Meetings, Conventions, and Expositions
Description
Explore a career in the hospitality of business travel
The meetings and conventions segment of the hospitality industry is often overlooked by newcomers to the field — but it is an exciting, dynamic area that merits a second look. Meetings, Conventions, and Expositions: An Introduction to the Industry offers a detailed breakdown of all aspects of group business travel. From sponsors and venues to technology and management, anyone new to the industry will appreciate this in-depth exploration of a convention's many "moving parts".
Preface xiii
Chapter 1 History of Meetings, Conventions, and Expositions 1
Chapter 2 Convention and Visitors Bureaus 17
Chapter 3 Players in the Industry 41
Chapter 4 The Sponsor 65
Chapter 5 Host Venues 95
Chapter 6 Trade Shows 137
Chapter 7 Meetings Management 163
Chapter 8 Legal Issues 191
Chapter 9 Meeting Technology 227
Chapter 10 Changes Affecting the Meetings and Conventions Industry 251
Chapter 11 Career and Resource Information 267
Appendix I 291
Appendix II 293
Glossary 305
Index 311
Rhonda J. Montgomery and Sandra K. Strick are the authors of Meetings, Conventions, and Expositions: An Introduction to the Industry, published by Wiley.
PUBLISHER:
Wiley
ISBN-13:
9780471284390
BINDING:
Hardback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 194.00(W) x Dimensions: 240.50(H) x Dimensions: 27.90(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English