{"product_id":"meggs-history-of-graphic-design-isbn-9781118772058","title":"Meggs' History of Graphic Design","description":"\u003cb\u003eThe bestselling graphic design reference, updated for the digital age\u003c\/b\u003e \u003cp\u003e\u003ci\u003eMeggs' History of Graphic Design\u003c\/i\u003e is the industry's unparalleled, award-winning reference. With over 1,400 high-quality images throughout, this visually stunning text guides you through a saga of artistic innovators, breakthrough technologies, and groundbreaking developments that define the graphic design field. The initial publication of this book was heralded as a publishing landmark, and author Philip B. Meggs is credited with significantly shaping the academic field of graphic design.\u003c\/p\u003e \u003cp\u003eMeggs presents compelling, comprehensive information enclosed in an exquisite visual format. The text includes classic topics such as the invention of writing and alphabets, the origins of printing and typography, and the advent of postmodern design. This new sixth edition has also been updated to provide:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eThe latest key developments in web, multimedia, and interactive design\u003c\/li\u003e \u003cli\u003eExpanded coverage of design in Asia and the Middle East\u003c\/li\u003e \u003cli\u003eEmerging design trends and technologies\u003c\/li\u003e \u003cli\u003eTimelines framed in a broader historical context to help you better understand the evolution of contemporary graphic design\u003c\/li\u003e \u003cli\u003eExtensive ancillary materials including an instructor's manual, expanded image identification banks, flashcards, and quizzes\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou can't master a field without knowing the history. \u003ci\u003eMeggs' History of Graphic Design\u003c\/i\u003e presents an all-inclusive, visually spectacular arrangement of graphic design knowledge for students and professionals. Learn the milestones, developments, and pioneers of the trade so that you can shape the future. \u003c\/p\u003e \u003cp\u003ePreface to the First Edition viii\u003c\/p\u003e \u003cp\u003eAcknowledgments ix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Prologue to Graphic Design 1\u003cbr\u003e\u003c\/b\u003eThe visual message from prehistory through the medieval era\u003c\/p\u003e \u003cp\u003e1 The Invention of Writing 5\u003c\/p\u003e \u003cp\u003e2 Alphabets 21\u003c\/p\u003e \u003cp\u003e3 The Asian Contribution 35\u003c\/p\u003e \u003cp\u003e4 Illuminated Manuscripts 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II A Graphic Renaissance 69\u003cbr\u003e\u003c\/b\u003eThe origins of European typography and design for printing\u003c\/p\u003e \u003cp\u003e5 Printing Comes to Europe 73\u003c\/p\u003e \u003cp\u003e6 The German Illustrated Book 85\u003c\/p\u003e \u003cp\u003e7 Renaissance Graphic Design 103\u003c\/p\u003e \u003cp\u003e8 An Epoch of Typographic Genius 129\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The Bridge to the Twentieth Century 147\u003cbr\u003e\u003c\/b\u003eThe Industrial Revolution: The impact of industrial technology upon visual communications\u003c\/p\u003e \u003cp\u003e9 Graphic Design and the Industrial Revolution 151\u003c\/p\u003e \u003cp\u003e10 The Arts and Crafts Movement and Its Heritage 187\u003c\/p\u003e \u003cp\u003e11 Art Nouveau 209\u003c\/p\u003e \u003cp\u003e12 The Genesis of Twentieth-Century Design 245\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV The Modernist Era 265\u003cbr\u003e\u003c\/b\u003eGraphic design in the first half of the twentieth century\u003c\/p\u003e \u003cp\u003e13 The Influence of Modern Art 269\u003c\/p\u003e \u003cp\u003e14 Pictorial Modernism 291\u003c\/p\u003e \u003cp\u003e15 A New Language of Form 316\u003c\/p\u003e \u003cp\u003e16 The Bauhaus and the New Typography 345\u003c\/p\u003e \u003cp\u003e17 The Modern Movement in America 371\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart V The Age of Information 391\u003cbr\u003e\u003c\/b\u003eGraphic design in the global village\u003c\/p\u003e \u003cp\u003e18 The International Typographic Style 397\u003c\/p\u003e \u003cp\u003e19 The New York School 415\u003c\/p\u003e \u003cp\u003e20 Corporate Identity and Visual Systems 439\u003c\/p\u003e \u003cp\u003e21 The Conceptual Image 465\u003c\/p\u003e \u003cp\u003e22 Postmodern Design 491\u003c\/p\u003e \u003cp\u003e23 National Visions within a Global Dialogue 513\u003c\/p\u003e \u003cp\u003e24 The Digital Revolution—and Beyond 571\u003c\/p\u003e \u003cp\u003eEpilogue 621\u003c\/p\u003e \u003cp\u003eBibliography 623\u003c\/p\u003e \u003cp\u003eImage Credits 657\u003c\/p\u003e \u003cp\u003eIndex 663\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eThe late Philip B. Meggs\u003c\/b\u003e is an inductee into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement. A former contributing editor to \u003ci\u003ePrint\u003c\/i\u003e magazine, he authored more than a dozen books and 150 articles and papers on design and typography.  \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAlston W. Purvis\u003c\/b\u003e is Professor of Visual Arts at the Boston University College of Fine Arts where he serves as Chair of the Department of Graphic Design. He is author and co-author of numerous books on graphic design history.    \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeggs' History of Graphic Design\u003c\/i\u003e pioneered the coupling of the words \"graphic design\" and \"history\" by developing an original narrative tracing the progression of a field originating with the development of writing and heading into the digital age. That was in 1983, and now this \u003ci\u003eSixth Edition\u003c\/i\u003e continues the gold-standard tradition of authoritative coverage for designers in the digital age.  \u003c\/p\u003e\u003cp\u003eThis unrivaled, comprehensive, and award-winning reference tool on graphic design systematically reveals the complete story of visual innovators, groundbreaking technologies, and major developments leading up to the current state of the field. Updated and expanded, this robust new edition immortalizes the cutting-edge accomplishments of designers working in the digital twenty-first century and includes more than 100 brand-new illustrations to inform and inspire designers at every level of experience. More than a showcase of artwork, this inspiring reference gives you an intimate look at how industry-moving designers:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTook advantage of the growth and increased quality of design education to rise up and find new ways of applying time-honored design theories and methods to solve new visual challenges\u003c\/li\u003e  \u003cli\u003eExtended their profession with self-initiated fine-arts experimentation that brought a distinctive voice to the global dialogue in a era of explosive change\u003c\/li\u003e  \u003cli\u003eBroadened their creative palette with digital technologies that offered unprecedented ways to manipulate color, form, space, and imagery and then share the expression with the world through film, television, and the Internet\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eLike its predecessors,\u003ci\u003e Meggs' History of Graphic Design, Sixth Edition\u003c\/i\u003e will quickly establish itself as a most-consulted volume on the bookshelves of professionals, students, and anyone who works with or loves graphic design.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe bestselling graphic design reference—updated for the digital age\u003c\/b\u003e   \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMeggs' History of Graphic Design\u003c\/i\u003e presents an all-inclusive, visually spectacular account of the people, events, and signal creations that have shaped the field of graphic design. This brilliantly imagined new \u003ci\u003eSixth Edition\u003c\/i\u003e gives historical context to the latest trends and technologies overtaking the graphic design landscape, including developments in web, multimedia, and interactive design.  \u003c\/p\u003e\u003cp\u003ePacked with a wealth of material for inspiration and emulation, including more than 1,500 eye-catching images, this new edition unfolds as a who's-who of luminaries in the field—from the early pioneers to the latest visionaries. See the evolution of graphic design from cave paintings, to the development of typography, to the emergence of American modernism, and beyond, as this visually engaging edition provides:  \u003c\/p\u003e\u003cli\u003eA complete and up-to-date examination of design movements in the Middle East, Africa, and Asia\u003c\/li\u003e \u003cli\u003eA revealing look at the thinking and achievements that led to today's emerging design trends and technologies\u003c\/li\u003e \u003cli\u003eConvenient timelines that frame the history of graphic design within the broader context of world events\u003c\/li\u003e  \u003cp\u003eThe first step to mastering a profession is becoming intimately familiar with its past, and \u003ci\u003eMeggs' History of Graphic Design, Sixth Edition\u003c\/i\u003e puts it all there for you to enjoy.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989605466341,"sku":"NP9781118772058","price":103.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118772058.jpg?v=1761784779","url":"https:\/\/k12savings.com\/products\/meggs-history-of-graphic-design-isbn-9781118772058","provider":"K12savings","version":"1.0","type":"link"}