c\/p\u003e\u003cp\u003eA must-read for advertising and sales professionals, this book is a should-read for anyone who makes pitches of any sort—from sales professionals to Realtors who list and sell houses to business executives who want to seal deals. The book ends with an inside look at London’s successful dark horse bid for the 2012 Olympics—a perfect pitch.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989763997925,"sku":"NP9780471789765","price":32.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471789765.jpg?v=1761785387","url":"https:\/\/k12savings.com\/products\/perfect-pitch-isbn-9780471789765","provider":"K12savings","version":"1.0","type":"link"}