{"product_id":"marketing-for-dummies-isbn-9781119894872","title":"Marketing For Dummies","description":"\u003cp\u003e\u003cb\u003ePump up your business with the latest, greatest marketing techniques\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis updated edition of \u003ci\u003eMarketing for Dummies\u003c\/i\u003e will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn the marketing and sales strategies that work in any economy\u003c\/li\u003e \u003cli\u003eDiscover how to engage customers with trust and enthusiasm\u003c\/li\u003e \u003cli\u003eUnderstand post-pandemic changes in consumer attitudes\u003c\/li\u003e \u003cli\u003eDiscover new tools and technologies for finding customers and inspiring loyalty\u003c\/li\u003e \u003cli\u003eAdapt your brand, pricing, and sales approach to make your business more valuable\u003c\/li\u003e \u003cli\u003eAvoid common marketing mistakes and learn how to measure the impact of your efforts\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e \u003cp\u003eIn a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling \u003ci\u003eMarketing For Dummies \u003c\/i\u003ecovers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.\u003c\/p\u003e \u003cp\u003eFor small to mid-size business owners and marketing professionals, \u003ci\u003eMarketing For Dummies\u003c\/i\u003e lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: Marketing in a Thriving Consumer Culture 5\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 1: Understanding Consumer Values and Mind-sets 7\u003c\/p\u003e \u003cp\u003eChapter 2: Triggering the Psychology of Choice for Lifetime Value 21\u003c\/p\u003e \u003cp\u003eChapter 3: Engaging Experiences and Journeys That Drive Sales and Loyalty 43\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Building a Strategy for LTV and ROI 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 4: Laying a Foundation for Growth 61\u003c\/p\u003e \u003cp\u003eChapter 5: Researching Your Customers, Competitors, and Industry 77\u003c\/p\u003e \u003cp\u003eChapter 6: Creating a Winning Marketing Plan 99\u003c\/p\u003e \u003cp\u003eChapter 7: Content Marketing and Marketing Content 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Executing Across Channels 151\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 8: Creative That Engages the Mind 153\u003c\/p\u003e \u003cp\u003eChapter 9: Optimizing Digital and Social Tools and Tactics 175\u003c\/p\u003e \u003cp\u003eChapter 10: Embracing the New Age of Advertising 201\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Powerful Ways to Build Sales through Email, Websites, and SEO 227\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 11: Building Individual Value with Mass Personalization 229\u003c\/p\u003e \u003cp\u003eChapter 12: Building an Engaging and Winning Website 253\u003c\/p\u003e \u003cp\u003eChapter 13: Succeeding with Affordable SEO Strategies and Tactics 279\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: Setting Your Brand Up for Sustainable Sales 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 14: Leveraging Networks and Events 299\u003c\/p\u003e \u003cp\u003eChapter 15: Tuning In to the Right Sales Channel 315\u003c\/p\u003e \u003cp\u003eChapter 16: Prospecting and Selling for ROI 335\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 6: The Part of Tens 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eChapter 17: Ten Common Marketing Mistakes (And How to Avoid Them) 359\u003c\/p\u003e \u003cp\u003eChapter 18: Ten Ways to Measure Results (Beyond ROI) 363\u003c\/p\u003e \u003cp\u003eIndex 367\u003c\/p\u003e  \u003cp\u003e \u003cb\u003eJeanette Maw McMurtry\u003c\/b\u003e is a psychology-based marketing expert providing strategy and execution for brands in all industries. She is a Chief Marketing Officer, speaker, and instructor on all aspects of successful marketing. Her blog, jeanettemcmurtry.com, shares insights and tactics for engaging B2B and B2C purchasers’ unconscious minds and tapping into the psychology of choice. She is the author of the previous edition of \u003ci\u003eMarketing For Dummies\u003c\/i\u003e.    \u003c\/p\u003e\u003cp\u003e \u003cb\u003eAll you need to know for successful and profitable marketing\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e If you read one marketing book this year, this is it! From SEO to Lifetime Value, \u003ci\u003eMarketing For Dummies \u003c\/i\u003edigs deep into concepts that matter for small and medium-sized businesses, and gives you powerful tips for implementing them easily and affordably. Boost web traffic, customer engagement, online sales, and lead generation using the best messaging and latest technology and tactics for Google, social media, email, retargeting, content, pricing, distribution, and more. This in-depth guide helps you understand consumer behavior and tap into the psychology of choice for long-term sales and growth. \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConsumer behavior and psychology\u003c\/li\u003e \u003cli\u003eLifetime value and ROI\u003c\/li\u003e \u003cli\u003eCustomer experience and loyalty\u003c\/li\u003e \u003cli\u003eSocial, mobile, and digital marketing\u003c\/li\u003e \u003cli\u003eConsumer, market, and competitor research tactics\u003c\/li\u003e \u003cli\u003ePersonalization and SEO \u003c\/li\u003e\n\u003cli\u003eBranding, sales, and customer service\u003c\/li\u003e \u003cli\u003eCommon mistakes to avoid\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989575123173,"sku":"NP9781119894872","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119894872.jpg?v=1761784661","url":"https:\/\/k12savings.com\/products\/marketing-for-dummies-isbn-9781119894872","provider":"K12savings","version":"1.0","type":"link"}