{"product_id":"media-industries-isbn-9781405163415","title":"Media Industries","description":"\u003ci\u003eMedia Industries: History, Theory and Method\u003c\/i\u003e is among the first texts to explore the evolving field of media industry studies and offer an innovative blueprint for future study and analysis.  \u003cul\u003e \u003cli\u003ecapitalizes on the current social and cultural environment of unprecedented technical change, convergence, and globalization across a range of textual, institutional and theoretical perspectives\u003c\/li\u003e \u003cli\u003ebrings together newly commissioned essays by leading scholars in film, media, communications and cultural studies\u003c\/li\u003e \u003cli\u003eincludes case studies of film, television and digital media to vividly illustrate the dynamic transformations taking place across national, regional and international contexts\u003c\/li\u003e \u003c\/ul\u003e  List of Figures vii  \u003cp\u003eAcknowledgments viii\u003c\/p\u003e \u003cp\u003eNotes on Contributors ix\u003c\/p\u003e \u003cp\u003eIntroduction: Does the World Really Need One More Field of Study? 1\u003cbr\u003e \u003ci\u003eJennifer Holt and Alisa Perren\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I: History 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEditors' Introduction\u003c\/i\u003e 19\u003c\/p\u003e \u003cp\u003e1 Nailing Mercury: The Problem of Media Industry Historiography 21\u003cbr\u003e \u003ci\u003eMichele Hilmes\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e2 Manufacturing Heritage: The Moving Image Archive and Media Industry Studies 34\u003cbr\u003e \u003ci\u003eCaroline Frick\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e3 Film Industry Studies and Hollywood History 45\u003cbr\u003e \u003ci\u003eThomas Schatz\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e4 Historicizing TV Networking: Broadcasting, Cable, and the Case of ESPN 57\u003cbr\u003e \u003ci\u003eVictoria E. Johnson\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e5 From Sponsorship to Spots: Advertising and the Development of Electronic Media 69\u003cbr\u003e \u003ci\u003eCynthia B. Meyers\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e6 New Media as Transformed Media Industry 81\u003cbr\u003e \u003ci\u003eP. David Marshall\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II: Theory 91\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEditors' Introduction\u003c\/i\u003e 93\u003c\/p\u003e \u003cp\u003e7 Media Industries, Political Economy, and Media\/Cultural Studies: An Articulation 95\u003cbr\u003e \u003ci\u003eDouglas Kellner\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e8 Thinking Globally: From Media Imperialism to Media Capital 108\u003cbr\u003e \u003ci\u003eMichael Curtin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e9 Thinking Regionally: Singular in Diversity and Diverse in Unity 120\u003cbr\u003e \u003ci\u003eCristina Venegas\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e10 Thinking Nationally: Domicile, Distinction, and Dysfunction in Global Media Exchange 132\u003cbr\u003e \u003ci\u003eNitin Govil\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e11 Convergence Culture and Media Work 144\u003cbr\u003e \u003ci\u003eMark Deuze\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III: Methodologies and Models 157\u003cbr\u003e \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEditors' Introduction\u003c\/i\u003e 159\u003c\/p\u003e \u003cp\u003e12 Media Economics and the Study of Media Industries 161\u003cbr\u003e \u003ci\u003ePhilip M. Napoli\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e13 Regulation and the Law: A Critical Cultural Citizenship Approach 171\u003cbr\u003e \u003ci\u003eJohn McMurria\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e14 Can Natural Luddites Make Things Explode or Travel Faster? The New Humanities, Cultural Policy Studies, and Creative Industries 184\u003cbr\u003e \u003ci\u003eToby Miller\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e15 Cultures of Production: Studying Industry's Deep Texts, Ref lexive Rituals, and Managed Self-Disclosures 199\u003cbr\u003e \u003ci\u003eJohn Thornton Caldwell\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e16 The Moral Economy of Web 2.0: Audience Research and Convergence Culture 213\u003cbr\u003e \u003ci\u003eJoshua Green and Henry Jenkins\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart IV: The Future: Four Visions 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eEditors' Introduction\u003c\/i\u003e 229\u003c\/p\u003e \u003cp\u003e17 From the Consciousness Industry to the Creative Industries: Consumer-Created Content, Social Network Markets, and the Growth of Knowledge 231\u003cbr\u003e \u003ci\u003eJohn Hartley\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e18 Politics, Theory, and Method in Media Industries Research 245\u003cbr\u003e \u003ci\u003eDavid Hesmondhalgh\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e19 An Industry Perspective: Calibrating the Velocity of Change 256\u003cbr\u003e \u003ci\u003eJordan Levin\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e20 Toward Synthetic Media Industry Research 264\u003cbr\u003e \u003ci\u003eHorace Newcomb\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eIndex 271\u003c\/p\u003e \u003cp\u003e\"We have Holt and Perren's superb book to help us move forward. \u003ci\u003eMedia Industries\u003c\/i\u003e will be of great interest to students and scholars considering an industrial turn in their research. The book can be successfully integrated into existing undergraduate and graduate film and television classes. It can also be taught as the centerpiece of a course we will hopefully see cropping up more and more: media industry studies.\" (\u003ci\u003eTelevision \u0026amp; New Media,\u003c\/i\u003e March 2010)\u003c\/p\u003e  \u003cb\u003eJennifer Holt\u003c\/b\u003e is Assistant Professor of film and media studies at the University of California, Santa Barbara\u003cbr\u003e \u003cp\u003e\u003cb\u003eAlisa Perren\u003c\/b\u003e is Assistant Professor in the Department of Communication at Georgia State University.\u003c\/p\u003e  \u003ci\u003eMedia Industries: History, Theory and Method\u003c\/i\u003e outlines the diverse ways that media industries have been studied in the past and offers an innovative blueprint for future research and criticism. Contextualizing the current moment of unprecedented technological change, media convergence, and globalization, the authors engage in cross-disciplinary exploration from a range of historical, critical and theoretical perspectives.  \u003cp\u003eBringing together newly commissioned essays by leading scholars in film, media, communication, sociology and cultural studies, \u003ci\u003eMedia Industries\u003c\/i\u003e constructs a unique road map for industrial analysis of film, radio, television, advertising and new media. Collectively, these 21 essays provide a crucial resource for those encountering the study of the media industries for the first time as well as for those interested in conducting cutting-edge research in this burgeoning field. Rich explanations of key terms and foundational ideas vividly illustrate the dynamic transformations taking place across varied national, regional and international contexts.\u003c\/p\u003e \u003cp\u003e\"At last! Holt and Perren bring together a first-rate list of authors to establish the place and chart the future of media industry studies. Smart, thorough, and comprehensive, this collection is a welcome resource for all who study and teach about media industries.\"\u003cbr\u003e—\u003cb\u003eAmanda D. Lotz, University of Michigan and author of \u003ci\u003eThe Television Will Be Revolutionized\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Holt and Perren's collection of original, engaging, and vital scholarship on the theory, history and 'practice' of media industries is truly illuminating and groundbreaking. No other work speaks to the study of media industries in such a thoughtful and comprehensive manner. For both scholars and 'laymen' interested in the media industries, it's a joy to read.\"\u003cbr\u003e—\u003cb\u003eJustin Wyatt, Senior Research Consultant, Hypothesis Group \u0026amp; author, \u003ci\u003eHigh Concept: Movies \u0026amp; Marketing in Hollywood\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989598585061,"sku":"NP9781405163415","price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405163415.jpg?v=1761784753","url":"https:\/\/k12savings.com\/products\/media-industries-isbn-9781405163415","provider":"K12savings","version":"1.0","type":"link"}