{"product_id":"normal-now-isbn-9781509550944","title":"Normal Now","description":"\u003cp\u003eThis is a book about what we consider normal. It details how the very concept of normality emerged in the modern era, and how it has changed over the centuries.\u003c\/p\u003e \u003cp\u003eBy the mid-twentieth century, the expansion of norms across various areas of human endeavour generated a governing normative order in Western societies. Normality was defined as conformity with a narrow model of conventional human behaviour. However, this model has since been displaced by an anti-conformism, in which normality is defined as absolute self-fulfilment, defying older restrictions on our behaviour. Paradoxically, narcissistic individualism and rebellion against conformity have become compulsory.\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\u003ci\u003eNormal Now\u003c\/i\u003e\u003c\/i\u003e explores in detail how this new normative order plays out today in the arenas of politics, health, and sex and sexuality. In all these areas, the uncompromising perfectionism of our norms of self-expression leads to increasingly deep-seated and ubiquitous anger, anxiety and dissatisfaction.\u003c\/p\u003e \u003ci\u003eAcknowledgements\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e Preface\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e1 Genealogy\u003cbr\u003e 2 New Norms\u003cbr\u003e3 Politics\u003cbr\u003e4 Sex\u003cbr\u003e5 Life\u003cbr\u003e6 Law\u003cbr\u003e7 Difference\u003cbr\u003e\u003cbr\u003e \u003ci\u003eConclusion\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eNotes\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003e Index\u003c\/i\u003e \u003cp\u003e\"A bold, challenging and provocative analysis of how we have moved from a society governed by rules to one governed by norms. Building on work by Georges Canguilhem and Michel Foucault, this is a fundamental challenge to normative political theory.\"\u003cbr\u003e\u003cb\u003eStuart Elden, University of Warwick\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The pressure to be normal has a long history. But, as Mark Kelly reveals in this sharp and exciting book, normality has undergone a mutation in recent years whereby, to come across as normal, we also have to refuse normality. How, then, could we ever escape norms?\"\u003cbr\u003e\u003cb\u003eCarl Cederström, author of \u003ci\u003eThe Wellness Syndrome\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cb\u003eMark G. E. Kelly\u003c\/b\u003e is Associate Professor of Philosophy at Western Sydney University.","brand":"Polity","offers":[{"title":"Default Title","offer_id":47989698756837,"sku":"NP9781509550944","price":64.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781509550944.jpg?v=1761785153","url":"https:\/\/k12savings.com\/products\/normal-now-isbn-9781509550944","provider":"K12savings","version":"1.0","type":"link"}