{"product_id":"never-get-a-real-job-isbn-9780470643860","title":"Never Get a \"Real\" Job","description":"Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial \"real” job.\u003cbr\u003e \u003cbr\u003e In \u003ci\u003eNever Get a \"Real\" Job: How to Dump Your Boss, Build a Business, and Not Go Broke\u003c\/i\u003e, Gerber challenges the social conventions behind the \"real\" job and empowers young people to take control of their lives and dump their nine-to-fives—or their quest to attain them.\u003cbr\u003e \u003cbr\u003e Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget.\u003cbr\u003e \u003cbr\u003e The proven, no-b.s. methodology presented in \u003ci\u003eNever Get a \"Real\" Job\u003c\/i\u003e teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.\u003cbr\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eForeword \u003ci\u003eMichael Simmons\u003c\/i\u003e xvii\u003c\/p\u003e \u003cp\u003eIntroduction: Never Get a “Real” Job 1\u003c\/p\u003e \u003cp\u003eWho Needs the 9-to-5? 4\u003c\/p\u003e \u003cp\u003eI Know You 6\u003c\/p\u003e \u003cp\u003eWhat You Can Expect to Get from This Book 7\u003c\/p\u003e \u003cp\u003eAll Aboard the Death to the “Real” Job Express! 8\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart One The Breakdown 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Everyone Poops. Yours Isn’t Special 13\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCollege: The Drunken Road to Easy Street 16\u003c\/p\u003e \u003cp\u003eDude, Where’s My Dream Job? 17\u003c\/p\u003e \u003cp\u003eWelcome to Your “Real” Job, Mr. Janitor 18\u003c\/p\u003e \u003cp\u003eThe Broken Promise 24\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 No One Cares About You—Unless You \u003ci\u003eMake \u003c\/i\u003eThem Care 29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou are Not Special 32\u003c\/p\u003e \u003cp\u003eClaiming to Be a Winner Does Not Make You One 33\u003c\/p\u003e \u003cp\u003eYou’re Brilliant . . . So What? 34\u003c\/p\u003e \u003cp\u003eLifestyles of the Poor and Vain 34\u003c\/p\u003e \u003cp\u003eShut Up, Pinocchio 35\u003c\/p\u003e \u003cp\u003ePut It on My Tab 36\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Darwin + Murphy = Reality 39\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYour Business is Not the Exception to Any Rule 42\u003c\/p\u003e \u003cp\u003eThe Worst-Case Scenario is the Only Scenario 48\u003c\/p\u003e \u003cp\u003eNo One Will Invest in Your Idea 50\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Two Building a Foundation 55\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Get Off Your Ass and Start Up! 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet Real with Your Finances 60\u003c\/p\u003e \u003cp\u003eThose Who Reinvent the Wheel are Doomed to Be Run Over by It 65\u003c\/p\u003e \u003cp\u003eWhat Do You Know, Anyway? 68\u003c\/p\u003e \u003cp\u003eKeep It Simple, Stupid 71\u003c\/p\u003e \u003cp\u003eThe Bottomless Money Pit 74\u003c\/p\u003e \u003cp\u003eCan Your SWOT Team Do CPR? 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Business Plans Suck 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eToss the Old-School Business Plan 84\u003c\/p\u003e \u003cp\u003eThe One-Paragraph Start-Up Plan 90\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 To Partner or Not to Partner 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Worst Partners for Your Start-Up 102\u003c\/p\u003e \u003cp\u003eDon’t Consider Letting Worthless Flaky People Try Out 105\u003c\/p\u003e \u003cp\u003eNever Jump Right In: The Water’s Not Fine 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart Three From the Ground Up 113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Act Like a Start-Up, Stupid 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSurviving a “Real” Day in the Life 117\u003c\/p\u003e \u003cp\u003eGet Your Head in the Game, Chump 123\u003c\/p\u003e \u003cp\u003eDesign Your Entrepreneurial Life 128\u003c\/p\u003e \u003cp\u003e“Mind” Your Business 136\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Shoestrapping (Because the Boot is Too Damn Expensive) 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFake It ’Til You Make It 147\u003c\/p\u003e \u003cp\u003eThe Only Team Your Money Can Buy 155\u003c\/p\u003e \u003cp\u003eDo What Makes Cents 164\u003c\/p\u003e \u003cp\u003eCash Flow or Die! 166\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Those Phones Won’t Ring Themselves: The 15 Principles of a Power Seller 173\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCome Out! Come Out! Wherever You Are! 175\u003c\/p\u003e \u003cp\u003eSell Like There’s No Tomorrow—Or There Won’t Be 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Facebook Isn’t a Marketing Strategy 203\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMessage before Platform 205\u003c\/p\u003e \u003cp\u003eThink Guerrilla, Not Godzilla 220\u003c\/p\u003e \u003cp\u003eConclusion 237\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSCOTT GERBER\u003c\/b\u003e is a serial entrepreneur, internationally syndicated business columnist, and founder of the Young Entrepreneur Council (YEC), an organization comprised of hundreds of the world's most successful young entrepreneurs that promotes entrepreneurship as a solution to youth unemployment. Scott has been widely recognized as the world's most-syndicated columnist on the subject of entrepreneurship. His columns appear regularly on \u003ci\u003eFortune, TIME, Inc., CNBC, The Atlantic, Mashable, and The Next Web.\u003c\/i\u003e Follow him at @askgerber or visit NeverGetARealJob.com.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eA LOT OF BUSINESS BOOKS\u003c\/b\u003e hold your hand, make you feel good, and are set to convince you that your passion and \"unique\" business idea are enough to plow through your competition, garner new leads, and make millions just because you can write a business plan that says so. \u003c\/p\u003e\u003cp\u003eThis is \u003ci\u003enot\u003c\/i\u003e that kind of book. \u003c\/p\u003e\u003cp\u003eA twenty-something hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial \"real\" job, Scott Gerber is the ultimate \"Generation Y-er.\" He's a self-taught serial entrepreneur who built several successful businesses without storied business connections, a business school background, executive training—or investment dollars. And in \u003ci\u003eNever Get a \"Real\" Job\u003c\/i\u003e, he shows you how he succeeded so you can overcome today's chronic conditions of mass unemployment, underemployment, and dead-end 9-to-5s. \u003c\/p\u003e\u003cp\u003eGerber gives you the no-bull reality on turning your business idea into a viable enterprise capable of generating real income \u003ci\u003enow\u003c\/i\u003e—based on his hard-knocks lessons learned in the entrepreneurial trenches. From the perils of doing too much too fast, to bogging down a promising start-up with infrastructure long before it's needed, Gerber has experienced firsthand how you can sabotage your own business. \u003ci\u003eNever Get a \"Real\" Job\u003c\/i\u003e will help you avoid the costly mistakes that can take down your enterprise at any time, helping you to get off the ground, establish your business, and keep it successfully up and running. \u003c\/p\u003e\u003cp\u003eBut Gerber isn't just giving you a collection of war stories. He gives you insights from a fellow young entrepreneur on how to start from absolutely nothing—building a viable business model from the ground up. Along with straight-shooting advice on creating contacts and cultivating clients, he offers practical, affordable, step-by-step instructions on how to constantly analyze, refine, and target your business offerings—while minimizing wasted time and keeping you on track. \u003c\/p\u003e\u003cp\u003eWith vast resources like online tools, Web sites, checklists, and hard coaching, as well as thousands of dollars worth of connections to free and discounted small business services, \u003ci\u003eNever Get a \"Real\" Job\u003c\/i\u003e takes you off the unrewarding resume and cover letter cycle, while putting you on the road toward becoming a self-sufficient business owner, and creating a life that gives you a real shot at the success you deserve.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989685485797,"sku":"NP9780470643860","price":26.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470643860.jpg?v=1761785098","url":"https:\/\/k12savings.com\/products\/never-get-a-real-job-isbn-9780470643860","provider":"K12savings","version":"1.0","type":"link"}