{"product_id":"patent-valuation-isbn-9781118027349","title":"Patent Valuation","description":"\u003cb\u003eA practical resource for valuing patents that is accessible to the complete spectrum of decision makers in the patent process\u003c\/b\u003e  \u003cp\u003eIn today's economy, patents tend to be the most important of the intellectual property (IP) assets. It is often the ability to create, manage, defend, and extract value from patents that can distinguish competitive success and significant wealth creation from competitive failure and economic waste. \u003ci\u003ePatent Valuation\u003c\/i\u003e enhances the utility and value of patents by providing IP managers, IP creators, attorneys, and government officials with a useable resource that allows them to use actual or implied valuations when making patent-related decisions.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eInvolves a combination of techniques for describing patent valuation\u003c\/li\u003e \u003cli\u003eIncludes descriptions of various topics, illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, and examples\u003c\/li\u003e \u003cli\u003eServes as a useable resource that allows IP managers to use actual or implied valuations when making patent-related decisions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eOne of the most fundamental premises of the book is that these valuation skills can be made accessible to each of the various decision makers in the patent process. \u003ci\u003ePatent Valuation\u003c\/i\u003e involves narrative descriptions of the various topics, illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, and an abundance of examples to demonstrate the more complex concepts.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One Foundations for Patent Valuation and Decision Making 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Valuation Basics 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is Value? 5\u003c\/p\u003e \u003cp\u003eThe Valuation Process 7\u003c\/p\u003e \u003cp\u003eIdentifying the Subject Matter of the Valuation 9\u003c\/p\u003e \u003cp\u003eValuation Misconceptions 12\u003c\/p\u003e \u003cp\u003eThe Three Basic Valuation Methodologies 16\u003c\/p\u003e \u003cp\u003eLimitations on Rationality in Valuation and Decision-Making Exercises 20\u003c\/p\u003e \u003cp\u003eReferences 20\u003c\/p\u003e \u003cp\u003eNotes 21\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Patent Basics 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Is a Patent? 26\u003c\/p\u003e \u003cp\u003eAnatomy of a Patent 32\u003c\/p\u003e \u003cp\u003eCriteria for a Patent 33\u003c\/p\u003e \u003cp\u003eTransferring Patent Rights 36\u003c\/p\u003e \u003cp\u003eNationality of a Patent 39\u003c\/p\u003e \u003cp\u003eReferences 40\u003c\/p\u003e \u003cp\u003eNotes 40\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Using Valuation Analysis to Improve Patent Decision Making 43\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePatent Decisions 45\u003c\/p\u003e \u003cp\u003eMaximizing, Optimizing, and Satisficing: How Much to Invest in Valuation Analysis 52\u003c\/p\u003e \u003cp\u003ePreliminary Portfolio Valuation Audit: A Practical Valuation Technique 58\u003c\/p\u003e \u003cp\u003eReferences 65\u003c\/p\u003e \u003cp\u003eNotes 65\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Disassembly 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDisassembly and Decision Trees 69\u003c\/p\u003e \u003cp\u003eUsing Disassembly to Develop Higher-Quality Data 75\u003c\/p\u003e \u003cp\u003eUsing Disassembly to Understand Data Better 84\u003c\/p\u003e \u003cp\u003eReferences 86\u003c\/p\u003e \u003cp\u003eNotes 87\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Patent Valuation Techniques 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Preparing for the Valuation 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Bundle of Legal Rights 91\u003c\/p\u003e \u003cp\u003eOwnership Interest in the Patent 93\u003c\/p\u003e \u003cp\u003eDescription of the Patent Rights 99\u003c\/p\u003e \u003cp\u003eEncumbrances on the Patent Rights 100\u003c\/p\u003e \u003cp\u003eUnderstanding the Patent Rights’ Neighborhood 102\u003c\/p\u003e \u003cp\u003eExploiting the Patent Rights 103\u003c\/p\u003e \u003cp\u003eReferences 117\u003c\/p\u003e \u003cp\u003eNotes 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Income Methods: Discounted Future Economic Benefits Analysis 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBasic Arithmetic of the Discounted Future Economic Benefits Analysis 124\u003c\/p\u003e \u003cp\u003eGarbage In, Garbage Out: The Challenges Lay in the Inputs, Not the Math 131\u003c\/p\u003e \u003cp\u003eProjecting Future Net Economic Benefits 133\u003c\/p\u003e \u003cp\u003eDeveloping Projections from Analytical Analyses 143\u003c\/p\u003e \u003cp\u003eEstimating the Discount Rate 151\u003c\/p\u003e \u003cp\u003eReferences 159\u003c\/p\u003e \u003cp\u003eNotes 160\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Advanced Income Methods: Incorporating the Value of Future Decision Opportunities 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOption Contracts and Their Value 164\u003c\/p\u003e \u003cp\u003eReal Options 168\u003c\/p\u003e \u003cp\u003eValuing Patents Using Option-Pricing Insights 170\u003c\/p\u003e \u003cp\u003eUsing Decision Trees to Incorporate the Value of a Patent’s Future Decision Opportunities 174\u003c\/p\u003e \u003cp\u003eReferences 185\u003c\/p\u003e \u003cp\u003eNotes 186\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Market Methods 189\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMarkets and Patent Rights 191\u003c\/p\u003e \u003cp\u003eCompetitive Exchange 198\u003c\/p\u003e \u003cp\u003eComparable Transactions 205\u003c\/p\u003e \u003cp\u003eAlternatives to the Core Market Methods 207\u003c\/p\u003e \u003cp\u003eReferences 214\u003c\/p\u003e \u003cp\u003eNotes 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Cost Methods 219\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Few Accounting Principles 220\u003c\/p\u003e \u003cp\u003eCost of Development: Questionable Valuation Tool 224\u003c\/p\u003e \u003cp\u003eCost of Reasonable Alternatives: Establishing a Maximum Price 227\u003c\/p\u003e \u003cp\u003eReferences 230\u003c\/p\u003e \u003cp\u003eNotes 231\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3 Patent Valuation in Practice 233\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Pricing Patent Licenses 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePayment Structures 236\u003c\/p\u003e \u003cp\u003eDetermining the Price for a License 246\u003c\/p\u003e \u003cp\u003eLess Formal Valuation Techniques for Setting Royalty Rates 248\u003c\/p\u003e \u003cp\u003eReferences 264\u003c\/p\u003e \u003cp\u003eNotes 265\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Patent Infringement Damages 269\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eU.S. Legal Framework for Calculating Damages in Patent Infringement Cases 271\u003c\/p\u003e \u003cp\u003eLost Profits 275\u003c\/p\u003e \u003cp\u003eReasonable Royalty 285\u003c\/p\u003e \u003cp\u003eAdditional Patent Damages Matters 297\u003c\/p\u003e \u003cp\u003eAnswering the Sue or Settle Question 299\u003c\/p\u003e \u003cp\u003eReferences 306\u003c\/p\u003e \u003cp\u003eNotes 307\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Unlocking the Potential Value within Patents 313\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKeeping Pace with Economic Changes 316\u003c\/p\u003e \u003cp\u003ePatents as Collateral for Secured Loans 317\u003c\/p\u003e \u003cp\u003eSecuritizing Patents 325\u003c\/p\u003e \u003cp\u003eReferences 333\u003c\/p\u003e \u003cp\u003eNotes 334\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Valuation in Patent-Based Tax-Planning Strategies 337\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExamples of Patent-Based Tax-Reduction Strategies 339\u003c\/p\u003e \u003cp\u003eTransfer Pricing 344\u003c\/p\u003e \u003cp\u003eDetermining Transfer Prices for Patent Rights 348\u003c\/p\u003e \u003cp\u003eReferences 358\u003c\/p\u003e \u003cp\u003eNotes 359\u003c\/p\u003e \u003cp\u003eAbout the Authors 363\u003c\/p\u003e \u003cp\u003eIndex 365\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWILLIAM J. MURPHY\u003c\/b\u003e is a Professor of Law and Chair of the Commerce and Technology Law Graduate Program at the University of New Hampshire School of Law (formerly the Franklin Pierce Law Center), one of the top schools of intellectual property in the country. Murphy cofounded UNH Law's Intellectual Property Valuation Institute and currently serves as its director. He is the author of \u003ci\u003eR\u0026amp;D Cooperation among Marketplace Competitors\u003c\/i\u003e. Murphy earned a JD degree from Pennsylvania State University's Dickinson School of Law, and he holds master and doctorate degrees from Harvard Business School. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eJOHN L. ORCUTT\u003c\/b\u003e is the Associate Dean for Faculty Research and a Professor of Law at the University of New Hampshire School of Law. Orcutt cofounded UNH Law's Intellectual Property Valuation Institute and its International Technology Transfer Institute. Orcutt is the author of \u003ci\u003eShaping China's Innovation Future: University Technology Transfer in Transition\u003c\/i\u003e. Before coming to UNH Law, Orcutt worked as a Silicon Valley investment banker and a capi-tal markets attorney. Orcutt earned a JD degree from the University of California, Berkeley. \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePAUL C. REMUS\u003c\/b\u003e is a shareholder of the law firm of Devine, Millimet \u0026amp; Branch, P.A., in Manchester, New Hampshire. Remus concentrates his intellectual property practice in prosecuting patent applications, drafting noninfringement opinions, and licensing technology. He also mediates disputes involving intellectual property and is on the U.S. District Court Mediation Panel List. Remus also represents both companies and venture capitalists in private placements and other financing involving intellectual property. Remus earned a JD degree from the University of Michigan.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePatent Valuation\u003c\/b\u003e \t\u003c\/p\u003e\u003cp\u003e\u003ci\u003eImproving Decision Making thought Analysis\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eIn today's economy, entrepreneurial energies, government attention, and every company's resources are—rightly so—more and more focused on developing various forms of intellectual property (IP), with patents predominantly viewed as the most important of these intellectual property assets. Patent Valuation: Improving Decision Making through Analysis enhances the understanding of these assets by providing IP managers, IP creators, attorneys, and government officials with a hands-on resource that allows them to use actual or implied valuations when making patent-related decisions.  \u003c\/p\u003e\u003cp\u003eIn Patent Valuation, intellectual property experts William Murphy, John Orcutt, and Paul Remus explore a broad range of topics, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFoundations for patent valuation and decision making\u003c\/li\u003e \u003cli\u003eUsing valuation analysis to improve patent decision making\u003c\/li\u003e \u003cli\u003eUsing disassembly to develop higher quality data\u003c\/li\u003e \u003cli\u003ePatent valuation techniques\u003c\/li\u003e \u003cli\u003eValuing patents using option pricing\u003c\/li\u003e \u003cli\u003eUnlocking the potential value within patents\u003c\/li\u003e \t\u003c\/ul\u003e \u003cp\u003eValuation, particularly with regard to patents, continues to be an increasingly important element in management, litigation, administrative proceedings, and basic decision making, as well as in informing complex legislative and policy choices. Filled with illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, Patent Valuation is a practical guide accessible to the complete spectrum of decision makers in the patent process.\t \t \t \t \t \t  \u003c\/p\u003e\u003cp\u003eIn today's economy, entrepreneurial energies, government attention, and every company's resources are—rightly so—more and more focused on developing various forms of intellectual property (IP), with patents predominantly viewed as the most important of these intellectual property assets. \u003ci\u003ePatent Valuation: Improving Decision Making through Analysis\u003c\/i\u003e enhances the understanding of these assets by providing IP managers, IP creators, attorneys, and government officials with a hands-on resource that allows them to use actual or implied valuations when making patent-related decisions. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePatent Valuation\u003c\/i\u003e, intellectual property experts William Murphy, John Orcutt, and Paul Remus explore a broad range of topics, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eFoundations for patent valuation and decision making\u003c\/li\u003e \u003cli\u003eUsing valuation analysis to improve patent decision making\u003c\/li\u003e \u003cli\u003eUsing disassembly to develop higher quality data\u003c\/li\u003e \u003cli\u003ePatent valuation techniques\u003c\/li\u003e \u003cli\u003eValuing patents using option pricing\u003c\/li\u003e \u003cli\u003eUnlocking the potential value within patents\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eValuation, particularly with regard to patents, continues to be an increasingly important element in management, litigation, administrative proceedings, and basic decision making, as well as in informing complex legislative and policy choices. Filled with illustrative cases, step-by-step valuation techniques, user-friendly procedures and checklists, \u003ci\u003ePatent Valuation\u003c\/i\u003e is a practical guide accessible to the complete spectrum of decision makers in the patent process.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989753741541,"sku":"NP9781118027349","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118027349.jpg?v=1761785360","url":"https:\/\/k12savings.com\/products\/patent-valuation-isbn-9781118027349","provider":"K12savings","version":"1.0","type":"link"}