{"product_id":"michael-allens-guide-to-e-learning-isbn-9781119046325","title":"Michael Allen's Guide to e-Learning","description":"\u003cb\u003eExplore effective learning programs with the father of e-learning\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMichael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition\u003c\/i\u003e presents best practices for building interactive, fun, and effective online learning programs. This engaging text offers insight regarding what makes great e-learning, particularly from the perspectives of motivation and interactivity, and features history lessons that assist you in avoiding common pitfalls and guide you in the direction of e-learning success. This updated edition also considers changes in technology and tools that facilitate the implementation of the strategies, guidelines, and techniques it presents. \u003c\/p\u003e\u003cp\u003eE-learning has experienced a surge in popularity over the past ten years, with education professionals around the world leveraging technology to facilitate instruction. From hybrid courses that integrate technology into traditional classroom instruction to full online courses that are conducted solely on the internet, a range of e-learning models is available. The key to creating a successful e-learning program lies in understanding how to use the tools at your disposal to create an interactive, engaging, and effective learning experience. \u003c\/p\u003e\u003cul\u003e \u003cli\u003eGain a new perspective on e-learning, and how technology can facilitate education\u003c\/li\u003e \u003cli\u003eExplore updated content, including coverage regarding learner interface, gamification, mobile learning, and individualization\u003c\/li\u003e \u003cli\u003eDiscuss the experiences of others via targeted case studies, which cover good and not so good e-learning projects\u003c\/li\u003e \u003cli\u003eUnderstand key concepts through new examples that reinforce essential ideas and demonstrate their practical application\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMichael Allen's Guide to e-Learning: Building Interactive, Fun, and Effective Learning Programs for Any Company, Second Edition\u003c\/i\u003e is an essential resource if you are studying for the e-Learning Instructional Design Certificate Program. \u003c\/p\u003e\u003cp\u003eForeword by \u003ci\u003eTony Bingham\u003c\/i\u003e xiii\u003c\/p\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAcknowledgments xix\u003c\/p\u003e \u003cp\u003eChapter 1 What’s New? 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART I THE BUSINESS PERSPECTIVE 15\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 2 Plain Talk 17\u003c\/p\u003e \u003cp\u003eChapter 3 What You Don’t Know Can Kill (Your e-Learning) 29\u003c\/p\u003e \u003cp\u003eChapter 4 Making Success Possible 41\u003c\/p\u003e \u003cp\u003eChapter 5 Executive’s Guide to Good e-Learning 73\u003c\/p\u003e \u003cp\u003eChapter 6 Where Does e-Learning Fit? 83\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART II GREAT E-LEARNING DESIGN 95\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 7 Seven Simple Success Strategies 97\u003c\/p\u003e \u003cp\u003eChapter 8 The Serious e-Learning Manifesto 109\u003c\/p\u003e \u003cp\u003eChapter 9 Motivation in Learning 121\u003c\/p\u003e \u003cp\u003eChapter 10 Seven Magic Keys to Motivational e-Learning 131\u003c\/p\u003e \u003cp\u003eMagic Key 1: Build on Anticipated Outcomes 133\u003c\/p\u003e \u003cp\u003eMagic Key 2: Put the Learner at Risk 144\u003c\/p\u003e \u003cp\u003eMagic Key 3: Select the Right Content for Each Learner 156\u003c\/p\u003e \u003cp\u003eMagic Key 4: Use an Appealing Context 171\u003c\/p\u003e \u003cp\u003eMagic Key 5: Have the Learner Perform Multistep Tasks 192\u003c\/p\u003e \u003cp\u003eMagic Key 6: Provide Intrinsic Feedback 198\u003c\/p\u003e \u003cp\u003eMagic Key 7: Delay Judgment 201\u003c\/p\u003e \u003cp\u003eChapter 11 Navigation 211\u003c\/p\u003e \u003cp\u003eChapter 12 CCAF and Interactive Instruction 235\u003c\/p\u003e \u003cp\u003eChapter 13 Interactivity Paradigms That Work 267\u003c\/p\u003e \u003cp\u003eChapter 14 Successive Approximation and SAM 297\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART III SERIOUS LEARNING GAMES 327\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 15 Serious Learning Games: Where Rules Rule 329\u003c\/p\u003e \u003cp\u003eChapter 16 Integrating Instructional Content and Games 341\u003c\/p\u003e \u003cp\u003eChapter 17 Learning Games, Serious or Not? 357\u003c\/p\u003e \u003cp\u003eAbout the Author 379\u003c\/p\u003e \u003cp\u003eReferences 381\u003c\/p\u003e \u003cp\u003eAdditional Resources 387\u003c\/p\u003e \u003cp\u003eIndex 389\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eMICHAEL W. ALLEN\u003c\/b\u003e is a recognized pioneer and leader in the design of interactive multimedia learning tools and applications. He is the founder and former chairman of Authorware, Inc. He is Chairman and CEO of Allen Interactions Inc., which builds interactive learning systems, develops custom courseware, and provides multimedia consulting and training.    \u003c\/p\u003e\u003cp\u003e\u003cb\u003eExplore effective learning programs with the father of e-Learning\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThe \u003ci\u003eSecond Edition\u003c\/i\u003e of \u003ci\u003eMichael Allen's Guide to e-Learning\u003c\/i\u003e is filled with the best practices for trainers and facilitators who want to build interactive, fun, and effective online learning programs. Revised and updated, this edition offers vital information on the recent changes in technology and includes the methods and tools that can help implement winning strategies and techniques. Written in the author's engaging style, the text reveals what makes great e-learning, with special emphasis given to motivation and interactivity. No matter if you are studying for the ATD e-Learning Instructional Design Certificate Program or simply want to supercharge your e-learning, \u003ci\u003eMichael Allen's Guide to e-Learning\u003c\/i\u003e is the essential resource.  \u003c\/p\u003e\u003cp\u003e\"Michael Allen nails it. This rework of classic is itself, an instant classic. If you want a book that will make you a better designer of instruction there is no other book.\"\u003cbr\u003e \u003cb\u003e—Dr. Karl M. Kapp,\u003c\/b\u003e professor of Instructional Technology, Bloomsburg University; author of \u003ci\u003eThe Gamification of Learning and Instruction\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Over a decade after the first edition, Michael Allen does it again with his second edition—bringing practical, research-inspired wisdom to e-learning design. I can dive in anywhere in the book and find nugget after nugget of inspired practical insights.\"\u003cbr\u003e \u003cb\u003e—Will Thalheimer,\u003c\/b\u003e PhD, President of Work-Learning Research, Inc \u003c\/p\u003e\u003cp\u003e\"His 'Seven Magic Keys to Motivational e-Learning' are worth the price of the book alone! This book is sure to be your go-to guide for everything 'e.'\"\u003cbr\u003e \u003cb\u003e—Elaine Biech,\u003c\/b\u003e author \u003ci\u003eTraining and Development for Dummies\u003c\/i\u003e and \u003ci\u003e101 Ways to Make   Learning Active Beyond the Classroom;\u003c\/i\u003e editor,\u003ci\u003e ATD Handbook\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\"Michael's\u003ci\u003e Guide to e-Learning\u003c\/i\u003e is a very pragmatic approach that provides a simple way to design instruction that is meaningful, memorable, and motivational, while painlessly implementing the best that research has to say about effective, efficient, and engaging instruction.\"\u003cbr\u003e \u003cb\u003e—M. David Merrill,\u003c\/b\u003e Emeritus Professor Utah State University; author, \u003ci\u003eFirst Principles of Instruction\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989617164517,"sku":"NP9781119046325","price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119046325.jpg?v=1761784827","url":"https:\/\/k12savings.com\/products\/michael-allens-guide-to-e-learning-isbn-9781119046325","provider":"K12savings","version":"1.0","type":"link"}