{"product_id":"media-economics-isbn-9780813821245","title":"Media Economics","description":"\u003cp\u003e\u003cb\u003eThe economic principles of print, film, and recording media\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMedia Economics: Understanding Markets, Industries and Concepts\u003c\/i\u003e provides a segment-by-segment breakdown of how essential economic concepts apply to the different areas of the media. Covering film, recording, and print media, this book walks you through the market and the money to show you how this massive financial flow is handled. Entertainment is big business, and money makes most of the decisions; it is managed, mismanaged, invested, lost, spent, and earned, and it is the most prominent figure is the history of the industry. This book takes you inside to show you the economics at the heart of the media.\u003c\/p\u003e Preface vii \u003cp\u003eI. Introduction\u003c\/p\u003e \u003cp\u003e1. Why Study Media Economics? 3\u003c\/p\u003e \u003cp\u003eII. Principles of Media Economics\u003c\/p\u003e \u003cp\u003e2. Economic Concepts 13\u003c\/p\u003e \u003cp\u003e3. Understanding the Market 26\u003c\/p\u003e \u003cp\u003e4. Evaluating Media Markets 42\u003c\/p\u003e \u003cp\u003eIII. The Broadcast, Cable and Satellite Television and Internet Industries\u003c\/p\u003e \u003cp\u003e5. The Radio Industry 59\u003c\/p\u003e \u003cp\u003e6. The Television Industry 72\u003c\/p\u003e \u003cp\u003e7. The Cable and Satellite Television Industries 86\u003c\/p\u003e \u003cp\u003e8. The Internet Industry 102\u003c\/p\u003e \u003cp\u003eIV. The Motion Picture and Recording Industries\u003c\/p\u003e \u003cp\u003e9. The Motion Picture Industry 119\u003c\/p\u003e \u003cp\u003e10. The Recording Industry 132\u003c\/p\u003e \u003cp\u003eV. The Print Industries\u003c\/p\u003e \u003cp\u003e11. The Newspaper Industry 147\u003c\/p\u003e \u003cp\u003e12. The Magazine Industry 161\u003c\/p\u003e \u003cp\u003e13. The Book Industry 172\u003c\/p\u003e \u003cp\u003eVI. Media Economics Research\u003c\/p\u003e \u003cp\u003e14. Issues in Media Economics Research 187\u003c\/p\u003e \u003cp\u003eVII. Supplements\u003c\/p\u003e \u003cp\u003eAppendix A Reference Sources for Media Economics Research 197\u003c\/p\u003e \u003cp\u003eAppendix B Commonly Used Financial Ratios 207\u003c\/p\u003e \u003cp\u003eGlossary of Key Terms 209\u003c\/p\u003e \u003cp\u003eIndex 217\u003c\/p\u003e Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the \u003ci\u003eJournal of Media Economics\u003c\/i\u003e.","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989598453989,"sku":"NP9780813821245","price":61.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780813821245.jpg?v=1761784752","url":"https:\/\/k12savings.com\/products\/media-economics-isbn-9780813821245","provider":"K12savings","version":"1.0","type":"link"}