{"product_id":"naming-gift-opportunities-isbn-9781118691830","title":"Naming Gift Opportunities","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource helps nonprofit organizations discover ways to promote naming gifts, identify new naming gift opportunities, and successfully close more naming gifts. It includes easy to understand procedures for establishing or enhancing naming giftplans, examples of practical and creative naming gift opportunities, strategies or marketing named gifts, and examples of what various nonprofit organizations have done to increase named gift.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eNaming opportunities\u003c\/li\u003e \u003cli\u003eEssential elements of a named agreement\u003c\/li\u003e \u003cli\u003eValuing naming gift opportunities\u003c\/li\u003e \u003cli\u003eNaming policy considerations\u003c\/li\u003e \u003cli\u003eNaming rights limits\u003c\/li\u003e \u003cli\u003eGift appeal\u003c\/li\u003e \u003cli\u003eDonor outreach\u003c\/li\u003e \u003cli\u003eNaming gift consequences\u003c\/li\u003e \u003cli\u003eNamed sponsorship opportunities\u003c\/li\u003e \u003cli\u003eMinimum endowment levels\u003c\/li\u003e \u003cli\u003eSpecial events\u003c\/li\u003e \u003cli\u003eNaming gift guidelines\u003c\/li\u003e \u003cli\u003eNamed endowments\u003c\/li\u003e \u003cli\u003eNaming gift requirements\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Naming Gift Policies (Pages: 4-9)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Identifying Naming Opportunities (Pages: 10-14)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Determing Naming Gift Requirements, Price (Pages: 15-17)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Introducing, Closing Named Gifts (Pages: 18-23)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Marketing Tools, Strategies to Gain Naming Gifts (Pages: 24-29)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Creating Memorial, in Tribute Naming Gifts (Pages: 30-35)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Establishing Named Funds through Planned Gifts (Pages: 36-38)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Tying Naming Gifts into Capital Campaings (Pages: 39-43)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 Stewarding and Recognizing Named Donors (Pages: 44-48)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Naming Gift Opportunities: How to Successfully Secure More Naming Gifts, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989668610277,"sku":"NP9781118691830","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691830.jpg?v=1761785031","url":"https:\/\/k12savings.com\/products\/naming-gift-opportunities-isbn-9781118691830","provider":"K12savings","version":"1.0","type":"link"}