{"product_id":"nonprofit-fundraising-101-isbn-9781119100461","title":"Nonprofit Fundraising 101","description":"\u003cb\u003eRaise more money for your cause!\u003c\/b\u003e \u003cp\u003eBased on expert advice and insights from a variety of respected industry experts, \u003ci\u003eNonprofit Fundraising 101\u003c\/i\u003e is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. \u003c\/p\u003e\u003cp\u003eBuilt upon the success of the best-selling \u003ci\u003eNonprofit Management 101\u003c\/i\u003e, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003ePlanning, hiring, and tracking progress\u003c\/li\u003e \u003cli\u003eIndividual donors, major gifts, events, and direct mail\u003c\/li\u003e \u003cli\u003eBoard and volunteer engagement\u003c\/li\u003e \u003cli\u003eFoundation and government grants\u003c\/li\u003e \u003cli\u003eCorporate partnerships\u003c\/li\u003e \u003cli\u003eOnline and email fundraising\u003c\/li\u003e \u003cli\u003eSocial media and mobile crowdfunding\u003c\/li\u003e \u003cli\u003eEarned income and social enterprise\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. \u003ci\u003eNonprofit Fundraising 101\u003c\/i\u003e features a foreword by fundraising guru and \u003ci\u003eSoul of Money\u003c\/i\u003e author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder \u0026amp; President Premal Shah. \u003c\/p\u003e\u003cp\u003eThis book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity. \u003c\/p\u003e\u003cp\u003eAbout the Book xvii\u003c\/p\u003e \u003cp\u003eAcknowledgments xxv\u003c\/p\u003e \u003cp\u003eForeword: Discovering What It Means to Be a Fundraiser xxvii\u003c\/p\u003e \u003cp\u003eLynne Twist, author of The Soul of Money: Reclaiming the Wealth of Our Inner Resources\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1: Planning for Success and Preparing Your Team 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Creating a Fundraising Plan 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Andrea McManus, president of The Development Group\u003c\/p\u003e \u003cp\u003eInsets: Dispelling the Overhead Myth; Sample Fundraising Plan\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Hiring and Training Development Staff 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Missy Sherburne, cheif partnerships officer at DonorsChoose.org\u003c\/p\u003e \u003cp\u003eInset: Get Your Executive Director to Love Fundraising with Brian Gougherty, director of major gifts at Worldreader\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Engaging Your Board 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Lisa Hoffman, fundraising and board development consultant\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Volunteer Fundraising 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Simon Tam, director of marketing at Oregon Environmental Council\u003c\/p\u003e \u003cp\u003eCase Study: APANO\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2: Building Your Toolkit and Tracking Progress 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Prospecting and Donor Research 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Helen Brown, co-author of Prospect Research for Fundraisers: The Essential Handbook and president of the Helen Brown Group\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 Donor Databases and CRM 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Suzanne DiBianca, president and co-founder of Salesforce.com Foundation, and Peggy Duvette, director of social impact at NetSuite\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Measuring Impact: Data, Stories, and Organizational Dashboards 65\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Stever MacLaughlin, director of analytics at Blackbaud\u003c\/p\u003e \u003cp\u003eInset: Outputs Versus Outcomes\u003c\/p\u003e \u003cp\u003eCase Study: charity: water with Kaitlyn Jankowski, supporter experience manager at charity: water\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 3: Individual Donors 77\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Grassroots Fundraising: Building Your Donor Pyramid 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kim Klein, author of Fundraising for Social Change and principal of Klein \u0026amp; Roth Consulting\u003c\/p\u003e \u003cp\u003eInset: Don’t Be Afraid to Dream Big\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Major Donors: Building Relationships, Making the Ask, and Stewardship 87\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kay Sprinkel Grace, author of Beyond Fundraising and fundraising consultant\u003c\/p\u003e \u003cp\u003eInset: Tracking Major Donors in Databases\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Direct Mail: The Ins and Outs 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Mal Warwick, author of Revolution in the Mailbox and founder and chairman of Mal Warwick | Donordigital\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11 Year-End, Annual Appeals, and Membership Campaigns 107\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Farra Trompeter, vice president at Big Duck and vice chair of the board at NTEN\u003c\/p\u003e \u003cp\u003eInset: Sample Year-End Campaign Calendar\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12 Event-Based Fundraising 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Tracy Kosolcharoen, marketing manager at Eventbrite, Daniel Lurie, CEO and founder of Tipping Point Community, and Jen Pitts, managing director of communications, events, and development at Tipping Point Community\u003c\/p\u003e \u003cp\u003eInset: Van Jones’ Live Ask Recipe with Van Jones, CNN correspondent and president and co-founder of Dream Corps\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13 Runs, Walks, and Rides: Community-Based Fundraising 133\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Jeff Shuck, founder and CEO of Plenty\u003c\/p\u003e \u003cp\u003eCase Study: Kyra Millich, volunteer fundraiser\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14 Fundraising Across the Generations: Millennials, Baby Boomers, and More 143\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Alia McKee, principal of Sea Change Strategies, and Derrick Feldmann, president and founder of Achieve\u003c\/p\u003e \u003cp\u003eInset: The Generations: What Fundraisers Need to Know\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 4: Online Fundraising 153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15 Maximizing Website Donations 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Caryn Stein, vice president of communications and content at Network for Good, and editor of The Nonprofit Marketing blog\u003c\/p\u003e \u003cp\u003eCase Study: Mercy House, by CommitChange\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16 Fundraising with Email 165\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Kivi Leroux Miller, author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good\u003c\/p\u003e \u003cp\u003eCause and president of NonprofitMarketingGuide.com\u003c\/p\u003e \u003cp\u003eInset: Email Cheat Sheet, by CommitChange\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17 Social Media and Crowdfunding for Your Cause 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Beth Kanter, author of The Networked Nonprofit and blogger, and John Haydon, author of Facebook Marketing for Dummies and founder of Inbound Zombie\u003c\/p\u003e \u003cp\u003eInset: P.O.S.T. to Social Media Social Media Case Study: The ALS Ice Bucket Challenge with Lance Slaughter, chief chapter relations and development officer at the ALS Association\u003c\/p\u003e \u003cp\u003eAppendix\u003c\/p\u003e \u003cp\u003ePractical Tips for Key Social Media Platforms 189\u003c\/p\u003e \u003cp\u003eCrowdfunding Case Study: RE-volv, with Andreas Karelas, founder and executive director at REV-volv\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18 Mobile Fundraising 195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Heather Mansfield, author of Mobile for Good: A How-To Fundraising Guide for Nonprofits and principal blogger at Nonprofit\u003c\/p\u003e \u003cp\u003eTech for Good, and Tanya Urschel, nonprofit vertical manager at PayPal\u003c\/p\u003e \u003cp\u003eInsets: Planning for Success: Th e Mobile Matrix™ by Sparrow: Mobile for All; Text-to-Give\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 5: Foundations 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19 Research, Getting in the Door, and Securing an Invitation to Apply 207\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Tori O’Neal McElrath, author of Winning Grants Step by Step and founder of O’Neal Consulting Services, and Leeanne G-Bowley, manager of capacity and leadership development at Foundation Center and artistic and executive director at In-Sight Dance Company\u003c\/p\u003e \u003cp\u003eInsets: The Diff erent Kinds of Foundations; Types of Grants\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20 Government Grants 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Joshua Sheridan Fouts, executive director at Bioneers\u003c\/p\u003e \u003cp\u003eInset: Where to Find Government Grants\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21 Writing a Winning LOI and Proposal 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: Susan Fox, co-author of Grant Proposal Makeover: Transform Your Request From No to Yes and fundraising consultant, and Jane C. Geever, author of Th e Foundation Center’s Guide to Proposal Writing and founder of J.C. Geever\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22 Tracking Progress and Reporting Back 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Beverly Browning, author of Grant Writing for Dummies and vice president of grant writing services at eCivis\u003c\/p\u003e \u003cp\u003eInset: Logic Models\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 6: Corporate Support 243\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 23 Sponsorships 245\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Maureen Carlson, president of GoodScout\u003c\/p\u003e \u003cp\u003eInset: Sponsorship Proposal Template\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 24 Cause Marketing Partnerships 255\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewees: David Hessekiel, co-author of Good Works and president of Cause Marketing Forum, and Joe Waters, author of Cause Marketing for Dummies and founder of Selfish Giving\u003c\/p\u003e \u003cp\u003eInset: Cause Marketing Proposal Tips\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 25 In-Kind Fundraising and Media Sponsorship 265\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eInterviewee: Gayle Samuelson Carpentier, chief business development officer at TechSoup Global\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 7: Unlocking Social Enterprise 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 26 Earned Income Strategies 275\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGuest Contributor: Rick Aubry, professor of social enterprise at Tulane University and founder of Rubicon Programs Social Enterprise Case Study: Grow Dat\u003c\/p\u003e \u003cp\u003eAfterword: Finding Your Path 287\u003c\/p\u003e \u003cp\u003ePremal Shah, president and co-founder of Kiva.org\u003c\/p\u003e \u003cp\u003eClosing Thoughts 291\u003c\/p\u003e \u003cp\u003eBook Partners 295\u003c\/p\u003e \u003cp\u003eAbout the Authors 317\u003c\/p\u003e \u003cp\u003eIndex 319\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eDARIAN RODRIGUEZ HEYMAN\u003c\/b\u003e is an accomplished fundraiser, social entrepreneur, and author. His work \"helping people help\" started during his five-year tenure as Executive Director of Craigslist Foundation, where he launched their Nonprofit Boot Camp. He edited the bestselling book, \u003ci\u003eNonprofit Management 101: A Complete and Practical Guide for Leaders and Professionals\u003c\/i\u003e (Wiley), after which he co-founded the global conference series Social Media for Nonprofits. He also co-founded Sparrow: Mobile for All and served as a Commissioner for the Environment for the City \u0026amp; County of San Francisco. He is a frequent keynote speaker at nonprofit, fundraising, youth leadership, and environmental events around the globe and thrives on connecting social change leaders to the best practices, resources, and contacts needed to maximize impact.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePRAISE FOR Nonprofit Fundraising 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Good stuff! A great, incredibly helpful tool for any cause looking to raise money, online or off.\"\u003cbr\u003e \u003cb\u003e —Steve Wozniak,\u003c\/b\u003e Founder of Apple\u003c\/p\u003e \u003cp\u003e\"It's not often you find such a distinctive twist on the world of fundraising. Professionals–and lead volunteers–will find this to be a practical, global, source of reference.\"\u003cbr\u003e \u003cb\u003e —Andrew Watt,\u003c\/b\u003e CEO of the Association of Fundraising Professionals (AFP)\u003c\/p\u003e \u003cp\u003e\"This must-have book provides a comprehensive breakdown of the strategies and tactics necessary to raise the financial resources essential to bringing about the changes we seek.\"\u003cbr\u003e \u003cb\u003e —Jody Williams,\u003c\/b\u003e Nobel Peace Prize Laureate (1997); Chair, Nobel Women's Initiative\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989697577189,"sku":"NP9781119100461","price":38.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119100461.jpg?v=1761785147","url":"https:\/\/k12savings.com\/products\/nonprofit-fundraising-101-isbn-9781119100461","provider":"K12savings","version":"1.0","type":"link"}