{"product_id":"marketing-and-sustainability-isbn-9781394273768","title":"Marketing and Sustainability","description":"\u003cp\u003e\u003cb\u003eIn-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing and Sustainability\u003c\/i\u003e equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. \u003c\/p\u003e\u003cp\u003eThis book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. \u003c\/p\u003e\u003cp\u003eThe book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q\u0026amp;A’s. Videos introducing each chapter’s content are also available via YouTube. \u003c\/p\u003e\u003cp\u003eWritten by a team of highly qualified academics, \u003ci\u003eMarketing and Sustainability \u003c\/i\u003eincludes information on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFactors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaigns\u003c\/li\u003e\n\u003cli\u003eStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy models\u003c\/li\u003e\n\u003cli\u003eSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and branding\u003c\/li\u003e\n\u003cli\u003eGreenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing and Sustainability\u003c\/i\u003e is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices. \u003c\/p\u003e\u003cp\u003eForeword by O. C. Ferrell ix\u003c\/p\u003e \u003cp\u003ePreface xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 Marketing and Sustainability: An Overview 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 2\u003c\/p\u003e \u003cp\u003eSustainability Integrated in Everyday Practices 4\u003c\/p\u003e \u003cp\u003eHow Does Sustainability Relate to Marketing? 6\u003c\/p\u003e \u003cp\u003eThe Triple Bottom Line 14\u003c\/p\u003e \u003cp\u003eFit for 55 – Tricky Balancing in Many Dimensions 16\u003c\/p\u003e \u003cp\u003eA Soft and Hard Interpretation of Sustainability 18\u003c\/p\u003e \u003cp\u003eReferences 19\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 Factors Influencing Consumers and Their Sustainability Choices 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 24\u003c\/p\u003e \u003cp\u003eGeneral Factors Influencing Consumption 24\u003c\/p\u003e \u003cp\u003eThe Purchase Decision Process 30\u003c\/p\u003e \u003cp\u003eHow to Influence Consumers to Behave More Sustainably 35\u003c\/p\u003e \u003cp\u003eThe SHIFT Framework 38\u003c\/p\u003e \u003cp\u003eReferences 49\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 Is There Such a Thing as Sustainable Consumers? 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 52\u003c\/p\u003e \u003cp\u003eDefinition of Sustainable Consumption and the “Sustainable Consumer” 53\u003c\/p\u003e \u003cp\u003eThree Types of Sustainable Consumption 56\u003c\/p\u003e \u003cp\u003eOverlaps and Goal Conflicts Between Sustainability Dimensions 62\u003c\/p\u003e \u003cp\u003eSustainable Customer Segmentation 64\u003c\/p\u003e \u003cp\u003eHow Can We Start Becoming More Sustainable? 66\u003c\/p\u003e \u003cp\u003eThe Attitude-Behavior Gap, or Green Gap 67\u003c\/p\u003e \u003cp\u003eReferences 70\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 Sustainable Marketing Practices 75\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 76\u003c\/p\u003e \u003cp\u003eSustainable New Product Development 77\u003c\/p\u003e \u003cp\u003eDefensive, Reactive, and Proactive Approaches to Sustainability 79\u003c\/p\u003e \u003cp\u003eThe Circular Economy 84\u003c\/p\u003e \u003cp\u003e4Rs (or Even 9Rs) to Reach Sustainability 86\u003c\/p\u003e \u003cp\u003eScope 1, 2, and 3 Emissions 90\u003c\/p\u003e \u003cp\u003eLife-Cycle Analysis 90\u003c\/p\u003e \u003cp\u003eGetting Companies to Walk the Talk 93\u003c\/p\u003e \u003cp\u003eReferences 96\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 Sustainability by Service Provision 99\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 100\u003c\/p\u003e \u003cp\u003eThe Development of Service Marketing and Service Research 100\u003c\/p\u003e \u003cp\u003eFrom Ownership to Access 102\u003c\/p\u003e \u003cp\u003eSustainable Services 107\u003c\/p\u003e \u003cp\u003eServices in the Sharing Economy 110\u003c\/p\u003e \u003cp\u003eCritics of the Sharing Economy 114\u003c\/p\u003e \u003cp\u003eEnvironmental Effects of the Sharing Economy 118\u003c\/p\u003e \u003cp\u003eShared Mobility Services 120\u003c\/p\u003e \u003cp\u003eReferences 123\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 How to Communicate Sustainability Initiatives 127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 128\u003c\/p\u003e \u003cp\u003eFoundations of Communication are the Same 128\u003c\/p\u003e \u003cp\u003eSustainability Communication 130\u003c\/p\u003e \u003cp\u003eThe Importance of Sustainability in Marketing Communications 133\u003c\/p\u003e \u003cp\u003eSustainability Claims Differentiate Marketing Communications 136\u003c\/p\u003e \u003cp\u003eSustainabilization as Marketing Opportunity 139\u003c\/p\u003e \u003cp\u003eBeware of Greenwashing 141\u003c\/p\u003e \u003cp\u003eThe Grassroots Revolution 148\u003c\/p\u003e \u003cp\u003eReferences 151\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 Sustainability and Branding 155\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 156\u003c\/p\u003e \u003cp\u003eAre Consumers Ready for Sustainable Brands? 158\u003c\/p\u003e \u003cp\u003eBuilding a Sustainable Brand 159\u003c\/p\u003e \u003cp\u003eBrands’ Role in Sustainability Efforts 163\u003c\/p\u003e \u003cp\u003eThe Branded Society 164\u003c\/p\u003e \u003cp\u003eStorytelling 167\u003c\/p\u003e \u003cp\u003eSustainable Brand Personality 172\u003c\/p\u003e \u003cp\u003eDeceptive Branding Practices 173\u003c\/p\u003e \u003cp\u003eSustainable Brands don’t Engage in Planned Obsolescence 180\u003c\/p\u003e \u003cp\u003eReferences 181\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 Sustainable and Circular Business Models 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 186\u003c\/p\u003e \u003cp\u003eThe Role of Business Models in Sustainable Development 187\u003c\/p\u003e \u003cp\u003eSustainable Business Models 189\u003c\/p\u003e \u003cp\u003eSustainable Business Model Innovations 192\u003c\/p\u003e \u003cp\u003eCircular Business Models (CBMs) 193\u003c\/p\u003e \u003cp\u003eProduct-Service Systems (PSSs) 197\u003c\/p\u003e \u003cp\u003eSocial Enterprises 200\u003c\/p\u003e \u003cp\u003ePeer-to-Peer Platform Business Models 201\u003c\/p\u003e \u003cp\u003eMobility-as-a-Service (MaaS) Business Models 203\u003c\/p\u003e \u003cp\u003eReferences 205\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9 Sustainable Value Chains and Marketing Channels 211\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 212\u003c\/p\u003e \u003cp\u003eSustainable Value Chains 213\u003c\/p\u003e \u003cp\u003eGreenwashing in Supply Chains 218\u003c\/p\u003e \u003cp\u003eChallenges in Supply Chain Transparency 219\u003c\/p\u003e \u003cp\u003eChild Labor in Supply Chains 223\u003c\/p\u003e \u003cp\u003eChallenges in Achieving Sustainability in Marketing Channels 224\u003c\/p\u003e \u003cp\u003eAttempts to Make Marketing Channels Sustainable: Greenwashing or Real Change? 226\u003c\/p\u003e \u003cp\u003eBest Practices in Sustainable Marketing Channels 228\u003c\/p\u003e \u003cp\u003eSocial Sustainability in Marketing Channels 229\u003c\/p\u003e \u003cp\u003eReferences 230\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10 Prices of Sustainable Products and Pricing Strategies 235\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction 236\u003c\/p\u003e \u003cp\u003eThree Cs of Pricing 236\u003c\/p\u003e \u003cp\u003ePricing and Sustainability Interplay 239\u003c\/p\u003e \u003cp\u003eSustainability Comes at a Price – Who’s Paying? 240\u003c\/p\u003e \u003cp\u003eThe Price of Sustainable Products 240\u003c\/p\u003e \u003cp\u003eCertifications, Labels, and Country of Origin 248\u003c\/p\u003e \u003cp\u003eSmarter Pricing 250\u003c\/p\u003e \u003cp\u003eReferences 253\u003c\/p\u003e \u003cp\u003eAuthor Acknowledgments 259\u003c\/p\u003e \u003cp\u003eAbout the Authors 261\u003c\/p\u003e \u003cp\u003eIndex 263\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePia A. Albinsson\u003c\/b\u003e is Professor of Marketing in the Walker College of Business at Appalachian State University, USA. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eHugo Guyader\u003c\/b\u003e is Associate Professor of Marketing at Linköping University, Sweden. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eMikael Ottosson\u003c\/b\u003e is Senior Associate Professor of Marketing at Linköping University, Sweden. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eAnders Parment\u003c\/b\u003e is Research Fellow of Marketing at Stockholm Business School in Sweden and teaches regularly at Linköping University, Sweden and University of Innsbruck, Austria.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eIn-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003eMarketing and Sustainability\u003c\/i\u003e equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. \u003c\/p\u003e\u003cp\u003eThis book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. \u003c\/p\u003e\u003cp\u003eThe book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q\u0026amp;A’s. Videos introducing each chapter’s content are also available via YouTube. \u003c\/p\u003e\u003cp\u003eWritten by a team of highly qualified academics, \u003ci\u003eMarketing and Sustainability \u003c\/i\u003eincludes information on: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFactors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaigns\u003c\/li\u003e\n\u003cli\u003eStrategies to be heard in a crowded, branded world, and sustainability business models including product-service systems, social enterprises, and sharing and circular economy models\u003c\/li\u003e\n\u003cli\u003eSustainable marketing strategies including chapters on sustainable marketing channels, sustainable pricing, sustainability oriented marketing communication and branding\u003c\/li\u003e\n\u003cli\u003eGreenwashing, the process of conveying a false impression or misleading information about how a company’s products are environmentally sound, and why it’s bound to backfire\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eMarketing and Sustainability\u003c\/i\u003e is an essential reference for undergraduate, graduate, and post-graduate students as well as managers in companies, the public sector, and civil society—all of whom are under increasing pressure to deal with marketing and sustainability for strategic purposes as well as in everyday practices.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989574992101,"sku":"NP9781394273768","price":49.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781394273768.jpg?v=1761784659","url":"https:\/\/k12savings.com\/products\/marketing-and-sustainability-isbn-9781394273768","provider":"K12savings","version":"1.0","type":"link"}