{"product_id":"online-fundraising-essentials-isbn-9781118676844","title":"Online Fundraising Essentials","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add  interactivity, revenue-generating online events and funding opportunities to an organization’s website.  \u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntegrating fundraising into websites\u003c\/li\u003e \u003cli\u003eSocial media\u003c\/li\u003e \u003cli\u003eBuilding lists\u003c\/li\u003e \u003cli\u003eOnline tools\u003c\/li\u003e \u003cli\u003eOnline donor engagement\u003c\/li\u003e \u003cli\u003eBlogs\u003c\/li\u003e \u003cli\u003eOnline events\u003c\/li\u003e \u003cli\u003eOnline surveys\u003c\/li\u003e \u003cli\u003eOnline giving\u003c\/li\u003e \u003cli\u003eAttracting prospective donors\u003c\/li\u003e \u003cli\u003eCommunity building\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Introduction: Addressing the Essentials (Pages: 4-7)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Build Your List and Engage Website Visitors (Pages: 8-10)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Make Your Website Personal, Interactive (Pages: 11-14)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Communicate in Multiple Ways (Pages: 15-21)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Share Ever-Changing Funding Opportunities (Pages: 22-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Invite Diverse Types of Giving (Pages: 25-29)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Online Events that Generate Revenue (Pages: 30-34)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 The Web's Role in Major Gifts (Pages: 35-40)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 How Others are Raising Awareness and Funds (Pages: 41-45)\u003c\/p\u003e \u003cp\u003eCHAPTER 10 Tips for Evaluating Online Effectiveness (Pages: 46-49)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Online Fundraising Essentials, 2nd Edition, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989716123877,"sku":"NP9781118676844","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118676844.jpg?v=1761785224","url":"https:\/\/k12savings.com\/products\/online-fundraising-essentials-isbn-9781118676844","provider":"K12savings","version":"1.0","type":"link"}