{"product_id":"marketing-for-the-mental-health-professional-isbn-9780470560914","title":"Marketing for the Mental Health Professional","description":"\u003cb\u003ePraise for \u003ci\u003eMarketing for the Mental Health Professional: An Innovative Guide for Practitioners\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.\"\u003cbr\u003e —\u003cb\u003eDr. Thomas Phelan, Psychologist and bestselling author of \u003ci\u003e1-2-3 Magic\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.\"\u003cbr\u003e —\u003cb\u003eMelinda Edwards, MD, Psychiatrist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA hands-on guide to building a successful mental health practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is real opportunity for growth, advancement, and overall success within the mental health profession. \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.\u003c\/p\u003e \u003cp\u003eFilled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUsing customer-based selling to create a thriving practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDeveloping effective strategies for engaging clients, building credibility, and earning loyalty\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eIdentifying true prospects that will lead to long-term success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing power, influence, and persuasion to help grow your practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreating an impression and being remembered\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing Internet technology to start a conversation and build relevance\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA practical guide for professionals looking to achieve long-term success in the field, \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that \"best in class\" organizations and sales\/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.\u003c\/p\u003e  Preface.  \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART ONE: NEW BEGINNINGS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ONE: Introduction.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBeginning the Exploration.\u003c\/p\u003e \u003cp\u003eClearing to Create Opportunity.\u003c\/p\u003e \u003cp\u003eSecrets of Success and the Sales Stigma.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWO: Marketing and the Mental Health Profession: A Powerful Combination.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDemystifying the Marketing Process.\u003c\/p\u003e \u003cp\u003eExploring the New Marketing Model.\u003c\/p\u003e \u003cp\u003eWhere Can Marketing Take You?\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER THREE: How to Sell Mental Health Services: Five Elements of Success.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA New Sales Philosophy for Mental Health Professionals.\u003c\/p\u003e \u003cp\u003eCreating a Buying Environment through Client-Based Selling.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 1: Sell the Way People Want to Buy.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 2: The Power of Presence.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 3: Give Value and Business Will Follow!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 4: Arouse “Want” and “Need” in Others.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eElement 5: Go Above and Beyond and Be Remembered!\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART TWO: THE PSYCHOLOGY OF SUCCESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FOUR: Finding Your Power: The Social Dynamics of Power, Infl uence, and Persuasion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat Does \"Power\" Mean and Why Does it Matter for Your Practice?\u003c\/p\u003e \u003cp\u003eTranslating Power into Infl uence and Success.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUsing the Power of Groups.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eOpening the Door to Bigger Opportunities.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Intrigue of the Unfinished.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eTeaser Campaigns in Mental Health.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Use of Framing in the Mental Health Profession.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eUnderstanding How People Make Purchasing Decisions.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003ePractical Techniques for Using Personal Power Effectively.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER FIVE: Finding Your Place in the Field: Effective Strategies for Building Credibility and Earning Authority.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding a Foundation for Professional Success.\u003c\/p\u003e \u003cp\u003eChange the Way You Work in the Profession.\u003c\/p\u003e \u003cp\u003eBuild Expertise by Finding Your Market Niche.\u003c\/p\u003e \u003cp\u003eTurn Your Knowledge and Expertise into Value for Clients.\u003c\/p\u003e \u003cp\u003eBecome Published: You Have Unique Opportunities!\u003c\/p\u003e \u003cp\u003eThe Art of Public Speaking.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eSlideshow Design Principles that Say “Wow”.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SIX: Understanding Buying Motives in Behavioral Health Care.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrigger Points in Mental Health.\u003c\/p\u003e \u003cp\u003eLessons in Behavioral Psychology: Accessing Trigger Points in Your Marketing Messages.\u003c\/p\u003e \u003cp\u003eProspecting: How to Sell Your Services to the Right People.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER SEVEN: Sales and Marketing for Mental Health Organizations.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBuilding Successful Partnerships.\u003c\/p\u003e \u003cp\u003eClient-Based Selling for Admissions Departments.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART THREE: THE FUTURE OF SUCCESS.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER EIGHT: Social Networking in the Mental Health Profession.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow Do I Find the Time?\u003c\/p\u003e \u003cp\u003eBlogging for the Mental Health Professional.\u003c\/p\u003e \u003cp\u003eUnderstanding RSS Feeds.\u003c\/p\u003e \u003cp\u003eOnline Newsletter Subscription Tools.\u003c\/p\u003e \u003cp\u003eTwitter and the Mental Health Profession.\u003c\/p\u003e \u003cp\u003eBusiness Networking and Online Forums.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER NINE: Selling Yourself in Today’s Job Market.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhat the Future of Job Searching Looks Like.\u003c\/p\u003e \u003cp\u003e“We Can Rebuild Him”: Launching a Transformational Campaign.\u003c\/p\u003e \u003cp\u003eGlimpsing the Future.\u003c\/p\u003e \u003cp\u003eExploring Your Interests and Developing a Career Plan.\u003c\/p\u003e \u003cp\u003eGoal Writing.\u003c\/p\u003e \u003cp\u003eSelling Yourself: Four Essential Tips To Getting Hired.\u003c\/p\u003e \u003cp\u003eNetworking Skills.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TEN: Build a Better Web site: Web Site Essentials for Mental Health Professionals.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWeb Design Questions and Answers.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER ELEVEN: Service Trends within Our Changing Industry.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Internet and the Window of Opportunity.\u003c\/p\u003e \u003cp\u003eThe Rise of Professional Coaching.\u003c\/p\u003e \u003cp\u003eOnline Psychotherapy.\u003c\/p\u003e \u003cp\u003eOnline Treatment Programs.\u003c\/p\u003e \u003cp\u003eOnline Training: A Unique Way to Promote Your Services.\u003c\/p\u003e \u003cp\u003eSummary.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eCHAPTER TWELVE: Conclusion.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAPPENDIX: Business Development Worksheets and Exercises.\u003c\/p\u003e \u003cp\u003eBIBLIOGRAPHY.\u003c\/p\u003e \u003cp\u003eReferences.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \u003cb\u003eDavid P. Diana, MA, LPC\u003c\/b\u003e, is director of sales and marketing for a large behavioral healthcare organization. He writes a popular weekly blog on sales and marketing for mental health professionals and consults with behavioral healthcare organizations throughout the United States. The author can be reached at his Web site: www.davidpdiana.com.  \u003cb\u003ePraise for \u003ci\u003eMarketing for the Mental Health Professional: An Innovative Guide for Practitioners\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.\"\u003cbr\u003e —\u003cb\u003eDr. Thomas Phelan, Psychologist and bestselling author of \u003ci\u003e1-2-3 Magic\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.\"\u003cbr\u003e —\u003cb\u003eMelinda Edwards, MD, Psychiatrist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eA hands-on guide to building a successful mental health practice\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThere is real opportunity for growth, advancement, and overall success within the mental health profession. \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice.\u003c\/p\u003e \u003cp\u003eFilled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eUsing customer-based selling to create a thriving practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDeveloping effective strategies for engaging clients, building credibility, and earning loyalty\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eIdentifying true prospects that will lead to long-term success\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing power, influence, and persuasion to help grow your practice\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreating an impression and being remembered\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eUsing Internet technology to start a conversation and build relevance\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA practical guide for professionals looking to achieve long-term success in the field, \u003ci\u003eMarketing for the Mental Health Professional\u003c\/i\u003e proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that \"best in class\" organizations and sales\/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989575450853,"sku":"NP9780470560914","price":36.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470560914.jpg?v=1761784660","url":"https:\/\/k12savings.com\/products\/marketing-for-the-mental-health-professional-isbn-9780470560914","provider":"K12savings","version":"1.0","type":"link"}