Media Relations for Nonprofits
Description
Originally published by Stevenson, Inc., this practical resource helps nonprofit leaders and professions discover new ways to forge winning relationships with media professionals, learn what other nonprofits are doing to increase news coverage and build awareness and learn new techniques and procedures to improve media relations.
Important topics covered include:
- The national news
- Interviews
- Free publicity
- Writing news releases
- Avoiding common media mistakes
- Handling negative publicity
- Responding to reporters
- Employee engagement
- Media coverage
- Online pressrooms
- Radio and TV exposure
- Strategic partnerships
- Hotsheets
- Media databases
- Special events
- Media buyers
- Media archives
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts (Pages: 4-48)
Scott C. Stevenson is the editor of Media Relations for Nonprofits: 115 Winning Ideas to Improve Your Media Relations Efforts, published by Wiley.
PUBLISHER:
Wiley
ISBN-13:
9781118693001
BINDING:
Paperback
BISAC:
BUSINESS & ECONOMICS
BOOK DIMENSIONS:
Dimensions: 215.90(W) x Dimensions: 279.40(H) x Dimensions: 2.70(D)
AUDIENCE TYPE:
General/Adult
LANGUAGE:
English