{"product_id":"not-to-scale-isbn-9781538715888","title":"Not to Scale","description":"\u003cb\u003eFrom small decisions that paralyze us to big data that knows everything about us, \u003ci\u003eNot to Scale\u003c\/i\u003e is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e  The dictionary defines  \"scale\" as a range of numbers, used as a system to measure or compare  things. We use this concept in every aspect of our lives-it is essential  to innovation, helps us weigh options, and shapes our understanding of  the impact of our actions.\u003cbr\u003e\u003cbr\u003e  In \u003ci\u003eNot to Scale\u003c\/i\u003e, Jamer Hunt  investigates the complications of scale in the digital age, highlighting  an interesting paradox: We now have a world of information at our  fingertips, yet ironically the more informed we have become, the more  overwhelmed we feel. The global effects of our daily choices (Paper or  plastic? Own or lease? Shop local or buy online?) remain difficult for  us to comprehend, and solutions to large-scale national and  international issues feel inconceivable. \u003cbr\u003e\u003cbr\u003e  Hunt explains how  these challenges are intimately tied to a new logic of scale and  provides readers with survival skills for the twenty-first century. By  taking massive problems and shrinking them down to size, we can use  scale to effect positive change and adapt to the modern era. Connecting  our smallest decisions to the grand scheme of things, \u003ci\u003eNot to Scale\u003c\/i\u003e is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.","brand":"Grand Central Publishing","offers":[{"title":"Default Title","offer_id":44895302385893,"sku":"NP9781538715888","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_34520b37-d96b-4534-a3f8-c4f0b2ed5c55.jpg?v=1773104240","url":"https:\/\/k12savings.com\/products\/not-to-scale-isbn-9781538715888","provider":"K12savings","version":"1.0","type":"link"}