{"product_id":"mass-communication-education-isbn-9780813802749","title":"Mass Communication Education","description":"\u003ci\u003eMass Communication Education\u003c\/i\u003e presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book \u003cbr\u003e \u003cul class=\"noindent\"\u003e \u003cli\u003epresents the design of courses and strategies employed,\u003cbr\u003e \u003c\/li\u003e \u003cli\u003ediscusses what different instructors do with the same course,\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eemphasizes new technology, and\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eincludes essays on the impact of well-known senior mentors in the field.\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find \u003ci\u003eMass Communication Education\u003c\/i\u003e to be an invaluable, state-of-the-art resource\u003c\/p\u003e  \u003ci\u003ePart I. Starting out, yesterday, today and tomorrow.\u003c\/i\u003e \u003cp\u003e1. Introduction.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Walter Ong, S.J., Frank E. X. Dance.\u003c\/p\u003e \u003cp\u003e2. Introduction to Mass Communication, Michael D. Murray.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Sam Becker, John A. Kline.\u003c\/p\u003e \u003cp\u003e3. Communication Theory, Lowndes F. Stephens.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Steve Chaffee, Lowndes F. Stephens.\u003c\/p\u003e \u003cp\u003e4. Race and Gender, Rebecca Ann Lind.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Kathleen Hall-Jamieson, Sean Aday.\u003c\/p\u003e \u003cp\u003e5. Convergence, Max Utsler.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Marshall McLuhan, Thomas McPhail.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePart II. Fundamentals\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e6. Electronic Media, Dale Cressman and Donald Godfrey.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Hanno Hardt, Bonnie Breenen.\u003c\/p\u003e \u003cp\u003e7. Advertising, Don Jung and Karie Hollerback.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Michael Schudson, Elliot King.\u003c\/p\u003e \u003cp\u003e8. Public Relations, Liese Huchinson, APR.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Sidney Kobre, Alf Pratte.\u003c\/p\u003e \u003cp\u003e9. Film, Gretchen Bisplinghoff.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Maurine Beasley, Kim Wilmot Voss.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePart III. The Practice of the Field\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e10. Writing and Reporting, Dave Bennett.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: John Merrill, Fred Blevens.\u003c\/p\u003e \u003cp\u003e11. Broadcast News Writing, William R. Davie and Philip J. Auter.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: David Sloan, Bernell E. Tripp.\u003c\/p\u003e \u003cp\u003e12. Advanced Reporting, Sonny Rhodes and David Davies.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Ed Lambeth, Walt Harrington.\u003c\/p\u003e \u003cp\u003e13. Advertising Campaigns, Yorgo Pasadeos and W. Glenn Griffin.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Clifford G. Christians, John P. Ferré.\u003c\/p\u003e \u003cp\u003e14. Television Reporting and Producing, B. William Silcock.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Louis Day, Val Limburg.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePart IV. The Applied Curriculum\u003c\/i\u003e .\u003c\/p\u003e \u003cp\u003e15. Audio Production, Robert Musburger.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Lynne Gross, Susan Plumb Salas.\u003c\/p\u003e \u003cp\u003e16. Broadcast Programming, Dom Caristi.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Joe Foley, Doug Ferguson.\u003c\/p\u003e \u003cp\u003e17. Advanced Production, Erika Engstrom and Gary Larson.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Doug Anderson, Frederic Leigh.\u003c\/p\u003e \u003cp\u003e18. Media Criticism, Michael J. Porter.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: James Carey, John J. Pauly.\u003c\/p\u003e \u003cp\u003e19. Internships, S. Scott Whitlow.\u003c\/p\u003e \u003cp\u003eRemembering a Mentor: Margaret Blanchard, David Copeland.\u003c\/p\u003e \u003cp\u003e.\u003c\/p\u003e \u003cp\u003e\u003ci\u003ePart V. Advanced Curriculum\u003c\/i\u003e 20. Media Ethics, Val Limburg.\u003c\/p\u003e \u003cp\u003e21. Mass Communication Law, Penny Summers and Roy L. Moore.\u003c\/p\u003e \u003cp\u003e22. International Media, Mary Beadle.\u003c\/p\u003e \u003cp\u003e23. Media Management, Max Grubb and Walter S. McDowell.\u003c\/p\u003e \u003cp\u003e24. Mass Communication History, Kim Wilmot Voss and Maurine Beasley\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eMichael D. Murray\u003c\/strong\u003e is the editor of \u003cem\u003eMass Communication Education\u003c\/em\u003e, published by Wiley. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eRoy L. Moore\u003c\/strong\u003e is the editor of \u003cem\u003eMass Communication Education\u003c\/em\u003e, published by Wiley.   \u003ci\u003eMass Communication Education\u003c\/i\u003e presents a definitive national overview of how mass communication and journalism are currently being taught in colleges and universities across America. Editors Murray and Moore and distinguished contributors offer comparative views on course content in various areas of mass media. This insightful book \u003cbr\u003e \u003c\/p\u003e\u003cul class=\"noindent\"\u003e \u003cli\u003epresents the design of courses and strategies employed,\u003cbr\u003e \u003c\/li\u003e \u003cli\u003ediscusses what different instructors do with the same course,\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eemphasizes new technology, and\u003cbr\u003e \u003c\/li\u003e \u003cli\u003eincludes essays on the impact of well-known senior mentors in the field.\u003cbr\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith its emphasis on Internet and web-based material, this one-of-a-kind reference highlights important inroads and directions in each specialty. Whether they are developing new courses or reviving existing programs, instructors and administrators alike will find \u003ci\u003eMass Communication Education\u003c\/i\u003e to be an invaluable, state-of-the-art resource\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989578662117,"sku":"NP9780813802749","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780813802749.jpg?v=1761784674","url":"https:\/\/k12savings.com\/products\/mass-communication-education-isbn-9780813802749","provider":"K12savings","version":"1.0","type":"link"}