{"product_id":"paying-with-plastic-second-edition-isbn-9780262550581","title":"Paying with Plastic, second edition","description":"\u003cb\u003eThe definitive account of the trillion-dollar payment card industry.\u003c\/b\u003e\u003cp\u003eThe payment card business has evolved from its inception in the 1950s as a way to handle payment for expense-account lunches (the Diners Club card) into today's complex, sprawling industry that drives trillions of dollars in transaction volume each year. \u003ci\u003ePaying with Plastic\u003c\/i\u003e is the definitive source on an industry that has revolutionized the way we borrow and spend. More than a history book,\u003ci\u003e Paying with Plastic\u003c\/i\u003e delivers an entertaining discussion of the impact of an industry that epitomizes the notion of two-sided markets: those in which two or more customer groups receive value only if all sides are actively engaged. New to this second edition, the two-sided market discussion provides useful insight into the implications of these market dynamics for cardholder rewards, merchant interchange fees, and card acceptance. The authors, both of whom have researched the industry for more than 25 years, also examine the implications of the recent antitrust cases on the industry as well as other business and technological changes—including the massive consolidation brought about by bank mergers, the rise of the debit card, and the emergence of e-commerce—that could alter the payment card industry dramatically in the years to come.\u003c\/p\u003eAn excellent treatment of the payment card industry's evolving structure and conduct.—\u003cb\u003eDaniel Pope\u003c\/b\u003e, \u003ci\u003eEnterprise \u0026amp; Society\u003c\/i\u003e—\u003cbr\u003e\u003cp\u003eWell-written and clearly presented.\u003c\/p\u003e—\u003cb\u003eTudor Marshall\u003c\/b\u003e, \u003ci\u003eThe Business Economist\u003c\/i\u003e—David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC and part of Market Platform Dynamics, a management consulting firm that focuses on strategic analysis and product design for platform-based firms.\u003cbr\u003e\u003cbr\u003eRichard L. Schmalensee is John C. Head III Dean and Professor of Management and Economics at the MIT Sloan School of Management. He is co-editor of \u003ci\u003eManagement: Inventing and Delivering Its Future\u003c\/i\u003e (MIT Press, 2003).","brand":"The MIT Press","offers":[{"title":"Default Title","offer_id":46301107486949,"sku":"NP9780262550581","price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780262550581.jpg?v=1767734570","url":"https:\/\/k12savings.com\/products\/paying-with-plastic-second-edition-isbn-9780262550581","provider":"K12savings","version":"1.0","type":"link"}