{"product_id":"open-leadership-isbn-9780470597262","title":"Open Leadership","description":"\u003cp\u003eAn essential guide for leaders who want to use social media to be \"open\" while maintaining control\u003c\/p\u003e \u003cp\u003e\"Be Open, Be Transparent, Be Authentic\" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open \u003ci\u003eand\u003c\/i\u003e be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being \"open\" -and exactly what that will mean.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eShows how to use social media to become an open organization\u003c\/li\u003e \u003cli\u003eOffers basic advice for leaders who are adapting to the new era of openness in the marketplace\u003c\/li\u003e \u003cli\u003eThe author Charlene Li is one of the foremost experts on social media and technologies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eIn easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.\u003c\/p\u003e \u003cp\u003eIntroduction ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I: THE UPSIDE OF GIVING UP CONTROL\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Why Giving Up Control Is Inevitable 3\u003c\/p\u003e \u003cp\u003e2 The Ten Elements of Openness 17\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II: CRAFTING YOUR OPEN STRATEGY\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3 Objectives Determine How Open You Will Be 51\u003c\/p\u003e \u003cp\u003e4 Understanding and Measuring the Benefits of Being Open 75\u003c\/p\u003e \u003cp\u003e5 Structuring Openness with Sandbox Covenants 105\u003c\/p\u003e \u003cp\u003e6 Orchestrating Your Open Strategy 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III: OPEN LEADERSHIP: REDEFINING RELATIONSHIPS\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7 Open Leadership: Mind-sets and Traits 163\u003c\/p\u003e \u003cp\u003e8 Nurturing Open Leadership 189\u003c\/p\u003e \u003cp\u003e9 The Failure Imperative 217\u003c\/p\u003e \u003cp\u003e10 How Openness Transforms Organizations 243\u003c\/p\u003e \u003cp\u003eEndnotes 271\u003c\/p\u003e \u003cp\u003eAcknowledgments 285\u003c\/p\u003e \u003cp\u003eThe Author 289\u003c\/p\u003e \u003cp\u003eSubject Index 297\u003c\/p\u003e \u003cp\u003eName Index 309\u003c\/p\u003e  \u003cp\u003e\"... shows leaders how to tap into the power of the social technology revolution.\" (Publicnet.co.uk, April 2011)    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHARLENE LI\u003c\/b\u003e is founder of the Altimeter Group and the coauthor of the critically acclaimed, bestselling book Groundswell. She is one of the foremost experts on social media and technologies, and is a consultant and independent thought leader on leadership, strategy, social technologies, interactive media, and marketing. Formerly, Li was vice president and principal analyst at Forrester Research and a consultant with Monitor Group. She was named one of The 12 Most Creative Minds of 2008 by Fast Company, and one of the Most Influential Women in Technology 2009. To follow Charlene and to get a number of free resources to help you start transforming the way you lead, visit \u003cb\u003eopen-leadership.com.\u003c\/b\u003e     \u003c\/p\u003e\u003cp\u003e\"Be Open, Be Transparent, Be Authentic\" are the current leadership mantras–but companies often push back. Traditionally, business is premised on the concept of control and yet the new world order demands openness.  \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eOpen Leadership\u003c\/i\u003e Charlene Li (the coauthor of the blockbusting bestseller Groundswell) offers the next step resource that shows leaders how to tap into the power of the social technology revolution and use social media to be \"open\" while maintaining control. This important book explains how Facebook, Twitter, YouTube, Yammer, Jive, and other popular social media sites can improve efficiency, communication, and decision making for leaders and their organizations.  \u003c\/p\u003e\u003cp\u003eAs Li explains, openness requires more–not less–rigor and effort than being in control. \u003ci\u003eOpen Leadership\u003c\/i\u003e reveals step-by-step, with illustrative case studies and examples from a wide range of industries and countries, how to bring the precision of this new openness both inside and outside the organization. The author includes suggestions that will help an organization determine an open strategy, weigh the benefits against the risk, and have a clear understanding of the implications of being open. The book also contains guidelines, policies, and procedures that successful companies have implemented to manage openness and ensure that business objectives are at the center of their openness strategy.  \u003c\/p\u003e\u003cp\u003eBy embracing social media, leaders can transform their organizations to become more effective, decisive, and ultimately more profitable in this new era of openness in the marketplace.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989717369061,"sku":"NP9780470597262","price":27.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470597262.jpg?v=1761785228","url":"https:\/\/k12savings.com\/products\/open-leadership-isbn-9780470597262","provider":"K12savings","version":"1.0","type":"link"}