{"product_id":"opening-doors-isbn-9780787958848","title":"Opening Doors","description":"\u003cb\u003eWinner of the 2002 Skystone Ryan Research Prize from the Association of Fundraising Professionals.\u003c\/b\u003e  \u003cp\u003eSponsored by the prestigious Council on Foundations, \u003ci\u003eOpening Doors\u003c\/i\u003e is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, \u003ci\u003eOpening Doors\u003c\/i\u003e provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eHelps readers understand the rich philanthropic traditions in diverse American populations\u003c\/li\u003e \u003cli\u003eShows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail\u003c\/li\u003e \u003cli\u003ePresents practical ideas for seeking gifts from business owners of diverse cultural backgrounds\u003c\/li\u003e \u003cli\u003eDescribes ap propriate and effective ways to encourage small donors to become large donors\u003c\/li\u003e \u003c\/ul\u003e  List of Tables, Figures, and Exhibits.\u003cbr\u003e \u003cbr\u003e Foreword (Emmett D. Carson).\u003cbr\u003e \u003cbr\u003e Preface.\u003cbr\u003e \u003cbr\u003e Acknowledgments.\u003cbr\u003e \u003cbr\u003e About the Author.\u003cbr\u003e \u003cbr\u003e About the Contributors.\u003cbr\u003e \u003cbr\u003e 1. How Changing Demographics Are Changing Philanthropy.\u003cbr\u003e \u003cbr\u003e 2. Understanding Diverse Giving Patterns.\u003cbr\u003e \u003cbr\u003e 3. Embracing Diversity and Inclusiveness.\u003cbr\u003e \u003cbr\u003e 4. Building Awareness and Cultivating Prospects.\u003cbr\u003e \u003cbr\u003e 5. Turning Diverse Prospects into Donors.\u003cbr\u003e \u003cbr\u003e 6. Advancing Donor Investment Through Major Gifts.\u003cbr\u003e \u003cbr\u003e 7. Encouraging Gift Planning and Endowment Building.\u003cbr\u003e \u003cbr\u003e 8. Achieving Success Through Collaboration.\u003cbr\u003e \u003cbr\u003e 9. Realizing the Potential of Diverse Donors.\u003cbr\u003e \u003cbr\u003e References.\u003cbr\u003e \u003cbr\u003e Resources.\u003cbr\u003e \u003cbr\u003e Index.  \"I found every page to be valuable.\" (\u003ci\u003eCharityChannel\u003c\/i\u003e, 6\/16\/03)  \u003cb\u003eDiana S. Newman\u003c\/b\u003e is principal of Philanthropic Resource Group, a consulting firm that provides strategic planning, evaluation, and fundraising services for nonprofit organizations and financial institutions specializing in gift planning and endowment building. She has written numerous articles for \u003ci\u003ePlanned Giving Today\u003c\/i\u003e and \u003ci\u003eJournal of Gift Planning\u003c\/i\u003e and is coauthor of \u003ci\u003eCultures of Caring: Philanthropy in Diverse American Communities\u003c\/i\u003e.  \u003cp\u003e\u003cb\u003eThe Council on Foundations\u003c\/b\u003e\u003cbr\u003e The Council on Foundations is a membership organization that serves the public good by promoting and enhancing responsible and effective philanthropy. For more than 50 years, the Council on Foundations has helped foundation and corporate grantmaking staff and board members in their day-to-day grantmaking activities.\u003c\/p\u003e  Although the American population continues to grow more diverse, fundraisers have not directed their development efforts at people of diverse cultures. If nonprofit organizations are to succeed in the future they must realize the fundraising potential of ethnically and racially diverse populations. \u003cbr\u003e  Sponsored by the prestigious Council on Foundations, \u003ci\u003eOpening Doors\u003c\/i\u003e is a down-to-earth guide for fundraising practitioners who want to broaden their funding base and reach new donors or improve the diversity of their existing development programs. Based in solid research, \u003ci\u003eOpening Doors\u003c\/i\u003e provides information about the cultural and charitable practices of four broad groups: African Americans, Asian Americans, Latinos, and Native Americans. It is filled with illustrative personal stories, real-life examples, and proven strategies. In addition, this hands-on resource  \u003cul\u003e \u003cli\u003eHelps readers understand the rich philanthropic traditions in diverse American populations\u003c\/li\u003e \u003cli\u003eShows how to encourage prospects to become donors through personal meetings, house parties, special events, and direct mail\u003c\/li\u003e \u003cli\u003ePresents practical ideas for seeking gifts from business owners of diverse cultural backgrounds\u003c\/li\u003e \u003cli\u003eDescribes appropriate and effective ways to encourage small donors to become large donors\u003c\/li\u003e \u003cli\u003eReveals the challenges and opportunities for gift planning and endowment building in diverse communities\u003c\/li\u003e \u003cli\u003eIdentifies potential partnerships between nonprofit organizations and other groups in diverse cultures\u003c\/li\u003e \u003c\/ul\u003e Written for CEOs, fundraising professionals, individual giving officers, board members, consultants, students, and trainers, \u003ci\u003eOpening Doors\u003c\/i\u003e includes a handy resource guide of contact information for individuals and organizations that provide networks, training materials, and information related to fundraising in diverse cultures.   Changing demographics are changing philanthropy. To keep up with the pace of change, fundraisers from all communities must reach out to perspective donors of diverse ethnic and racial backgrounds. \u003ci\u003eOpening Doors\u003c\/i\u003e helps nonprofit organizations both understand the rich philanthropic traditions of diverse communities and develop effective outreach efforts. Based in solid research, the book is filled with practical strategies, suggestions, and action steps fundraisers can use to realize the philanthropic potential of people they are not currently reaching. Proven fundraising practices give nonprofit professionals the confidence and tools they need to attract diverse donors.  \"Diana Newman is to be commended for forthrightly addressing the heretofore largely taboo issue of race and culture in fund development and providing a variety of relevant examples that nonprofit organizations can learn from.\" \u003cbr\u003e  — from the Foreword by Emmett D. Carson, president and CEO, The Minneapolis Foundation  \u003cp\u003e\"This book not only helps us understand how culture impacts philanthropic giving but also outlines what fundraisers can do to develop support from different populations. Most important of all, however, the author makes the case for commitment of leadership if the organization's efforts to be inclusive are to have integrity.\"\u003cbr\u003e  — Eugene R. Tempel, executive director, The Center on Philanthropy at Indiana University\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eOpening Doors\u003c\/i\u003e is the how-to guide that nonprofits who work with minority communities have been waiting for. It is chock full of useful, practical information to guide organizations of all sizes in how to grow their institutions, better serve their constituencies, and secure their economic future.\"\u003cbr\u003e  — Raul Yzaguirre, president, the National Council of LaRaza\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989717795045,"sku":"NP9780787958848","price":37.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780787958848.jpg?v=1761785230","url":"https:\/\/k12savings.com\/products\/opening-doors-isbn-9780787958848","provider":"K12savings","version":"1.0","type":"link"}