{"product_id":"nonprofit-kit-for-dummies-isbn-9781119835721","title":"Nonprofit Kit For Dummies","description":"\u003cp\u003e\u003cb\u003eHelping you successfully start a nonprofit organization the right way or strengthening the governing, financial, and capacity-building framework of your existing nonprofit organization!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReady to do some good? Ready to give back to the community? You better be! Because in \u003ci\u003eNonprofit Kit For Dummies \u003c\/i\u003eyou’ll find the tools and strategies you need to organize and shift your nonprofit into high gear. Buckle up and hit the gas as you master the latest techniques in nonprofit startup, recruiting the right board members, identifying collaborative stakeholders, grant writing, online fundraising, and marketing. You’ll learn to improve your management practices, raise more money, give more effectively, and plan more creatively.\u003c\/p\u003e \u003cp\u003eThis book’s supplementary online resources include expertly written organization plans, financial procedure outlines and guides, and event planning tools you can implement immediately to help your nonprofit help more people. It also walks you through how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eFind up-to-date info on the latest web-based campaign tools, like Kickstarter, Kiva, and others\u003c\/li\u003e \u003cli\u003eUse templates, checklists, and plans to organize your nonprofit’s finances, employee relations, and legal structure\u003c\/li\u003e \u003cli\u003eSurvive and thrive during challenging times, like those caused by pandemics and natural disasters\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eStarting and running a nonprofit organization takes heart, courage, and know-how. You’ve got the first two taken care of. Let \u003ci\u003eNonprofit Kit For Dummies\u003c\/i\u003e help you with the knowledge as you lift your nonprofit to new heights.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIntroduction 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAbout This Book 1\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 3\u003c\/p\u003e \u003cp\u003eBeyond the Book 3\u003c\/p\u003e \u003cp\u003eWhere to Go from Here 4\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Getting Familiar with the Nonprofit Framework 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Journeying into the World of Nonprofit Organizations\u003c\/b\u003e\u003cb\u003e 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat is a Nonprofit Organization? 8\u003c\/p\u003e \u003cp\u003eComparing for-profits to nonprofits 9\u003c\/p\u003e \u003cp\u003eIntroducing the coveted 501(c)(3) status for nonprofits 9\u003c\/p\u003e \u003cp\u003eKnowing Your Mission Before Entering the Nonprofit World 11\u003c\/p\u003e \u003cp\u003eSetting up a nonprofit 11\u003c\/p\u003e \u003cp\u003eMaking plans and being flexible 12\u003c\/p\u003e \u003cp\u003eEmbracing and Sharing Your Inspiration 13\u003c\/p\u003e \u003cp\u003eFinding the Resources to Do the Job 14\u003c\/p\u003e \u003cp\u003eWho is giving to nonprofit organizations? 15\u003c\/p\u003e \u003cp\u003eSupporting your mission with fundraising 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Understanding What It Takes to Start a Nonprofit\u003c\/b\u003e\u003cb\u003e 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeighing the Pros and Cons of Starting a Nonprofit 18\u003c\/p\u003e \u003cp\u003eDoing Your Homework First 19\u003c\/p\u003e \u003cp\u003eAnalyzing the competition 20\u003c\/p\u003e \u003cp\u003eIdentifying the right people to help you 20\u003c\/p\u003e \u003cp\u003eFiguring out how you’ll survive financially 21\u003c\/p\u003e \u003cp\u003eAcknowledging the reality of what’s ahead 22\u003c\/p\u003e \u003cp\u003ePlanning, plotting, and projecting 23\u003c\/p\u003e \u003cp\u003eUnderstanding Nonprofit Ownership 24\u003c\/p\u003e \u003cp\u003eBenefiting the public for the greater good 24\u003c\/p\u003e \u003cp\u003eBeing accountable and transparent 25\u003c\/p\u003e \u003cp\u003eLooking at the Many Varieties of Nonprofits 26\u003c\/p\u003e \u003cp\u003eIdentifying nonprofits by their numbers 27\u003c\/p\u003e \u003cp\u003eAdding rules and regulations to add to your file 28\u003c\/p\u003e \u003cp\u003eComparing Nonprofits and For-Profits 31\u003c\/p\u003e \u003cp\u003eHow they’re alike 31\u003c\/p\u003e \u003cp\u003eHow they differ 32\u003c\/p\u003e \u003cp\u003eUsing a Fiscal Sponsor: An Alternative Approach 34\u003c\/p\u003e \u003cp\u003eExamining common details of a fiscal sponsorship relationship 35\u003c\/p\u003e \u003cp\u003eFinding a fiscal sponsor 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Prioritizing Building Your Board of Directors\u003c\/b\u003e\u003cb\u003e 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAppreciating the Duties of a Nonprofit Board of Directors 38\u003c\/p\u003e \u003cp\u003ePrimary role: Preserving public trust 39\u003c\/p\u003e \u003cp\u003eSecondary role: Dealing with planning, hiring, and other board tasks 41\u003c\/p\u003e \u003cp\u003eSharing responsibilities among the board, staff, and volunteers 42\u003c\/p\u003e \u003cp\u003eRecruiting the Right People for Your Board 43\u003c\/p\u003e \u003cp\u003eIncorporating diversity, equity, and inclusion in the board’s composition 44\u003c\/p\u003e \u003cp\u003eKeeping it fresh: Terms of service 46\u003c\/p\u003e \u003cp\u003eBig boards or little boards 47\u003c\/p\u003e \u003cp\u003eChoosing officers and committees 48\u003c\/p\u003e \u003cp\u003eIntroducing new and prospective members to the board and the organization 50\u003c\/p\u003e \u003cp\u003ePutting Staff Members on Your Board 51\u003c\/p\u003e \u003cp\u003eUsing Your Board to Full Capacity 52\u003c\/p\u003e \u003cp\u003eEncouraging commitment from board members 52\u003c\/p\u003e \u003cp\u003eHolding effective board meetings 53\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Creating Your Mission Statement and Vision Statement\u003c\/b\u003e\u003cb\u003e 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHoning Your Mission Statement 58\u003c\/p\u003e \u003cp\u003eKeeping your mission statement short and sweet 60\u003c\/p\u003e \u003cp\u003eStating your mission — the goal for services 60\u003c\/p\u003e \u003cp\u003eSpecifying who will be served by the nonprofit 61\u003c\/p\u003e \u003cp\u003eExplaining how you’ll accomplish your mission 61\u003c\/p\u003e \u003cp\u003eIncorporating diversity, equity, and inclusion (DEI) into your mission statement 62\u003c\/p\u003e \u003cp\u003eImagining Your Future with a Vision Statement 63\u003c\/p\u003e \u003cp\u003eCapturing your vision statement 63\u003c\/p\u003e \u003cp\u003eAsking “Where are we going?” and “Why?” 65\u003c\/p\u003e \u003cp\u003eInviting Stakeholders to the Planning Table 66\u003c\/p\u003e \u003cp\u003eEncouraging and embracing stakeholder input 67\u003c\/p\u003e \u003cp\u003eWorking together to finalize your statements 68\u003c\/p\u003e \u003cp\u003eLiving by Your Mission and Staying Fixed on the Vision 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Incorporating and Applying for Tax- Exemption Status\u003c\/b\u003e\u003cb\u003e 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating a New Entity: The Nonprofit Corporation 72\u003c\/p\u003e \u003cp\u003eFollowing your state’s or territory’s laws 73\u003c\/p\u003e \u003cp\u003eUnderstanding the required governing documents 73\u003c\/p\u003e \u003cp\u003eDeciding whether to have members in your corporation 74\u003c\/p\u003e \u003cp\u003eFinding the best name 75\u003c\/p\u003e \u003cp\u003eWriting the Articles of Incorporation 76\u003c\/p\u003e \u003cp\u003eCrafting a heading 76\u003c\/p\u003e \u003cp\u003eArticle I 76\u003c\/p\u003e \u003cp\u003eArticle II 77\u003c\/p\u003e \u003cp\u003eArticle III 77\u003c\/p\u003e \u003cp\u003eArticle IV 78\u003c\/p\u003e \u003cp\u003eArticle V 78\u003c\/p\u003e \u003cp\u003eArticle VI 78\u003c\/p\u003e \u003cp\u003eArticle VII 78\u003c\/p\u003e \u003cp\u003eArticle VIII 79\u003c\/p\u003e \u003cp\u003eSigned, sealed, and delivered 79\u003c\/p\u003e \u003cp\u003eSecuring Your Employer Identification Number (EIN) 80\u003c\/p\u003e \u003cp\u003eWriting Your Organization’s Bylaws 81\u003c\/p\u003e \u003cp\u003eHolding Your First Board Meeting 82\u003c\/p\u003e \u003cp\u003eApplying for Tax Exemption 82\u003c\/p\u003e \u003cp\u003eTackling Form 1023 online 83\u003c\/p\u003e \u003cp\u003eDiscerning between public charities and private foundations 85\u003c\/p\u003e \u003cp\u003eEstablishing public charity status 85\u003c\/p\u003e \u003cp\u003eDescribing your activities 86\u003c\/p\u003e \u003cp\u003eReporting salaries and conflicts of interest 88\u003c\/p\u003e \u003cp\u003eDealing with financial information 88\u003c\/p\u003e \u003cp\u003eCollecting the other materials 89\u003c\/p\u003e \u003cp\u003ePaying the fee 90\u003c\/p\u003e \u003cp\u003eNavigating possible contribution barriers until tax-exemption status is approved 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Adhering to Nonprofit Status Requirements\u003c\/b\u003e\u003cb\u003e 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDisclosing What You Need to Disclose 92\u003c\/p\u003e \u003cp\u003eWhat you do need to show 92\u003c\/p\u003e \u003cp\u003eWhat you don’t need to show 93\u003c\/p\u003e \u003cp\u003eUsing the web to satisfy disclosure requirements 94\u003c\/p\u003e \u003cp\u003eAvoiding Excessive Payments and Politicking 95\u003c\/p\u003e \u003cp\u003eDetermining reasonable pay and benefits 95\u003c\/p\u003e \u003cp\u003eUsing caution when getting involved in politics 96\u003c\/p\u003e \u003cp\u003eWhy all the fuss? Understanding the increased scrutiny by the IRS 97\u003c\/p\u003e \u003cp\u003eReporting to the IRS 98\u003c\/p\u003e \u003cp\u003eFiling Form 990-N 99Taking it easy with the Form 990-EZ return 100\u003c\/p\u003e \u003cp\u003eTackling the long Form 990 104\u003c\/p\u003e \u003cp\u003eGetting your Form 990 to the IRS 106\u003c\/p\u003e \u003cp\u003eReporting to Your State, Territory, and Local Governments 107\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Bringing Your A-Game to Nonprofit Management 109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: From the Top: Examining the Nonprofit Management Structure\u003c\/b\u003e\u003cb\u003e 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging a Nonprofit: A Bird’s-Eye View 112\u003c\/p\u003e \u003cp\u003eAppreciating the Governing Board’s Role and Responsibilities 113\u003c\/p\u003e \u003cp\u003eUnderstanding the board’s management oversight duties 113\u003c\/p\u003e \u003cp\u003eProtecting your board from liability 115\u003c\/p\u003e \u003cp\u003eRedefining the Nonprofit Founder’s Role 116\u003c\/p\u003e \u003cp\u003eAdding an Advisory Board 117\u003c\/p\u003e \u003cp\u003eExpanding to Take On an Executive Director 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Strategic Planning: Embracing the Ongoing Process\u003c\/b\u003e\u003cb\u003e 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Importance of Planning 122\u003c\/p\u003e \u003cp\u003eMaking Your Organization’s Strategic Plan 122\u003c\/p\u003e \u003cp\u003eGetting ready 123\u003c\/p\u003e \u003cp\u003eWorking with your nonprofit’s mission and vision statements 124\u003c\/p\u003e \u003cp\u003eHearing from all your stakeholders 124\u003c\/p\u003e \u003cp\u003eSurveying the external situation 126\u003c\/p\u003e \u003cp\u003eLooking at the internal situation 127\u003c\/p\u003e \u003cp\u003eCalling in the SWOT team 128\u003c\/p\u003e \u003cp\u003ePutting the plan in writing 132\u003c\/p\u003e \u003cp\u003eAdjusting your strategic plan when necessary 134\u003c\/p\u003e \u003cp\u003ePutting Plans into Action 134\u003c\/p\u003e \u003cp\u003eDefining and setting goals, objectives, strategies, and outcomes 134\u003c\/p\u003e \u003cp\u003eCreating a work plan 136\u003c\/p\u003e \u003cp\u003ePlanning for Programs 137\u003c\/p\u003e \u003cp\u003eWorking as a team 137\u003c\/p\u003e \u003cp\u003eAssessing needs 138\u003c\/p\u003e \u003cp\u003eBrainstorming the resources needed to implement new programs 140\u003c\/p\u003e \u003cp\u003eFacility Planning: Finding a Place to Do Your Work 142\u003c\/p\u003e \u003cp\u003eHow much space and of what kind? 142\u003c\/p\u003e \u003cp\u003eLocation, location, location 142\u003c\/p\u003e \u003cp\u003eOwning, leasing, or taking a free ride 143\u003c\/p\u003e \u003cp\u003eMaking a move 145\u003c\/p\u003e \u003cp\u003eDeciding to take on a capital project 145\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Evaluating Your Work: Are You Meeting Your Goals?\u003c\/b\u003e\u003cb\u003e 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing the Importance of Evaluation 148\u003c\/p\u003e \u003cp\u003eWorking Through the Evaluation Process 149\u003c\/p\u003e \u003cp\u003eSelecting the right kind of evaluation 149\u003c\/p\u003e \u003cp\u003ePlanning for evaluation 152\u003c\/p\u003e \u003cp\u003eCrafting valuable questions 153\u003c\/p\u003e \u003cp\u003eChoosing evaluators: Inside or outside? 154\u003c\/p\u003e \u003cp\u003eConducting Your Evaluation 155\u003c\/p\u003e \u003cp\u003eAnalyzing Results and Putting Them to Work 156\u003c\/p\u003e \u003cp\u003eInterpreting results 156\u003c\/p\u003e \u003cp\u003eUsing your evaluation to strengthen your work 158\u003c\/p\u003e \u003cp\u003eTelling the truth 158\u003c\/p\u003e \u003cp\u003eSharing the evaluation results with your stakeholders 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: You Can Count on Me! Working with Volunteers\u003c\/b\u003e\u003cb\u003e 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eKnowing Why People Volunteer 162\u003c\/p\u003e \u003cp\u003eDesigning a Volunteer Program 163\u003c\/p\u003e \u003cp\u003eConsidering a volunteer coordinator 165\u003c\/p\u003e \u003cp\u003eDetermining your need for volunteers 165\u003c\/p\u003e \u003cp\u003eWriting volunteer job descriptions 166\u003c\/p\u003e \u003cp\u003eOrganizing volunteers 167\u003c\/p\u003e \u003cp\u003eHunting for Volunteers 169\u003c\/p\u003e \u003cp\u003eGetting the word out 169\u003c\/p\u003e \u003cp\u003eLooking for volunteers at other organizations 171\u003c\/p\u003e \u003cp\u003eFinding volunteers with special skills 172\u003c\/p\u003e \u003cp\u003eHiring interns 172\u003c\/p\u003e \u003cp\u003eInterviewing and Screening Volunteers 173\u003c\/p\u003e \u003cp\u003eManaging Your Volunteers 175\u003c\/p\u003e \u003cp\u003eProviding adequate training 175\u003c\/p\u003e \u003cp\u003eKeeping good records 176\u003c\/p\u003e \u003cp\u003eInsuring your volunteers 176\u003c\/p\u003e \u003cp\u003eSaying farewell to bad volunteers 177\u003c\/p\u003e \u003cp\u003eShowing Appreciation for Your Volunteers 177\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Working with Paid Staff and Contractors\u003c\/b\u003e\u003cb\u003e 179\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetermining Your Staffing Needs 180\u003c\/p\u003e \u003cp\u003eGetting Your Nonprofit Ready for Paid Employees 181\u003c\/p\u003e \u003cp\u003eDeveloping your personnel policies 181\u003c\/p\u003e \u003cp\u003eExploring payroll setup options 184\u003c\/p\u003e \u003cp\u003eProviding benefits and perquisites 184\u003c\/p\u003e \u003cp\u003ePreparing to Hire 185\u003c\/p\u003e \u003cp\u003eComposing a job description 185\u003c\/p\u003e \u003cp\u003eConsidering necessary qualifications 186\u003c\/p\u003e \u003cp\u003eEstablishing nonprofit salary levels 187\u003c\/p\u003e \u003cp\u003eAnnouncing the position 188\u003c\/p\u003e \u003cp\u003eMaking the Hire 189\u003c\/p\u003e \u003cp\u003eLooking at résumés 189\u003c\/p\u003e \u003cp\u003eInterviewing candidates 190\u003c\/p\u003e \u003cp\u003eDigging deeper with references 192\u003c\/p\u003e \u003cp\u003eMaking your decision 193\u003c\/p\u003e \u003cp\u003eOnboarding a New Hire 193\u003c\/p\u003e \u003cp\u003eConfirming employment terms in writing 193\u003c\/p\u003e \u003cp\u003eGetting your new hire started on the job 194\u003c\/p\u003e \u003cp\u003eEvaluating your new hire’s progress 195\u003c\/p\u003e \u003cp\u003eLooking to the future: Creating a professional development plan 195\u003c\/p\u003e \u003cp\u003eManaging Employees 196\u003c\/p\u003e \u003cp\u003eRecognizing what a manager or supervisor does 197\u003c\/p\u003e \u003cp\u003eClarifying the lines of communication 197\u003c\/p\u003e \u003cp\u003eFollowing the reprimand-and-dismissal process 199\u003c\/p\u003e \u003cp\u003eWorking with Independent Contractors 200\u003c\/p\u003e \u003cp\u003eDifferentiating an independent contractor from an employee 201\u003c\/p\u003e \u003cp\u003eEstablishing the roles for independent contractors 202\u003c\/p\u003e \u003cp\u003eFinding a consultant: Ask around 203\u003c\/p\u003e \u003cp\u003eInterviewing consultants 204\u003c\/p\u003e \u003cp\u003eDeveloping and executing the contract 204\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Money Matters: Preparing Budgets and Financial Reports\u003c\/b\u003e\u003cb\u003e 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMaking a Budget = Having a Plan 208\u003c\/p\u003e \u003cp\u003eBeginning with zero 208\u003c\/p\u003e \u003cp\u003eDefining a good budget 211\u003c\/p\u003e \u003cp\u003eBudgeting based on your history 212\u003c\/p\u003e \u003cp\u003eUnderstanding and isolating general administrative and fundraising costs 213\u003c\/p\u003e \u003cp\u003eAccounting for in-kind contributions 213\u003c\/p\u003e \u003cp\u003eCreating Budgets for Programs or Departments 214\u003c\/p\u003e \u003cp\u003eWorking Frequently with Your Budget 218\u003c\/p\u003e \u003cp\u003eProjecting Cash Flow 219\u003c\/p\u003e \u003cp\u003eConstructing your cash flow projection 219\u003c\/p\u003e \u003cp\u003eDeciding what to do if you don’t have enough 221\u003c\/p\u003e \u003cp\u003eBorrowing to make ends meet 222\u003c\/p\u003e \u003cp\u003ePutting money away to make a nonprofit strong 223\u003c\/p\u003e \u003cp\u003eKeeping Your Books Organized and Up to Date 224\u003c\/p\u003e \u003cp\u003eDifferentiating the various accounting systems 224\u003c\/p\u003e \u003cp\u003eConsidering accounting software or an accountant 225\u003c\/p\u003e \u003cp\u003eReviewing the Numbers: Financial Statements and Audits 226\u003c\/p\u003e \u003cp\u003ePreparing financial statements 226\u003c\/p\u003e \u003cp\u003eSeeing the value of an audit 227\u003c\/p\u003e \u003cp\u003eKnowing whether you need an audit 228\u003c\/p\u003e \u003cp\u003eReading Your Financial Statements 229\u003c\/p\u003e \u003cp\u003eGetting to know the parts of a standard financial statement 229\u003c\/p\u003e \u003cp\u003eAsking the right financial questions 230\u003c\/p\u003e \u003cp\u003eManaging Financial Systems 232\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: Marketing and Branding\u003c\/b\u003e\u003cb\u003e 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTaking Care of the Basics 236\u003c\/p\u003e \u003cp\u003eDesigning a logo and letterhead 236\u003c\/p\u003e \u003cp\u003ePreparing an organization overview or brochure 237\u003c\/p\u003e \u003cp\u003eCreating a website 237\u003c\/p\u003e \u003cp\u003eProducing annual reports and newsletters 239\u003c\/p\u003e \u003cp\u003eTaking care of your service population — your most important marketing tool 240\u003c\/p\u003e \u003cp\u003eDiscovering Who You Are: First Steps to Marketing 241\u003c\/p\u003e \u003cp\u003eRecognizing the current market 242\u003c\/p\u003e \u003cp\u003eDefining whom you want to reach and how 246\u003c\/p\u003e \u003cp\u003eReaching Your Audience via Mass Media 250\u003c\/p\u003e \u003cp\u003ePlanning for effective publicity 250\u003c\/p\u003e \u003cp\u003eDeveloping a media list 251\u003c\/p\u003e \u003cp\u003eUnderstanding how the media works 252\u003c\/p\u003e \u003cp\u003eSubmitting materials to your media contacts 253\u003c\/p\u003e \u003cp\u003eGetting your event into community event calendars 254\u003c\/p\u003e \u003cp\u003ePutting together public service announcements (PSAs) 255\u003c\/p\u003e \u003cp\u003eUsing Social Media for Fun and Profit 255\u003c\/p\u003e \u003cp\u003eDeveloping a social media policy 256\u003c\/p\u003e \u003cp\u003ePlanning your social media posts 257\u003c\/p\u003e \u003cp\u003eChoosing your social media platforms 258\u003c\/p\u003e \u003cp\u003eProtecting your online reputation 260\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Raising Funds Successfully 263\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Creating a Fundraising Plan\u003c\/b\u003e\u003cb\u003e 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRecognizing Who Can Raise Funds 266\u003c\/p\u003e \u003cp\u003eNaming Possible Funding Sources 267\u003c\/p\u003e \u003cp\u003eWeighing Your Fundraising Capacity 269\u003c\/p\u003e \u003cp\u003eDrafting a Fundraising Plan 270\u003c\/p\u003e \u003cp\u003eSetting a preliminary monetary goal 271\u003c\/p\u003e \u003cp\u003eAsking whom you and your board members know 272\u003c\/p\u003e \u003cp\u003eResearching and refining your prospect list 272\u003c\/p\u003e \u003cp\u003ePlotting fundraising costs 274\u003c\/p\u003e \u003cp\u003eMoving to an Action Plan 278\u003c\/p\u003e \u003cp\u003ePlanting the Seeds for a New Nonprofit 280\u003c\/p\u003e \u003cp\u003eHitting up family and friends before asking others 280\u003c\/p\u003e \u003cp\u003eRaising funds with special events 281\u003c\/p\u003e \u003cp\u003eGetting to know community foundations 281\u003c\/p\u003e \u003cp\u003eAssessing your capabilities to apply for government grants 281\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Raising Funds from Individual Donors\u003c\/b\u003e\u003cb\u003e 283\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding Why People Give 284\u003c\/p\u003e \u003cp\u003eStating Your Case 285\u003c\/p\u003e \u003cp\u003eCreating an Elevator Speech 288\u003c\/p\u003e \u003cp\u003eIdentifying Possible Donors 289\u003c\/p\u003e \u003cp\u003eDrawing circles of connections 290\u003c\/p\u003e \u003cp\u003eGetting a list of potential donors from your board of directors 291\u003c\/p\u003e \u003cp\u003eGrowing a Major Gift 292\u003c\/p\u003e \u003cp\u003eDeciding who should do the asking 292\u003c\/p\u003e \u003cp\u003ePreparing to make your request 293\u003c\/p\u003e \u003cp\u003eBreaking the ice 293\u003c\/p\u003e \u003cp\u003eAdopting the right attitude 293\u003c\/p\u003e \u003cp\u003eTiming the request: An inexact science 294\u003c\/p\u003e \u003cp\u003eTreading lightly when making the ask 294\u003c\/p\u003e \u003cp\u003eExpressing gratitude for the gift 295\u003c\/p\u003e \u003cp\u003eRaising Funds by Mail 295\u003c\/p\u003e \u003cp\u003eTaking the direct-mail route 295\u003c\/p\u003e \u003cp\u003eInspiring volunteers to steer a letter-writing campaign 297\u003c\/p\u003e \u003cp\u003eRaising Money the “E” Way (Easily and Electronically) 299\u003c\/p\u003e \u003cp\u003eBuilding and maintaining relationships by using email and related tools 299\u003c\/p\u003e \u003cp\u003eBuilding your email address lists 301\u003c\/p\u003e \u003cp\u003eUsing your website as a cultivation tool 302\u003c\/p\u003e \u003cp\u003eSetting up an online donation portal 303\u003c\/p\u003e \u003cp\u003eSoliciting text message donations 305\u003c\/p\u003e \u003cp\u003eTelemarketing: Dialing for Dollars 306\u003c\/p\u003e \u003cp\u003ePerfecting a script 307\u003c\/p\u003e \u003cp\u003eTraining your board and volunteers as callers 308\u003c\/p\u003e \u003cp\u003eCollecting the pledges 309\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Planning Onsite and Virtual Special Events\u003c\/b\u003e\u003cb\u003e 311\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThinking through the Whole Event 312\u003c\/p\u003e \u003cp\u003eUsing your budget to guide decisions 313\u003c\/p\u003e \u003cp\u003eSticking to your budget 316\u003c\/p\u003e \u003cp\u003eSoliciting in-kind gifts for your event 318\u003c\/p\u003e \u003cp\u003eBuilding your event committee 319\u003c\/p\u003e \u003cp\u003eSetting a date and location 320\u003c\/p\u003e \u003cp\u003eSetting Up Your Timeline 321\u003c\/p\u003e \u003cp\u003eThe first three months 321\u003c\/p\u003e \u003cp\u003eMonths four and five 322\u003c\/p\u003e \u003cp\u003eFour weeks before the event 322\u003c\/p\u003e \u003cp\u003eThe week before the event 323\u003c\/p\u003e \u003cp\u003eSpreading the Word 324\u003c\/p\u003e \u003cp\u003eSetting social media to blast 324\u003c\/p\u003e \u003cp\u003eFinding a news angle 325\u003c\/p\u003e \u003cp\u003eGetting a mention on radio or TV 326\u003c\/p\u003e \u003cp\u003eAfter the Event is Over 326\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Sleuthing for Grant Funding\u003c\/b\u003e\u003cb\u003e 329\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Your Nonprofit’s Grant-Seeking Readiness 330\u003c\/p\u003e \u003cp\u003ePlanning for a Foundation Grant Proposal 331\u003c\/p\u003e \u003cp\u003eLearning about funding priorities 332\u003c\/p\u003e \u003cp\u003eFamiliarizing yourself with types of foundations 333\u003c\/p\u003e \u003cp\u003eUsing the Foundation Directory Online to assemble a broad list of prospects 336\u003c\/p\u003e \u003cp\u003eDigging deeper to narrow your prospects 340\u003c\/p\u003e \u003cp\u003eGoing for a Government Grant 342\u003c\/p\u003e \u003cp\u003eFederal grants 343\u003c\/p\u003e \u003cp\u003eNonfederal government grants 345\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Writing an Award-Winning Grant Proposal\u003c\/b\u003e\u003cb\u003e 347\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAttending to Pre-Proposal Tasks 348\u003c\/p\u003e \u003cp\u003ePerfecting the letter of inquiry 348\u003c\/p\u003e \u003cp\u003ePassing the applicant eligibility screening questionnaire 349\u003c\/p\u003e \u003cp\u003eThe Pitch: Writing a Competitive Grant Proposal 349\u003c\/p\u003e \u003cp\u003eStarting out with the cover letter and executive summary 350\u003c\/p\u003e \u003cp\u003eIntroducing your organization and its operating history 351\u003c\/p\u003e \u003cp\u003eDocumenting the need for funding 352\u003c\/p\u003e \u003cp\u003eSetting goals, SMART objectives, and proposed outcomes 353\u003c\/p\u003e \u003cp\u003ePresenting (ta-da!) your project idea with evidence-based solutions 354\u003c\/p\u003e \u003cp\u003ePresenting the management plan 356\u003c\/p\u003e \u003cp\u003eExplaining how results will be measured 356\u003c\/p\u003e \u003cp\u003eTalking about the budget 357\u003c\/p\u003e \u003cp\u003eShowing where the rest of the money comes from: The sustainability section 359\u003c\/p\u003e \u003cp\u003eAppending requested attachments 360\u003c\/p\u003e \u003cp\u003eFamiliarizing Yourself with Other Types of Written Funding Requests 361\u003c\/p\u003e \u003cp\u003eTrolling for corporate grants or sponsors 361\u003c\/p\u003e \u003cp\u003eSeeking general operating support 364\u003c\/p\u003e \u003cp\u003eAsking for capacity building funding 365\u003c\/p\u003e \u003cp\u003eSeed money: Proposing to form a new nonprofit 366\u003c\/p\u003e \u003cp\u003eFollowing Through after Receiving Funding 367\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Capital Campaigns: Finding Lasting Resources\u003c\/b\u003e\u003cb\u003e 369\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeginning the Funding Plan 370\u003c\/p\u003e \u003cp\u003ePreplanning your campaign 371\u003c\/p\u003e \u003cp\u003eDeveloping a rough budget 372\u003c\/p\u003e \u003cp\u003eTesting feasibility 373\u003c\/p\u003e \u003cp\u003eAnalyzing the results of your study 375\u003c\/p\u003e \u003cp\u003eDeveloping a Case Statement 376\u003c\/p\u003e \u003cp\u003eBuilding the Pyramid of Gifts 376\u003c\/p\u003e \u003cp\u003eStarting at the top 377\u003c\/p\u003e \u003cp\u003eApplying for grants as part of your capital campaign 378\u003c\/p\u003e \u003cp\u003eEnding the quiet phase and moving into the public phase 379\u003c\/p\u003e \u003cp\u003eRealizing the Benefits and Risks of Capital Campaigns 380\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: The Part of Tens 383\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Ten Tips for Pivoting in Times of Uncertainty\u003c\/b\u003e\u003cb\u003e 385\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreate an Emergency Operations Plan 386\u003c\/p\u003e \u003cp\u003eCommunicate When Making Hard Decisions 386\u003c\/p\u003e \u003cp\u003eStep Back and Regroup 387\u003c\/p\u003e \u003cp\u003eSet a Manageable Fundraising Goal 387\u003c\/p\u003e \u003cp\u003eCollaborate with Others in Your Field 388\u003c\/p\u003e \u003cp\u003eShare a Back Office 388\u003c\/p\u003e \u003cp\u003ePlace a Program within Another Agency 389\u003c\/p\u003e \u003cp\u003eMerge with Another Nonprofit 389\u003c\/p\u003e \u003cp\u003eClose with Dignity If Necessary 390\u003c\/p\u003e \u003cp\u003eComplete the Government’s Closing Paperwork 391\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten Tips for Raising Seed Money\u003c\/b\u003e\u003cb\u003e 393\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAsk 393\u003c\/p\u003e \u003cp\u003eHit Up People You Know 394\u003c\/p\u003e \u003cp\u003eTell Your Story and Don’t Ramble 394\u003c\/p\u003e \u003cp\u003eShow How You’re Improving Lives 395\u003c\/p\u003e \u003cp\u003eUse Numbers to Convey Urgency and Compassion 395\u003c\/p\u003e \u003cp\u003eResearch, Research, Research 396\u003c\/p\u003e \u003cp\u003eKnow Your Donors’ Point of View 397\u003c\/p\u003e \u003cp\u003eBuild a Donor Pyramid 398\u003c\/p\u003e \u003cp\u003eMake It Easy to Respond 398\u003c\/p\u003e \u003cp\u003eKeep Good Records 398\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Tips for Protecting Your Nonprofit\u003c\/b\u003e\u003cb\u003e 401\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAssessing Your Risks 402\u003c\/p\u003e \u003cp\u003ePlanning for Emergencies 402\u003c\/p\u003e \u003cp\u003eFiling Annual Federal Forms 404\u003c\/p\u003e \u003cp\u003eFiling Annual State Forms 404\u003c\/p\u003e \u003cp\u003ePaying Employment Taxes 405\u003c\/p\u003e \u003cp\u003eReporting Payments to Consultants 405\u003c\/p\u003e \u003cp\u003eMaintaining Transparency 405\u003c\/p\u003e \u003cp\u003eResponding to Negative Press 406\u003c\/p\u003e \u003cp\u003eProtecting Your Online Reputation 407\u003c\/p\u003e \u003cp\u003eDetermining Insurance Needs 407\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Appendixes 409\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix A: Glossary\u003c\/b\u003e\u003cb\u003e 411\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendix B: About the Online Content \u003c\/b\u003e\u003cb\u003e415\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIndex 421\u003c\/p\u003e \u003cp\u003e\u003cb\u003eDr. Beverly A. Browning\u003c\/b\u003e is the author of 43 grant-related publications and six editions of \u003ci\u003eGrant Writing For Dummies.\u003c\/i\u003e She has raised over $750 million in awards for her clients.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eStan Hutton\u003c\/b\u003e is Program Consultant for the Clarence E. Heller Charitable Foundation. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrances N. Phillips\u003c\/b\u003e teaches grant writing at San Francisco State University.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eYour guide to a successful nonprofit\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReady to do some good? We hope so, because \u003ci\u003eNonprofit Kit For Dummies\u003c\/i\u003e fills your 501(c)(3) toolbox with the tips, strategies, and techniques you need to get the most out of your public charity. From management practices to tax exemptions, fundraising tactics, and grant proposals, this straightforward, hands-on guide provides insight and practical advice for nonprofit founders, directors, managers, and volunteers. \u003c\/p\u003e\u003cp\u003eTake advantage of more than 100 online samples and forms to help your charitable organization thrive! \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside…\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\u003cb\u003e\u003cli\u003eExplore the 501(c)(3) framework\u003c\/li\u003e \u003cli\u003eLaunch your own nonprofit\u003c\/li\u003e \u003cli\u003eUnderstand nonprofit directorship\u003c\/li\u003e \u003cli\u003e Get a handle on fundraising\u003c\/li\u003e \u003cli\u003e Write effective grant proposals\u003c\/li\u003e \u003cli\u003ePrepare for economic downturns\u003c\/li\u003e \u003cli\u003e Protect against legal pitfalls\u003c\/li\u003e \u003cli\u003e Market your nonprofit effectively\u003c\/li\u003e\u003c\/b\u003e\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989697675493,"sku":"NP9781119835721","price":39.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119835721.jpg?v=1761785147","url":"https:\/\/k12savings.com\/products\/nonprofit-kit-for-dummies-isbn-9781119835721","provider":"K12savings","version":"1.0","type":"link"}