{"product_id":"marketing-and-client-relations-for-interior-designers-isbn-9780470260487","title":"Marketing and Client Relations for Interior Designers","description":"Discover the latest insights in marketing and client relations\u003cbr\u003e \u003cbr\u003e for interior designers\u003cbr\u003e \u003cbr\u003e To be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.\u003cbr\u003e \u003cbr\u003e This step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.\u003cbr\u003e \u003cbr\u003e With insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Design specialized promotional resources, market research, and personal interactions\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Establish a company profile that attracts clients\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Find clients who are most likely to want your services\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Budget marketing efforts accurately to avoid unnecessary expenses\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Handle complaints diplomatically and with minimum problems\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Build a better relationship with clients\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Create proper contracts and letters of agreement\u003cbr\u003e *\u003cbr\u003e \u003cbr\u003e Set prices that are appropriate for your services\u003cbr\u003e \u003cbr\u003e Brimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships. \u003cp\u003ePreface ix\u003c\/p\u003e \u003cp\u003eAcknowledgments xi\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 1 Effective Marketing Strategies 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1 Positioning Your Firm 3\u003c\/p\u003e \u003cp\u003e2 The Marketing Plan 13\u003c\/p\u003e \u003cp\u003e3 Objectives 19\u003c\/p\u003e \u003cp\u003e4 Company Profile\/Internal 23\u003c\/p\u003e \u003cp\u003e5 The Marketplace 41\u003c\/p\u003e \u003cp\u003e6 Current Issues Influencing Our Market 53\u003c\/p\u003e \u003cp\u003e7 Market Research 61\u003c\/p\u003e \u003cp\u003e8 Targeting the Right Clients 67\u003c\/p\u003e \u003cp\u003e9 Partnering with Technology 73\u003c\/p\u003e \u003cp\u003e10 Techniques That Develop and Nurture Relationships 81\u003c\/p\u003e \u003cp\u003e11 Who Will Lead? 103\u003c\/p\u003e \u003cp\u003e12 Preparing Marketing Materials 107\u003c\/p\u003e \u003cp\u003e13 Becoming a Major Force in Interior Design 117\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePART 2 Selling as Communication 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14 An Introduction to Selling 123\u003c\/p\u003e \u003cp\u003e15 The Client Comes First 131\u003c\/p\u003e \u003cp\u003e16 Rapport 137\u003c\/p\u003e \u003cp\u003e17 Organization 143\u003c\/p\u003e \u003cp\u003e18 The Art of the Interview 151\u003c\/p\u003e \u003cp\u003e19 Your Brand 159\u003c\/p\u003e \u003cp\u003e20 Preselling 175\u003c\/p\u003e \u003cp\u003e21 The Presentation 183\u003c\/p\u003e \u003cp\u003e22 Qualifying the Client 191\u003c\/p\u003e \u003cp\u003e23 Defining a Project 207\u003c\/p\u003e \u003cp\u003e24 Customer Service 215\u003c\/p\u003e \u003cp\u003e25 How to Handle Complaints 221\u003c\/p\u003e \u003cp\u003e26 Contracts and Letters of Agreement 225\u003c\/p\u003e \u003cp\u003e27 Charging for Your Services 231\u003c\/p\u003e \u003cp\u003e28 The Installation 249\u003c\/p\u003e \u003cp\u003e29 Learning 257\u003c\/p\u003e \u003cp\u003eSuggested Reading List 261\u003c\/p\u003e \u003cp\u003eIndex 263\u003c\/p\u003e  \u003cp\u003eMary V. Knackstedt, FASID, FIIDA, is president and founder of Knackstedt, Inc., of Harrisburg, Pennsylvania, and New York. She is an interior designer, furnituredesigner, consultant, and lecturer, and has taught interior design business practices at Harvard's Graduate School of Design for more than ten years. Knackstedt heads the Designers' Business Forum, a program dedicated to raising the level of interior design firms.\u003c\/p\u003e \u003cp\u003eALSO BY Mary V. Knackstedt, Published by Wiley:\u003c\/p\u003e \u003cp\u003eThe Interior Design Business Handbook: A Complete Guide to Profitability, Fourth Edition\u003c\/p\u003e  \u003cp\u003eDiscover the latest insights in marketing and client relations\u003c\/p\u003e \u003cp\u003efor interior designers\u003c\/p\u003e \u003cp\u003eTo be a successful interior designer, it's essential to market yourself and your firm effectively. A must-read for interior designers establishing a client base, as well as for seasoned interior designers aiming to grow their businesses, Marketing and Client Relations for Interior Designers offers valuable tips on enhancing client relations and building lasting relationships for a growing practice.\u003c\/p\u003e \u003cp\u003eThis step-by-step manual helps you design the marketing program that best fits your unique practice and provides helpful business forms to help keep you on target, including staff questionnaires, planning guides, and design services outlines.\u003c\/p\u003e \u003cp\u003eWith insight, simplicity, and uncommon sense, industry expert and authorMary Knackstedt guides design professionals through all aspects of promoting a design business, including how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eDesign specialized promotional resources, market research, and personal interactions\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eEstablish a company profile that attracts clients\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eFind clients who are most likely to want your services\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBudget marketing efforts accurately to avoid unnecessary expenses\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eHandle complaints diplomatically and with minimum problems\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eBuild a better relationship with clients\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eCreate proper contracts and letters of agreement\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSet prices that are appropriate for your services\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBrimming with examples and proven strategies from successful, highly profitable firms that make it easy to apply the book's marketing techniques to your own business, Marketing and Client Relations for Interior Designers is your design firm's guide for business development, successfully marketing its services and maintaining long-term customer relationships.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989574861029,"sku":"NP9780470260487","price":83.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470260487.jpg?v=1761784659","url":"https:\/\/k12savings.com\/products\/marketing-and-client-relations-for-interior-designers-isbn-9780470260487","provider":"K12savings","version":"1.0","type":"link"}