Master the Media to Attract Your Ideal Clients

Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning Chapter One. Exploit Your Strenghs.

Chapter Two. Breaking Into the Media.

Chapter Three. Learn the Ropes.

Chapter Four. Be the Expert.

Chapter Five. Create the Brand.

Chapter Six. Getting the Business.

Index.

DERRICK KINNEY, a Dallas/Fort Worth–based financial planner, has been named the “most recognized” financial advisor in the Dallas/Fort Worth area, and has appeared in the media more often than any of his firm’s 10,000 advisors. Nationally, Kinney has been featured in Investment Advisor magazine and has been interviewed by Bloomberg Television, CBS Marketwatch, BusinessWeek, Investment News, Ticker, and Forbes. Locally, Kinney is seen weekly on the NBC Dallas affiliate as a financial expert and his byline financial column appears in the Fort Worth Business Press. In addition to his own successful planning practice, Kinney runs Palladium Media Consulting, which advises financial professionals across the country on how to position themselves as financial experts in their local media. Kinney is a nationally recognized speaker and regularly gives seminars to large groups of planners.

Now more than ever, prospective clients want to invest and protect their hard-earned money with financial professionals who are viewed as the respected experts in their local areas. Investors are worried about the stock market, baby-boomers are focused on retirement planning, and everyone wants to make the best decisions to maximize their wealth. How can you easily attract these ideal clients who are looking for help? By becoming a financial expert in your local media!

Whether you’re a financial advisor, stockbroker, insurance professional, or an accountant—if you’re advising clients—you couldn’t have found this book at a better time. Learning how to capitalize on the power of local media exposure is critical to achieving a breakthrough for your business. Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals will transform you into a financial expert in your local media outlets. You will learn how to leverage your media appearances through TV, radio, newspaper, and the Internet to increase your visibility, credibility, and profitability to reach your most ideal clients.

Master the Media to Attract Your Ideal Clients outlines the key steps necessary to work with the media, create powerful exposure for yourself, and attract the clients you’ve always wanted. It also offers valuable tips on becoming a household name in your community as well as how to easily and quickly research and develop relationships with local and national media. This book is packed with proven, practical strategies that can help you reach the next level of success. You’ll learn how to:

• Position yourself as the financial expert in your local area and have your ideal clients calling you
• Generate massive marketing exposure for you and your business—absolutely FREE
• Leverage the media to fill your pipeline with new insurance and investment prospects
• Capitalize on your unique strengths toenhance your quality of life—and work smarter, not harder
• Capture the attention of local media contacts so they turn to you whenever they need a financial expert
• Brand yourself as the clear choice for prospective clients

Filled with in-depth insights and hard-hitting strategies, Master the Media to Attract Your Ideal Clients is a valuable resource for all financial services professionals looking to grow their client base and increase their income. With this book as your guide, you can begin creating the kind of business you’ve always wanted.