{"product_id":"people-follow-people-isbn-9780730388555","title":"People Follow People","description":"\u003cp\u003e\u003cb\u003eIf you want to be a leader, it needs to come from the heart\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAt a moment when many of us have lost confidence in brands, companies, influencers and leaders, it's time to ask why—as well as what sort of leaders we should aspire to be ourselves to bring that confidence back. Step forward Sam Cawthorn, an influencer at the top of his game and the founder of Speakers Institute, an international organisation that helps leaders and influencers create powerful, trusted and distinctive voices. Sam knows exactly what it took him to get where he is today, and the secret sauce wasn't flashy charisma, expensive clothes, and a perfect smile. As he argues in People Follow People, what really wins respect—and can tie hearts and minds to you for a lifetime—comes from inside: our values, character, loyalty, and integrity.\u003c\/p\u003e \u003cp\u003eThese days, no one is that impressed by how many \"likes\" or followers someone has. Instead they want to know what leaders find truly meaningful—and whether they can be trusted to stand by it. Chapter-by-chapter, Sam shows current and aspiring leaders how to respond to this priority shift: why it's so crucial to build trust, why you need a vision before you can create your business plan; why significance is often longer-lasting than success, and much more. With practical examples and insight—such as overcoming the daily pain from his own disability—he demonstrates that where you need to start is with yourself: if you're not working hard on you and understanding what you value deep down, you'll never win the loyalty and respect it takes to have others follow your path.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eWin the hearts and minds of consumers, clients and employees\u003c\/li\u003e \u003cli\u003eBecome a trusted influencer who people relate to and truly respect\u003c\/li\u003e \u003cli\u003eImplement your clarified values and mission with significance, integrity, and success\u003c\/li\u003e \u003cli\u003eReexamine your own values and priorities in order to become a leader with longevity\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThis inspirational book is invaluable for leaders at any level, and for anyone who wants to win the respect and attention of our colleagues and customers—and to lead more meaningful lives ourselves in the process.\u003c\/p\u003e \u003cp\u003eAbout the author xi\u003c\/p\u003e \u003cp\u003eAcknowledgements xiii\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003eMy leadership journey xxvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Character \u003c\/b\u003ebefore charisma 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Integrity \u003c\/b\u003ebefore brand 9\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Vision \u003c\/b\u003ebefore mission 19\u003c\/p\u003e \u003cp\u003ePauline Nguyen on vision before mission 28\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Conscious \u003c\/b\u003ebefore decision 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Completeness \u003c\/b\u003ebefore purpose 41\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Trust \u003c\/b\u003ebefore influence 53\u003c\/p\u003e \u003cp\u003eTony Tan on trust before influence 61\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Values \u003c\/b\u003ebefore action 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Loyalty \u003c\/b\u003ebefore opportunity 75\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Significance \u003c\/b\u003ebefore success 83\u003c\/p\u003e \u003cp\u003eFadzi Whande on significance before success 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Small \u003c\/b\u003ebefore big 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Why \u003c\/b\u003ebefore how 103\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Story \u003c\/b\u003ebefore data 113\u003c\/p\u003e \u003cp\u003eBounce Forward 123\u003c\/p\u003e \u003cp\u003eIndex 125\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSAM CAWTHORN\u003c\/b\u003e is the founder of Speakers Institute Group of Companies, dedicated to creating influencers with powerful voices in the marketplace.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCan you be a leader that people will follow?\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. \u003ci\u003ePeople Follow People\u003c\/i\u003e is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues and customers. \u003c\/p\u003e\u003cp\u003eBest-selling author and international speaker, Sam Cawthorn, reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eDiscover how to:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003ebecome a recognised expert and trusted influencer\u003c\/li\u003e \u003cli\u003ere-examine your own values and priorities\u003c\/li\u003e \u003cli\u003eimplement your clarified values and mission\u003c\/li\u003e \u003cli\u003elead with significance, integrity and success\u003c\/li\u003e \u003cli\u003ewin the respect of consumers, clients and employees.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePeople Follow People\u003c\/i\u003e is the must-have book for anyone who wants to become an outstanding leader of influence.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989762982117,"sku":"NP9780730388555","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730388555.jpg?v=1761785383","url":"https:\/\/k12savings.com\/products\/people-follow-people-isbn-9780730388555","provider":"K12savings","version":"1.0","type":"link"}