{"product_id":"open-innovation-isbn-9781118770771","title":"Open Innovation","description":"\u003cb\u003eA clear, practical guide to implementing Open Innovation for new product development\u003c\/b\u003e \u003cp\u003e\u003ci\u003eOpen Innovation: New Product Development Essentials from the PDMA\u003c\/i\u003e is a comprehensive guide to the theory and practice of the Open Innovation method. Written by experts from the Product Development and Management Association, the book packages a collection of Open Innovation tools in a digestible and actionable format. Real-world case studies drawn from the authors' own successes and failures illustrate the concepts presented, providing accurate representation of the opportunities and challenges of Open Innovation implementation. Key tools are presented with a focus on immediate applications for business, allowing NPD professionals to easily discern where this cutting edge development method can push innovation forward.\u003c\/p\u003e \u003cp\u003eOpen Innovation assumes that companies can and should use both internal and external ideas and paths to market, permeating the boundaries between firm and environment. Innovations transfer outward and inward through purchase, licensing, joint ventures, and spin-offs, allowing companies to expand beyond their own research and dramatically improve productivity through collaboration. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides practical guidance on exploiting the Open Innovation model to these ends, with clear guidance on all aspects of the new product development process. Topics include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eProduct platforming and idea competitions\u003c\/li\u003e \u003cli\u003eCustomer immersion and interaction\u003c\/li\u003e \u003cli\u003eCollaborative product design and development\u003c\/li\u003e \u003cli\u003eInnovation networks, rewards, and incentives\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMany practitioners charged with innovation have only a vague understanding of the specific tools available for Open Innovation, and how they might be applied. As the marketplace shifts dramatically to keep pace with changing consumer behaviors, remaining relevant increasingly means ramping up innovation processes. \u003ci\u003ePDMA Essentials\u003c\/i\u003e provides the tools NPD practitioners need to implement a leading innovation method, and drive continued growth.\u003c\/p\u003e  \u003cp\u003eIntroduction: The Journey into Open Innovation xiii\u003cbr\u003e \u003ci\u003eCharles H. Noble\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eSerdar S. Durmusoglu\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1: OPEN INNOVATION IN THE FUZZY FRONT END 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 DE?]BOTTLENECKING OPEN INNOVATION: TURNING PATENT?]BASED TECHNOLOGY NETWORK ANALYSIS INTO VALUE 3\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eManfred Stadlbauer\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eGerhard Drexler\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e1.1 Methods of Patent Analysis and Data Mining 3\u003c\/p\u003e \u003cp\u003e1.2 Patent Analytics for Identifying Open Innovation Partners 12\u003c\/p\u003e \u003cp\u003e1.3 Nanotechnology Case Study 18\u003c\/p\u003e \u003cp\u003e1.4 Conclusion 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 OPEN FORESIGHT WORKSHOPS FOR OPPORTUNITY IDENTIFICATION 27\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eChristiane Rau\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eFiona Schweitzer\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eOliver Gassmann\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2.1 Corporate Foresight Workshops and Processes 28\u003c\/p\u003e \u003cp\u003e2.2 Opening Up the Foresight Process 30\u003c\/p\u003e \u003cp\u003e2.3 Stages of Opening Up the Foresight Process 32\u003c\/p\u003e \u003cp\u003e2.4 Pitfalls to Avoid 45\u003c\/p\u003e \u003cp\u003e2.5 Keys to Success 46\u003c\/p\u003e \u003cp\u003e2.6 Conclusion 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: OPEN INNOVATION IN THE DEVELOPMENT STAGE 53\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 KEEPING UP WITH THE VIRTUAL VOICE OF THE CUSTOMER—SOCIAL MEDIA APPLICATIONS IN PRODUCT INNOVATION 57\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAnna Dubiel\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eTim Oliver Brexendorf\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eSebastian Glöckner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3.1 Introduction 57\u003c\/p\u003e \u003cp\u003e3.2 The Voice of the Virtual Customer 59\u003c\/p\u003e \u003cp\u003e3.3 The Social Media Phenomenon 59\u003c\/p\u003e \u003cp\u003e3.4 Social Media in New Product Development 62\u003c\/p\u003e \u003cp\u003e3.5 Success Factors 76\u003c\/p\u003e \u003cp\u003e3.6 Conclusion 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 PREDICTION, PREFERENCE, AND IDEA MARKETS: HOW CORPORATIONS CAN USE THE WISDOM OF THEIR EMPLOYEES 81\u003c\/b\u003e\u003cbr\u003e \u003ci\u003ePeter Koen\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4.1 Introduction 81\u003c\/p\u003e \u003cp\u003e4.2 Virtual Stock Markets in Corporations: Prediction, Preference, and Idea Markets 83\u003c\/p\u003e \u003cp\u003e4.3 How Well Do Prediction, Preference, and Idea Markets Work in Corporations? 89\u003c\/p\u003e \u003cp\u003e4.4 Implementing a Stock Market in Corporations 95\u003c\/p\u003e \u003cp\u003e4.5 Choosing a Virtual Stock Market Software Platform 100\u003c\/p\u003e \u003cp\u003e4.6 Conclusions 103\u003c\/p\u003e \u003cp\u003eAbout the Contributor 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 CATALYZING TACIT KNOWLEDGE EXCHANGE WITH VISUAL THINKING TECHNIQUES TO\u003c\/b\u003e \u003cb\u003eACHIEVE PRODUCTIVE OPEN INNOVATION COLLABORATIONS 107\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eKaren A. Kreutz\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eKim D. Benz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5.1 Introduction 107\u003c\/p\u003e \u003cp\u003e5.2 Visual Thinking Introduction 109\u003c\/p\u003e \u003cp\u003e5.3 Visual Thinking and Open Innovation Endeavors 114\u003c\/p\u003e \u003cp\u003e5.4 Understanding the Tacit Knowledge Exchange Challenges 117\u003c\/p\u003e \u003cp\u003e5.5 Using Visual Thinking in OI Teams 122\u003c\/p\u003e \u003cp\u003e5.6 Conclusions 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 USER COLLABORATION THROUGH PRIVATE ONLINE COMMUNITIES 135\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eThomas Troch\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eTom De Ruyck\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6.1 Introduction 135\u003c\/p\u003e \u003cp\u003e6.2 From Crowd?]Everything to Co?]Everything 136\u003c\/p\u003e \u003cp\u003e6.3 Crowdsourcing, Co?]creation, and Structural Collaboration 137\u003c\/p\u003e \u003cp\u003e6.4 Private Online Communities 138\u003c\/p\u003e \u003cp\u003e6.5 How to Get Started with Private Online Communities 153\u003c\/p\u003e \u003cp\u003e6.6 Conclusion 169\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: OPEN INNOVATION WITH UNIVERSITIES 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 COLLABORATIVE INNOVATION ACROSS INDUSTRYACADEMY AND FUNCTIONAL BOUNDARIES: HOW COMPANIES INNOVATE WITH INTERDISCIPLINARY FACULTY AND STUDENT TEAMS 175\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eJelena Spanjol\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eMichael J. Scott\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eStephen Melamed\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eAlbert L. Page\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eDonald Bergh\u003c\/i\u003e\u003cbr\u003e \u003ci\u003ePeter Pfanner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e7.1 Introduction 176\u003c\/p\u003e \u003cp\u003e7.2 The IPD Model: Resolving Major Open Innovation Challenges 177\u003c\/p\u003e \u003cp\u003e7.3 Concept Prototypes: Virtual and Physical 194\u003c\/p\u003e \u003cp\u003e7.4 Conclusion 199\u003c\/p\u003e \u003cp\u003eAppendix A 200\u003c\/p\u003e \u003cp\u003eAppendix B 201\u003c\/p\u003e \u003cp\u003eAppendix C 212\u003c\/p\u003e \u003cp\u003eAppendix D 214\u003c\/p\u003e \u003cp\u003eAppendix E 218\u003c\/p\u003e \u003cp\u003eAbout the Contributors 222\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 OPEN INNOVATION: A FRAMEWORK FOR COLLABORATIVE PRODUCT DEVELOPMENT BETWEEN\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eINDUSTRY AND UNIVERSITIES 225\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eAruna Shekar\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8.1 Introduction 225\u003c\/p\u003e \u003cp\u003e8.2 Open Innovation Program 226\u003c\/p\u003e \u003cp\u003e8.3 A Framework for Open Innovation between University and Industry 227\u003c\/p\u003e \u003cp\u003e8.4 An Example of an Open Innovation Project 234\u003c\/p\u003e \u003cp\u003e8.5 What Industry Partners Can Expect from Open Innovation Projects 237\u003c\/p\u003e \u003cp\u003e8.6 Challenges in University?]Industry Collaborations 239\u003c\/p\u003e \u003cp\u003e8.7 Company Feedback from Industry Partners 240\u003c\/p\u003e \u003cp\u003e8.8 Keys to Success 240\u003c\/p\u003e \u003cp\u003e8.9 Pitfalls to Avoid 242\u003c\/p\u003e \u003cp\u003e8.10 Benefits of the Open Innovation Program 243\u003c\/p\u003e \u003cp\u003e8.11 Conclusions 243\u003c\/p\u003e \u003cp\u003eAbout the Contributor 244\u003c\/p\u003e \u003cp\u003eAppendix A 246\u003c\/p\u003e \u003cp\u003eAppendix B 248\u003c\/p\u003e \u003cp\u003eAppendix C 253\u003c\/p\u003e \u003cp\u003eAppendix D 254\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: OPEN INNOVATION FOR REALLY BIG INITIATIVES 257\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 OPEN INNOVATION AS A DISCOVERY SOLUTION FOR CONFRONTING THE\u003c\/b\u003e\u003cbr\u003e \u003cb\u003eEXTRAORDINARY CHALLENGE 259\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eChristopher W. Miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9.1 Surfing on Innovation Impact Waves: The Source of the Really Big Problem 260\u003c\/p\u003e \u003cp\u003e9.2 Process, Purpose, and Payoff 260\u003c\/p\u003e \u003cp\u003e9.3 Conclusion 276\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5: BEST PRACTICES AND ADVICE FOR OPEN INNOVATION 279\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 HOW TO WORK WITH SMALL COMPANIES TO EXPAND YOUR OPEN INNOVATION CAPABILITIES 281\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eDonna Rainone\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eMike Rainone\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eLouise Musial\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10.1 Introduction 281\u003c\/p\u003e \u003cp\u003e10.2 Definitions 282\u003c\/p\u003e \u003cp\u003e10.3 Background of Open Innovation 283\u003c\/p\u003e \u003cp\u003e10.4 Two Paths: The Intraprenurial Organization versus the Outsourced Organization 284\u003c\/p\u003e \u003cp\u003e10.5 How to Build Entrepreneurship within a Large Corporation 288\u003c\/p\u003e \u003cp\u003e10.6 Why Working With Small Companies Is Important 293\u003c\/p\u003e \u003cp\u003e10.7 Conclusion 295\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 BOOSTING OPEN INNOVATION BY LEVERAGING BIG DATA 299\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eGerhard Drexler\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eAndrej Duh\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eAndreas Kornherr\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eDean Korošak\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11.1 Open Innovation and Big Data 299\u003c\/p\u003e \u003cp\u003e11.2 Big Data Applications in Today’s World 306\u003c\/p\u003e \u003cp\u003e11.3 Big Data Analytics in Action 308\u003c\/p\u003e \u003cp\u003e11.4 Keys to Success and Pitfalls to Avoid 313\u003c\/p\u003e \u003cp\u003e11.5 Conclusions 315\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 AMERICAN PRODUCTIVITY AND QUALITY CENTER BEST PRACTICES STUDY: USING OPEN INNOVATION TO GENERATE IDEAS 319\u003c\/b\u003e\u003cbr\u003e \u003ci\u003eChristopher W. Miller\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eG. Anne Orban\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eBecky Partida\u003c\/i\u003e\u003cbr\u003e \u003ci\u003eAndrea Stroud\u003c\/i\u003e\u003cbr\u003e \u003ci\u003ePaige Leavitt\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e12.1 Open Innovation Best Practices Study 320\u003c\/p\u003e \u003cp\u003e12.2 Open Innovation Best Practices 321\u003c\/p\u003e \u003cp\u003e12.3 Eleven Best Open Innovation Practices 322\u003c\/p\u003e \u003cp\u003e12.4 Open Innovation Enablers 333\u003c\/p\u003e \u003cp\u003e12.5 Conclusion 337\u003c\/p\u003e \u003cp\u003eINDEX 339\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHARLES H. NOBLE\u003c\/b\u003e is the Proffitt's Professor of Marketing and Director of the Marketing PhD Program at the University of Tennessee, where he teaches courses in product development and innovation. He is also the Vice Chair for the PDMA.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSERDAR S. DURMUSOGLU\u003c\/b\u003e is Associate Professor of Marketing at the University of Dayton. He teaches new product development, innovation, and entrepreneurship. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eABBIE GRIFFIN\u003c\/b\u003e holds the Royal L. Garff Presidential Chair in Marketing at the David Eccles School of Business at the University of Utah. She was editor of the \u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e from 1998 to 2003.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven tools to leverage networks and unearth the best ideas for innovation\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe days of depending solely on employees for innovation are gone. Open innovation is taking over the old R\u0026amp;D paradigm, sweeping away old attitudes and allowing firms to capitalize on the very best ideas and minds from around the world. \u003ci\u003eOpen Innovation\u003c\/i\u003e is part of the PDMA Essentials series written by the innovation experts from the Product Development and Management Association. Inside, you'll learn how to take advantage of the blurring boundaries between your organization, your customers, and even your rivals. \u003c\/p\u003e\u003cp\u003eLearn how to implement essential open innovation tools that encourage collaboration: \u003c\/p\u003e\u003cul\u003e \t\u003cli\u003e\u003cp\u003eLeverage contributor insights through product platforming\u003c\/p\u003e\u003c\/li\u003e \t\u003cli\u003e\u003cp\u003eImplement best practices for idea competitions and incentive-based innovation\u003c\/p\u003e\u003c\/li\u003e \t\u003cli\u003e\u003cp\u003eIntegrate customers into the product development lifecycle\u003c\/p\u003e\u003c\/li\u003e \t\u003cli\u003e\u003cp\u003eUse social media and big data to define innovation targets\u003c\/p\u003e\u003c\/li\u003e \t\u003cli\u003e\u003cp\u003eUnderstand patent licensing and network analysis\u003c\/p\u003e\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eIn a world of distributed knowledge, localized innovation just won't work. Read Open Innovation to tear down the walls that are separating your firm from maximum productivity.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989717401829,"sku":"NP9781118770771","price":67.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118770771.jpg?v=1761785229","url":"https:\/\/k12savings.com\/products\/open-innovation-isbn-9781118770771","provider":"K12savings","version":"1.0","type":"link"}