{"product_id":"peak-isbn-9781119434924","title":"PEAK","description":"\u003cp\u003e\u003cb\u003eProven principles for sustainable success, with new leadership insight\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePEAK\u003c\/i\u003e is the popular, transformative guide to doing business better, written by a seasoned entrepreneur\/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in\u003ci\u003e PEAK.\u003c\/i\u003e In the decade since this book's first edition, Conley's \u003ci\u003ePEAK\u003c\/i\u003e strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of \u003ci\u003ePEAK\u003c\/i\u003e have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world \u003ci\u003ePEAK\u003c\/i\u003e companies, including the author’s own at Airbnb, and exclusive \u003ci\u003ePEAK\u003c\/i\u003e leadership practices that will take you—and your company's performance—to new heights.\u003c\/p\u003e \u003cp\u003eWhether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eUnderstand how Maslow's hierarchy makes for winning business practices\u003c\/li\u003e \u003cli\u003eLearn how \u003ci\u003ePEAK\u003c\/i\u003e drove some of today's top businesses to success\u003c\/li\u003e \u003cli\u003eHelp employees reach their full potential—and beyond\u003c\/li\u003e \u003c\/ul\u003e \u003cul\u003e \u003cli\u003eTransform the customer experience and keep investors happy\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and \u003ci\u003ePEAK\u003c\/i\u003e gives you a roadmap to the next level.\u003c\/p\u003e \u003cp\u003eForeword xi\u003c\/p\u003e \u003cp\u003eIntroduction xiii\u003c\/p\u003e \u003cp\u003ePreface xxi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: MASLOW AND ME\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Toward a Psychology of Business 3\u003c\/p\u003e \u003cp\u003e2 Karmic Capitalism 17\u003c\/p\u003e \u003cp\u003e3 The Relationship Truths 31\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4 Creating Base Motivation 45\u003c\/p\u003e \u003cp\u003e5 Creating Loyalty 61\u003c\/p\u003e \u003cp\u003e6 Creating Inspiration 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Creating Satisfaction 99\u003c\/p\u003e \u003cp\u003e8 Creating Commitment 119\u003c\/p\u003e \u003cp\u003e9 Creating Evangelists 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FOUR: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10 Creating Trust 159\u003c\/p\u003e \u003cp\u003e11 Creating Confidence 175\u003c\/p\u003e \u003cp\u003e12 Creating Pride of Ownership 187\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART FIVE: PUTTING THE TRUTHS INTO ACTION\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13 The Heart of the Matter 201\u003c\/p\u003e \u003cp\u003e14 Peak Leadership Practices 215\u003c\/p\u003e \u003cp\u003e15 Creating a Self-Actualized Life 235\u003c\/p\u003e \u003cp\u003eAppendix: Peak Managerial Assessment 247\u003c\/p\u003e \u003cp\u003eNotes 251\u003c\/p\u003e \u003cp\u003eReferences 259\u003c\/p\u003e \u003cp\u003eAcknowledgments 267\u003c\/p\u003e \u003cp\u003eThe Author 271\u003c\/p\u003e \u003cp\u003eIndex 273\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eCHIP CONLEY\u003c\/b\u003e is founder and former CEO of Joie de Vivre Hospitality and Strategic Advisor for Hospitality and Leadership at Airbnb. Entrepreneur, disruptive business rebel, and social change agent, he is \u003ci\u003eThe New York Times\u003c\/i\u003e bestselling author of \u003ci\u003eEmotional Equations\u003c\/i\u003e and a recipient of the hospitality industry's highest honor, the Pioneer Award.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven prescriptions that transform organizations—reformulated for the sharing economy\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\"It's one thing to read about an approach to business that seems both practical and admirable. It's a whole different matter when you see it practiced and work miraculously. I was fortunate to experience both the power of Peak and the power of Chip's leadership presence as we grew Airbnb together from 2013–2017.\"  \u003cb\u003e—Joe Gebbia,\u003c\/b\u003e cofounder and Chief Product Officer, Airbnb  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003ePeak\u003c\/i\u003e was influential to me because it made me think more  clearly about the needs of our customers, investors, and  employees individually.\"  \u003cb\u003e—Ben Silbermann,\u003c\/b\u003e cofounder and CEO, Pinterest  \u003c\/p\u003e\u003cp\u003e\"I admire Chip because he has organized his life around his passions  and turned those passions into a story, a thriving enterprise, and  a leadership philosophy that marries psychology with business.  \u003ci\u003ePeak\u003c\/i\u003e is a compelling peek into the magic he made at both Joie de Vivre and Airbnb.\"  \u003cb\u003e—Blake Mycoskie,\u003c\/b\u003e founder and Chief Shoe Giver, TOMS  \u003c\/p\u003e\u003cp\u003e\"Chip Conley's \u003ci\u003ePeak\u003c\/i\u003e reminds us what's most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Business, like life, is all about how you make people feel and Chip and his businesses are a master at making people feel good.\"  \u003cb\u003e —Danny Meyer,\u003c\/b\u003e founder, Union Square Hospitality Group and Shake Shack  \u003c\/p\u003e\u003cp\u003e\"\u003ci\u003ePeak\u003c\/i\u003e is about how we can bring out the best in people at work. Chip Conley has done that at both Joie de Vivre and Airbnb, and he makes a convincing case for karmic capitalism: what goes around really does come around.\"  \u003cb\u003e—Adam Grant,\u003c\/b\u003e \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eOriginals\u003c\/i\u003e   and \u003ci\u003eGive and Take\u003c\/i\u003e, and coauthor of \u003ci\u003eOption B\u003c\/i\u003e   \u003c\/p\u003e\u003cp\u003eIn the ten years since the first edition of \u003ci\u003ePeak\u003c\/i\u003e introduced Chip Conley's powerful strategy, it has been adopted by organizations spanning six continents in just about every industry, including the global hospitality disruptor and influencer, Airbnb. This Revised and Updated edition of the celebrated guide to inspiring and enabling human potential reintroduces today's business leaders to the Peak approach through its most recent advances and success stories. Everyone from start-up entrepreneurs to managers at Fortune 500 companies can readily apply the actionable prescriptions inside to not only unlock their own potential but also all the greatness in those around them. By tapping into the psychology behind Abraham Maslow's hierarchy of needs, the Peak effect empowers all your relationships—at work and at home.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989757903077,"sku":"NP9781119434924","price":22.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119434924.jpg?v=1761785375","url":"https:\/\/k12savings.com\/products\/peak-isbn-9781119434924","provider":"K12savings","version":"1.0","type":"link"}