{"product_id":"million-dollar-micro-business-isbn-9780730392071","title":"Million Dollar Micro Business","description":"\u003cp\u003e\u003cb\u003eDiscover how to launch a profitable online course from scratch \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eMillion Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course\u003c\/i\u003e, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources. \u003c\/p\u003e \u003cp\u003eYou’ll learn how to create a digital course based on expertise you’ve gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures. \u003c\/p\u003e \u003cp\u003eThis important book teaches you: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to turn your passion and expertise into profit, using what you know to create a global, online course \u003c\/li\u003e \u003cli\u003eWhy bigger is not always better, and how less overhead and investment is often a good thing for a scalable business \u003c\/li\u003e \u003cli\u003eAn alternative to the 9-5 hustle and grind of a traditional workplace \u003c\/li\u003e \u003cli\u003eReal-life case studies from people who have been on this journey before \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePerfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, \u003ci\u003eMillion Dollar Micro Business\u003c\/i\u003e is an indispensable guide to creating a lucrative online course from scratch. \u003c\/p\u003e \u003cp\u003eAbout the author ix\u003c\/p\u003e \u003cp\u003eAcknowledgements xi\u003c\/p\u003e \u003cp\u003eIntroduction xv\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: How it begins 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Start small 3\u003c\/p\u003e \u003cp\u003e2 Personal branding 5\u003c\/p\u003e \u003cp\u003e3 Time management 9\u003c\/p\u003e \u003cp\u003e4 Overcome your fear 13\u003c\/p\u003e \u003cp\u003eSuccess story: James Wedmore — Business By Design 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Create that first idea 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5 Get clear on your idea 35\u003c\/p\u003e \u003cp\u003e6 Set up your new business 57\u003c\/p\u003e \u003cp\u003e7 Map out your signature course 71\u003c\/p\u003e \u003cp\u003e8 Develop your course content 79\u003c\/p\u003e \u003cp\u003e9 Design your point of difference 97\u003c\/p\u003e \u003cp\u003e10 Design your brand and what you stand for 105\u003c\/p\u003e \u003cp\u003e11 Nail your first offer and program 119\u003c\/p\u003e \u003cp\u003eSuccess story: Kayse Morris — The CEO Teacher 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Launch it out into the world 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12 Build your digital learning website 149\u003c\/p\u003e \u003cp\u003e13 Content marketing 165\u003c\/p\u003e \u003cp\u003e14 Build your list 181\u003c\/p\u003e \u003cp\u003e15 Sell your services from a virtual stage 189\u003c\/p\u003e \u003cp\u003eSuccess story: Tracy Harris — Mums With Hustle 197\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: Growth 205\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e16 The comparison trap 207\u003c\/p\u003e \u003cp\u003e17 Embrace automation and software 211\u003c\/p\u003e \u003cp\u003e18 Become a systems nerd 217\u003c\/p\u003e \u003cp\u003e19 Your micro team 223\u003c\/p\u003e \u003cp\u003e20 Outsourcing vs in-house team 229\u003c\/p\u003e \u003cp\u003e21 Ditch the guilt 235\u003c\/p\u003e \u003cp\u003eSuccess story: Clint Salter — Dance Studio Owners Association 239\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V: Welcome to the new world 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e22 Manage your money: cash flow vs profit 255\u003c\/p\u003e \u003cp\u003e23 Say no to protect your energy 265\u003c\/p\u003e \u003cp\u003e24 Design life your way 271\u003c\/p\u003e \u003cp\u003e25 Where to from here? 277\u003c\/p\u003e \u003cp\u003eSuccess story: Denise Duffield-Thomas — Chillpreneur 285\u003c\/p\u003e \u003cp\u003eResources 295\u003c\/p\u003e \u003cp\u003eIndex 299\u003c\/p\u003e \u003cp\u003e\u003cb\u003eTina Tower\u003c\/b\u003e is an award-winning serial entrepreneur who has founded, grown, and sold several businesses and franchises. Tina has helped hundreds of people package their expertise into an online course and launch it to the world. Through her program, Her Empire Builder, she is on a mission to help 100 women build a $1 million a year business by 2025.\u003c\/p\u003e\u003cp\u003e\u003cb\u003emilliondollarmicrobusiness.com\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eTurn what you know into a seven-figure business\u003c\/p\u003e\u003cp\u003eThroughout your life, you’ve acquired skills and knowledge that other people want. \u003ci\u003eMillion Dollar Micro Business\u003c\/i\u003e is your step-by-step guide to turning that learning into a highly-profitable online course, available to millions around the world. Inside, you’ll learn the secrets for creating a profitable and engaging online course. From ideation to launch and growth, award-winning entrepreneur and educator Tina Tower presents a practical, proven and comprehensive approach that has been used by countless people just like you to realise their dreams.\u003c\/p\u003e\u003cp\u003eSuccess is literally at your fingertips. Learn how to:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ediscover what you know and what you can teach\u003c\/li\u003e\n\u003cli\u003edevelop your ideas into informative course material\u003c\/li\u003e\n\u003cli\u003ebuild your digital learning website\u003c\/li\u003e\n\u003cli\u003emarket and launch your new course to a receptive audience\u003c\/li\u003e\n\u003cli\u003egrow and scale through automation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eMillion Dollar Micro Business\u003c\/i\u003e is a must-read for all would-be entrepreneurs with unique skills or expertise just waiting to be shared with the world.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeaturing success stories from some of the world’s top course creators:\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003eJames Wedmore\u003c\/b\u003e: Business By Design\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKayse Morris\u003c\/b\u003e: The CEO Teacher \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eClint Salter\u003c\/b\u003e: Dance Studio Owners Assoc. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDenise Duffield-Thomas\u003c\/b\u003e: Money Bootcamp \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTracy Harris\u003c\/b\u003e: Mums With Hustle \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989627748581,"sku":"NP9780730392071","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780730392071.jpg?v=1761784868","url":"https:\/\/k12savings.com\/products\/million-dollar-micro-business-isbn-9780730392071","provider":"K12savings","version":"1.0","type":"link"}