{"product_id":"media-studies-isbn-9781405155601","title":"Media Studies","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eMedia Studies\u003c\/i\u003e is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style.\u003c\/b\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eExplores the growing synergies between print and online journalism, and the growth of independent journalism through blogging\u003c\/li\u003e \u003cli\u003eDiscusses the ways advertising is connected to print and screen, economically and from the perspective of the reader\u003c\/li\u003e \u003cli\u003eGives students the analytical skills they need in a presentation that is readable without sacrificing complexity\u003c\/li\u003e \u003cli\u003eAllows students to move within the media they know while increasing comprehension\u003c\/li\u003e \u003c\/ul\u003e  List of Illustrations. \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e1 The Designs of Media.\u003c\/p\u003e \u003cp\u003e2 From Broadsheet to Broadband: The News.\u003c\/p\u003e \u003cp\u003e3 The Pitch: Advertising.\u003c\/p\u003e \u003cp\u003e4 Music in Every Room: Radio and Recorded Music.\u003c\/p\u003e \u003cp\u003e5 Watching TV.\u003c\/p\u003e \u003cp\u003e6 Movies and Film.\u003c\/p\u003e \u003cp\u003e7 Digital Spaces.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e \u003cp\u003e\"It is an introduction to media in every sense of the word, whetting the appetite to learn more and ensuring the reader will more thoughtfully navigate—not just consume—the media bombardment that is unavoidable in modern life.\" (\u003ci\u003eM\/C Reviews\u003c\/i\u003e, January 2010)\u003c\/p\u003e \u003cp\u003e\"Kolker's writing style is precise yet engaging. The breadth of knowledge he displays is impressive; even more so are the original connections Kolker makes and encourages students to explore as mediations of culture.\" (\u003ci\u003eJournalism \u0026amp; Mass Communication Educator\u003c\/i\u003e, Winter 2009)\u003c\/p\u003e \u003cb\u003eRobert Kolker\u003c\/b\u003e is Professor Emeritus at the University of Maryland, where he taught from 1971-2000. He is currently Adjunct Professor of Media Studies and American Studies at the University of Virginia.  Journalism, advertising, radio, television, film, and new media are seen as dynamic parts of our daily lives, interacting with and creating the culture we live in. \u003ci\u003eMedia Studies: An Introductory Textbook\u003c\/i\u003e, introduces students to media as they are and have been, integrating history with close textual analysis in a consise, readable style. \u003cbr\u003e \u003cp\u003e\u003ci\u003eMedia Studies\u003c\/i\u003e is a comprehensive text for introductory and advanced courses in the growing field of media studies. This new book provides a critical apparatus for \"reading\" the media students take for granted: clarifying the form and structure, history, production, reception, and the ways the media relate to one another and the audience that attends to them.\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eMedia Studies\u003c\/i\u003e examines media—from print through the digital—as the production of media makers, media consumers, and the cultural, economic, political, and ideological forces that shape and contain them. It gives students the analytic skills they need in a presentation that is readable without sacrificing complexity. Written in a clear, compelling style based upon examples and informed by critical analysis, \u003ci\u003eMedia Studies\u003c\/i\u003e will allow students to move within the media they know while increasing comprehension.\u003c\/p\u003e \u003cp\u003e\"Robert Kolker has built a deserved reputation as one of our foremost scholars of film. Now, drawing on that wealth of knowledge as well as much, much more, he has produced a textbook for the age.\"\u003cbr\u003e—\u003cb\u003eToby Miller, Chair of Media \u0026amp; Cultural Studies, University of California, Riverside\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"The book is a masterful introduction to a central topic in the humanities today. Prof. Kolker writes with clarity and an authority that is the product of his deep knowledge of the various forms that constitute our media culture today: from the printed newspaper to the web site, from film to digitized video on YouTube, from broadcast radio to the computer game. Kolker understands the history of media in the twentieth century and appreciates the heterogeneity of digital media forms in the twenty-first.\"\u003cbr\u003e—\u003cb\u003eJay Bolter, Wesley Chair in New Media, Georgia Institute of Technology\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMedia Studies\u003c\/i\u003e provides an insightful foundation and ideal starting point for understanding profound recent changes in both the consumption and production of film, television, and popular media. A valuable, much-needed introduction to multimedia and culture in the age of convergence.\"\u003cbr\u003e—\u003cb\u003eJohn T. Caldwell, Professor, Cinema and Media Studies, UCLA\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989599600869,"sku":"NP9781405155601","price":95.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405155601.jpg?v=1761784756","url":"https:\/\/k12savings.com\/products\/media-studies-isbn-9781405155601","provider":"K12savings","version":"1.0","type":"link"}