{"product_id":"marketing-artificial-intelligence-isbn-9781637740798","title":"Marketing Artificial Intelligence","description":"\u003cb\u003eArtificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.\u003c\/b\u003e\u003cbr\u003e \u003cbr\u003e\u003cb\u003eThe truth is, AI possesses the power to change everything.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhile AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.\u003cbr\u003e\u003cbr\u003eMarketing AI Institute’s Founder \u0026amp; CEO, Paul Roetzer, and Chief Content Officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage. \u003cbr\u003e\u003cbr\u003e\u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity. \u003cbr\u003e\u003cbr\u003eAs the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.\u003cbr\u003e\u003cbr\u003eSo, come along on a journey of exploration and enlightenment. \u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.“For any marketer exploring the power of data and AI to create better outcomes for their customers and their business, \u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e is an essential primer. This book lucidly explores a multitude of relevant use cases with examples, vendors to watch, and questions to reflect on.”\u003cbr\u003e —\u003cb\u003eSheldon Monteiro, Chief Product Officer, Publicis Sapient\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “\u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e is a must-read book to understand how AI is evolving and transforming the discipline of marketing. It’s what you need to know to stay ahead of the curve and deliver experiences that engage and wow consumers.”\u003cbr\u003e —\u003cb\u003eChristi Olson, Head of Paid Search, Microsoft\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “Today, no business can succeed without a digital presence, and in the very near future no brand will succeed without AI. Roetzer and Kaput have done a masterful job with this book by giving you the roadmap of AI’s impacts and how you can leverage them for a more successful future.” \u003cbr\u003e —\u003cb\u003eMathew Sweezey, Best Selling Author of \u003ci\u003eThe Context Marketing Revolution\u003c\/i\u003e (HBR) and Cofounder Salesforce Web3 Studio\u003c\/b\u003e \u003cbr\u003e  \u003cbr\u003e “A masterful handbook for marketers looking to understand what AI\/ML can actually do, how to get started, and who can help. \u003ci\u003eMarketing Artificial Intelligence\u003c\/i\u003e is a smart, sensible, and comprehensive survey of the landscape, full of inspiring examples and practical advice.”\u003cbr\u003e —\u003cb\u003eJim Lecinski, Clinical Associate Professor of Marketing, Northwestern’s Kellogg School of Management and Coauthor of \u003ci\u003eThe AI Marketing Canvas\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “With AI’s ability to gain insight into your target audience, it is simple to understand why Paul and Mike wrote this valuable book to educate business leaders.” \u003cbr\u003e —\u003cb\u003eJeanne Hopkins, Chief Revenue Officer, OneScreen.ai and Former VP of Marketing, HubSpot\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “A vital roadmap to plan and deploy AI in marketing, regardless of industry or company size . . . This book is a lifeline for CMOs who think the next five years will look anything like the last five years.”\u003cbr\u003e —\u003cb\u003eJohn Dougherty, Chief Marketing Officer, Brighton Jones\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e “If you want your agency to thrive, continue to be in demand, and be profitable . . . you can’t really afford not to read this book. It’s written by marketers for marketers. And it is your future.”\u003cbr\u003e —\u003cb\u003eDrew McLellan, CEO, Agency Management Institute\u003c\/b\u003e\u003cb\u003ePaul Roetzer\u003c\/b\u003e is founder and CEO of PR 20\/20 and Marketing Artificial Intelligence Institute; author of \u003ci\u003eThe Marketing Performance Blueprint\u003c\/i\u003e (Wiley, 2014) and \u003ci\u003eThe Marketing Agency Blueprint\u003c\/i\u003e (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and AI Academy for Marketers. His first book, \u003ci\u003eThe Marketing Agency Blueprint\u003c\/i\u003e, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms. As a speaker, Roetzer is focused on making AI approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.","brand":"Matt Holt","offers":[{"title":"Default Title","offer_id":46301170467045,"sku":"NP9781637740798","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781637740798.jpg?v=1742923272","url":"https:\/\/k12savings.com\/products\/marketing-artificial-intelligence-isbn-9781637740798","provider":"K12savings","version":"1.0","type":"link"}