{"product_id":"markets-for-managers-isbn-9781118867969","title":"Markets for Managers","description":"\u003cb\u003eAn accessible text that provides managers with a well-rounded economic awareness\u003c\/b\u003e  \u003cp\u003eSuccessful managers possess an understanding of economic and market principles as they relate to business itself. \u003ci\u003eMarkets for Managers\u003c\/i\u003e presents managerial economics in a casual, accessible format that will help management professionals take economic realities into account when running their companies or divisions. The book takes a global perspective while covering the full range of micro- and macroeconomic principles that managers around the world need to know. Complete with online resources that include further reading and a YouTube playlist, this guide puts business management practice within its economic context to produce a practical tool for managers.\u003c\/p\u003e \u003cp\u003eBy understanding market operation and what might cause market failure, management professionals can lead companies that respond to market pressures and align operating strategies with economic realities. Monetary and fiscal policies affect businesses of all sizes, and in \u003ci\u003eMarkets for Managers\u003c\/i\u003e, business leaders can learn how to read the ever-shifting fiscal landscape.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eDelivers market information tailored to managers and the managerial decision-making process\u003c\/li\u003e \u003cli\u003eComprehensively explains macro- and microeconomic ideas in language that's accessible\u003c\/li\u003e \u003cli\u003eProvides concrete suggestions for utilizing market knowledge to improve internal operations and align incentives\u003c\/li\u003e \u003cli\u003eHelps managers build a global view of business for optimal decision making\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eThe practical format of \u003ci\u003eMarkets for Managers\u003c\/i\u003e is perfect for professionals and students who want to gain an applied perspective on today's most pressing economic issues.\u003c\/p\u003e \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eIntroduction xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 1 Incentives Matter 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 Managerial Individualism 2\u003c\/p\u003e \u003cp\u003e1.2 Demand Curves 5\u003c\/p\u003e \u003cp\u003e1.3 Elasticity 12\u003c\/p\u003e \u003cp\u003eNotes 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 2 Cost and Choice 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 Opportunity Cost 20\u003c\/p\u003e \u003cp\u003e2.2 Diminishing Marginal Returns 22\u003c\/p\u003e \u003cp\u003e2.3 The Planning Horizon 26\u003c\/p\u003e \u003cp\u003e2.4 Cost vs. Waste 28\u003c\/p\u003e \u003cp\u003eNotes 29\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 3 Market Exchange 33\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 Market Equilibrium 33\u003c\/p\u003e \u003cp\u003e3.2 Comparative Statics 36\u003c\/p\u003e \u003cp\u003e3.3 Information Economics 41\u003c\/p\u003e \u003cp\u003eNotes 44\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 4 Prices and Economic Calculation 47\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 Entrepreneurship 48\u003c\/p\u003e \u003cp\u003e4.2 The Firm 52\u003c\/p\u003e \u003cp\u003e4.3 Price Discrimination 54\u003c\/p\u003e \u003cp\u003e4.4 The Knowledge Problem 58\u003c\/p\u003e \u003cp\u003e4.5 Internal Markets 60\u003c\/p\u003e \u003cp\u003eNotes 63\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 5 Competition and the Market Process 67\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Market Concentration 67\u003c\/p\u003e \u003cp\u003e5.2 Collusion 69\u003c\/p\u003e \u003cp\u003e5.3 Market Contestability 72\u003c\/p\u003e \u003cp\u003e5.4 Monopoly Power 77\u003c\/p\u003e \u003cp\u003eNotes 78\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 6 Capital Theory and Recalculation 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Microclimate 82\u003c\/p\u003e \u003cp\u003e6.2 Unemployment 84\u003c\/p\u003e \u003cp\u003e6.3 Recalculation 90\u003c\/p\u003e \u003cp\u003eNotes 93\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 7 Public Finance 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 Taxation 97\u003c\/p\u003e \u003cp\u003e7.2 Bonds 101\u003c\/p\u003e \u003cp\u003e7.3 Banking 104\u003c\/p\u003e \u003cp\u003e7.4 Saving 107\u003c\/p\u003e \u003cp\u003e7.5 Real Business Cycles 108\u003c\/p\u003e \u003cp\u003e7.6 National Income Accounting 109\u003c\/p\u003e \u003cp\u003eNotes 112\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 8 Monetary Theory 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 Inflation 118\u003c\/p\u003e \u003cp\u003e8.2 Monetary Policy 126\u003c\/p\u003e \u003cp\u003e8.3 Monetary Regimes 133\u003c\/p\u003e \u003cp\u003e8.4 Macroeconomic Fluctuations 135\u003c\/p\u003e \u003cp\u003eNotes 137\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 9 Fiscal Policy 141\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 The Great Depression 142\u003c\/p\u003e \u003cp\u003e9.2 Fiscal Stimulus 144\u003c\/p\u003e \u003cp\u003e9.3 Expansionary Fiscal Contractions 150\u003c\/p\u003e \u003cp\u003e9.4 Confidence 153\u003c\/p\u003e \u003cp\u003e9.5 Laissez-faire 155\u003c\/p\u003e \u003cp\u003e9.6 The Phillips Curve 156\u003c\/p\u003e \u003cp\u003eNotes 158\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 10 International Economics 163\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Globalisation and Trade Theory 164\u003c\/p\u003e \u003cp\u003e10.2 Balance of Payments 168\u003c\/p\u003e \u003cp\u003e10.3 Foreign Exchange Markets 170\u003c\/p\u003e \u003cp\u003e10.4 Currency Regimes 175\u003c\/p\u003e \u003cp\u003eNotes 179\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 11 Behavioural Economics 183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.1 Behavioural Anomalies 184\u003c\/p\u003e \u003cp\u003e11.2 Market Efficiency 188\u003c\/p\u003e \u003cp\u003eNotes 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER 12 Global Prosperity 199\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.1 Growth Theory 199\u003c\/p\u003e \u003cp\u003e12.2 Happiness 202\u003c\/p\u003e \u003cp\u003e12.3 Economic Freedom 206\u003c\/p\u003e \u003cp\u003e12.4 Public Choice Theory 208\u003c\/p\u003e \u003cp\u003e12.5 Transition Economics 215\u003c\/p\u003e \u003cp\u003eNotes 223\u003c\/p\u003e \u003cp\u003eBibliography 231\u003c\/p\u003e \u003cp\u003eIndex 000\u003c\/p\u003e \u003cp\u003e\u003cb\u003eANTHONY J. EVANS, P\u003csmall\u003eH\u003c\/small\u003eD,\u003c\/b\u003e is Associate Professor of Economics at ESCP Europe Business School. He has taught for ESCP Europe, Cotrugli Business School, Danube University, and Helsinki School of Economics, as well as designing and managing custom programmes. Anthony participated in the Global Colloquium for Participant-Centred Learning at Harvard Business School and was a Fulbright Scholar-in-Residence at San Jose State University. He is a member of the Institute of Economic Affairs’ Shadow Monetary Policy Committee. He received his MA and PhD in Economics from George Mason University, USA, and a BA (Hons) from the University of Liverpool, UK.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eMarkets for Managers\u003c\/i\u003e helps managers to see markets in a new light, to appreciate how they operate, and to reflect on their results. This important resource shows not only how markets operate but why they are remarkable accomplishments of human interaction. Written in a highly accessible style, \u003ci\u003eMarkets for Managers\u003c\/i\u003e incorporates a diverse and applied perspective in economics and deals in a comprehensive manner with micro- and macroeconomics from a global perspective.\u003c\/p\u003e \u003cp\u003eWritten by Prof. Anthony J. Evans, the book brings to life the major contributions in economics, and some of the most important debates surrounding the topic. This valuable resource offers an understanding of how markets work in the real world, and includes insights on how they fail. Most importantly,\u003ci\u003e Markets for Managers\u003c\/i\u003e contains information on how managers can employ markets as a management tool – both in terms of internalising the insights into their everyday routines, and in terms of adopting processes that can be applied across the organisation. Evans shows how markets generate social prosperity and how managers can use markets – and the principles on which they rest – to generate value. \u003c\/p\u003e\u003cp\u003eThe book covers the key foundations of economic analysis and shows how to apply them to specific concepts such as economic value added, price discrimination, and value- based pricing. \u003ci\u003eMarkets for Managers\u003c\/i\u003e encompasses the bigger economic picture and includes biographies of famous economists, refers to the seminal books and articles, and highlights the key moments in economic history. Evans offers examples of market failure, such as monopolies, asymmetric information and behavioural anomalies, and explains why these failures can in fact strengthen the case for markets. \u003c\/p\u003e\u003cp\u003eManagers, financial professionals, and researchers will find \u003ci\u003eMarkets for Managers\u003c\/i\u003e to be a substantial yet approachable guide that fills in some of the holes, and stretches out a broad and serious look at the discipline of economics.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989576794341,"sku":"NP9781118867969","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118867969.jpg?v=1761784667","url":"https:\/\/k12savings.com\/products\/markets-for-managers-isbn-9781118867969","provider":"K12savings","version":"1.0","type":"link"}