{"product_id":"managing-innovation-isbn-9781119713302","title":"Managing Innovation","description":"\u003cp\u003eNow in its seventh edition,\u003ci\u003e Managing Innovation: Integrating Technological, Market and Organizational Change \u003c\/i\u003eenables graduate and undergraduate students to develop the unique skill set and the foundational knowledge required to successfully manage innovation, technology, and new product development. This bestselling text has been fully updated with new data, new methods, and new concepts while still retaining its holistic approach the subject. The text provides an integrated, evidence-based methodology to innovation management that is supported by the latest academic research and the authors’ extensive experience in real-world management practice.\u003c\/p\u003e \u003cp\u003eStudents are provided with an impressive range of learning tools—including numerous case studies, illustrative examples, discussions questions, and key information boxes—to help them explore the innovation process and its relation to the markets, technology, and the organization. “Research Notes\" examine the latest evidence and topics in the field, while \"Views from the Front Line\" offer insights from practicing innovation managers and connect the covered material to actual experiences and challenges. Throughout the text, students are encouraged to apply their knowledge and critical thinking skills to business model innovation, creativity, entrepreneurship, service innovation, and many more current and emerging approaches and practices.\u003c\/p\u003e \u003cp\u003eAbout the Authors v\u003c\/p\u003e \u003cp\u003ePreface to the Seventh Edition vi\u003c\/p\u003e \u003cp\u003eHow to Use This Book: Key Features viii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Innovation – What It Is and Why It Matters 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e1.1 The Importance of Innovation 2\u003c\/p\u003e \u003cp\u003e1.2 Innovation Is Not Just High Technology 4\u003c\/p\u003e \u003cp\u003e1.3 It’s Not Just Products . . . 7\u003c\/p\u003e \u003cp\u003e1.4 Innovation and Entrepreneurship 9\u003c\/p\u003e \u003cp\u003e1.5 Strategic Advantage Through Innovation 10\u003c\/p\u003e \u003cp\u003e1.6 Old Question, New Context 15\u003c\/p\u003e \u003cp\u003e1.7 The Globalization of Innovation 16\u003c\/p\u003e \u003cp\u003e1.8 So, What Is Innovation? 19\u003c\/p\u003e \u003cp\u003e1.9 A Process View of Innovation 22\u003c\/p\u003e \u003cp\u003e1.10 The Scope for Innovation 24\u003c\/p\u003e \u003cp\u003eFour Dimensions of Innovation Space 24\u003c\/p\u003e \u003cp\u003eMapping Innovation Space 28\u003c\/p\u003e \u003cp\u003e1.11 Key Aspects of Innovation 29\u003c\/p\u003e \u003cp\u003eIncremental Innovation – Doing What We Do but Better 30\u003c\/p\u003e \u003cp\u003eComponent\/Architecture Innovation and the Importance of Knowledge 31\u003c\/p\u003e \u003cp\u003ePlatform Innovation 33\u003c\/p\u003e \u003cp\u003eThe Innovation Life Cycle – Different Emphasis Over Time 34\u003c\/p\u003e \u003cp\u003eDiscontinuous Innovation – What Happens When the Game Changes? 37\u003c\/p\u003e \u003cp\u003e1.12 Innovation Management 42\u003c\/p\u003e \u003cp\u003eSummary 44\u003c\/p\u003e \u003cp\u003eFurther Reading 45\u003c\/p\u003e \u003cp\u003eOther Resources 47\u003c\/p\u003e \u003cp\u003eReferences 48\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Digital Is Different? 50\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e2.1 What Is Digital Innovation? 51\u003c\/p\u003e \u003cp\u003e2.2 Is It New? 54\u003c\/p\u003e \u003cp\u003e2.3 Is It Revolutionary? 55\u003c\/p\u003e \u003cp\u003e2.4 What Does It Mean for Innovation? 56\u003c\/p\u003e \u003cp\u003e2.5 What Does It Mean for Innovation Management? 59\u003c\/p\u003e \u003cp\u003eThe New Digital Toolkit 60\u003c\/p\u003e \u003cp\u003eNew Ways of Thinking About Innovation Management 64\u003c\/p\u003e \u003cp\u003eSummary 67\u003c\/p\u003e \u003cp\u003eFurther Reading 67\u003c\/p\u003e \u003cp\u003eOther Resources 68\u003c\/p\u003e \u003cp\u003eReferences 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Innovation as a Core Business Process 70\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e3.1 The Innovation Journey 70\u003c\/p\u003e \u003cp\u003e3.2 Different Circumstances Similar Management Challenges 72\u003c\/p\u003e \u003cp\u003e3.3 Variations on a Theme 73\u003c\/p\u003e \u003cp\u003eServices and Innovation 73\u003c\/p\u003e \u003cp\u003eService Innovation Emphasizes the Demand Side 77\u003c\/p\u003e \u003cp\u003eThe Extended Enterprise 79\u003c\/p\u003e \u003cp\u003eInnovation in the Non-commercial Arena 79\u003c\/p\u003e \u003cp\u003eNot-for-Profit Innovation 80\u003c\/p\u003e \u003cp\u003eSocial Entrepreneurship 82\u003c\/p\u003e \u003cp\u003e3.4 Cross Sector Differences 84\u003c\/p\u003e \u003cp\u003eOrganizational Size 84\u003c\/p\u003e \u003cp\u003eProject-based Organizations 85\u003c\/p\u003e \u003cp\u003ePlatform Innovation 85\u003c\/p\u003e \u003cp\u003eEcosystems 86\u003c\/p\u003e \u003cp\u003eThe Influence of Geography 86\u003c\/p\u003e \u003cp\u003eRegulatory Context 87\u003c\/p\u003e \u003cp\u003eIndustry Life Cycle 87\u003c\/p\u003e \u003cp\u003e3.5 Do Better\/Do Different 88\u003c\/p\u003e \u003cp\u003e3.6 A Contingency\u003c\/p\u003e \u003cp\u003eModel of the Innovation Process 90\u003c\/p\u003e \u003cp\u003e3.7 Evolving Models of the Process 90\u003c\/p\u003e \u003cp\u003e3.8 Can We Manage Innovation? 93\u003c\/p\u003e \u003cp\u003e3.9 Building and Developing Routines across the Core Process 95\u003c\/p\u003e \u003cp\u003eNavigating the Negative Side of Routines 95\u003c\/p\u003e \u003cp\u003e3.10 Learning to Manage Innovation 96\u003c\/p\u003e \u003cp\u003eIdentifying Simple Archetypes 97\u003c\/p\u003e \u003cp\u003eMeasuring Innovation Success 98\u003c\/p\u003e \u003cp\u003eWhat Do We Know About Successful Innovation Management? 99\u003c\/p\u003e \u003cp\u003eSuccess Routines in Innovation Management 101\u003c\/p\u003e \u003cp\u003eKey Contextual Influences 107\u003c\/p\u003e \u003cp\u003e3.11 Beyond the Steady State 108\u003c\/p\u003e \u003cp\u003eSummary 108\u003c\/p\u003e \u003cp\u003eFurther Reading 109\u003c\/p\u003e \u003cp\u003eOther Resources 109\u003c\/p\u003e \u003cp\u003eReferences 110\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Developing an Innovation Strategy 115\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e4.1 ‘Rationalist’ or ‘Incrementalist’ Strategies for Innovation? 116\u003c\/p\u003e \u003cp\u003eRationalist Strategy 117\u003c\/p\u003e \u003cp\u003eIncrementalist Strategy 120\u003c\/p\u003e \u003cp\u003eImplications for Management 121\u003c\/p\u003e \u003cp\u003e4.2 Innovation ‘Leadership’ versus ‘Followership’ 123\u003c\/p\u003e \u003cp\u003e4.3 The Dynamic Capabilities of Firms 126\u003c\/p\u003e \u003cp\u003eInstitutions: Finance, Management and Corporate Governance 126\u003c\/p\u003e \u003cp\u003eLearning and Imitating 128\u003c\/p\u003e \u003cp\u003e4.4 Appropriating the Benefits from Innovation 130\u003c\/p\u003e \u003cp\u003e4.5 Exploiting Technological Trajectories 136\u003c\/p\u003e \u003cp\u003e4.6 Developing Firm-specific Competencies 139\u003c\/p\u003e \u003cp\u003eHamel and Prahalad on Competencies 139\u003c\/p\u003e \u003cp\u003eAssessment of the Core Competencies Approach 141\u003c\/p\u003e \u003cp\u003eDeveloping and Sustaining Competencies 144\u003c\/p\u003e \u003cp\u003e4.7 Globalization of Innovation 149\u003c\/p\u003e \u003cp\u003e4.8 Enabling Strategy Making 154\u003c\/p\u003e \u003cp\u003eRoutines to Help Strategic Analysis 154\u003c\/p\u003e \u003cp\u003ePortfolio Management Approaches 155\u003c\/p\u003e \u003cp\u003eSummary 157\u003c\/p\u003e \u003cp\u003eFurther Reading 158\u003c\/p\u003e \u003cp\u003eOther Resources 158\u003c\/p\u003e \u003cp\u003eReferences 159\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Building the Innovative Organization 164\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e5.1 Shared Vision, Leadership and the Will to Innovate 166\u003c\/p\u003e \u003cp\u003e5.2 Appropriate Organizational Structure 172\u003c\/p\u003e \u003cp\u003e5.3 Key Individuals 176\u003c\/p\u003e \u003cp\u003e5.4 High Involvement in Innovation 179\u003c\/p\u003e \u003cp\u003e5.5 A Roadmap for the Journey 183\u003c\/p\u003e \u003cp\u003e5.6 Effective Team Working 186\u003c\/p\u003e \u003cp\u003e5.7 Creative Climate 192\u003c\/p\u003e \u003cp\u003e5.8 Boundary-Spanning 204\u003c\/p\u003e \u003cp\u003eContents xiii\u003c\/p\u003e \u003cp\u003eSummary 207\u003c\/p\u003e \u003cp\u003eFurther Reading 207\u003c\/p\u003e \u003cp\u003eOther Resources 208\u003c\/p\u003e \u003cp\u003eReferences 209\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Sources of Innovation 214\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e6.1 Where Do Innovations Come From? 215\u003c\/p\u003e \u003cp\u003e6.2 Knowledge Push 216\u003c\/p\u003e \u003cp\u003e6.3 Need Pull 218\u003c\/p\u003e \u003cp\u003e6.4 Making Processes Better 220\u003c\/p\u003e \u003cp\u003e6.5 Crisis-driven Innovation 222\u003c\/p\u003e \u003cp\u003e6.6 Whose Needs? The Challenge of Underserved Markets 223\u003c\/p\u003e \u003cp\u003e6.7 Emerging Markets 227\u003c\/p\u003e \u003cp\u003e6.8 Toward Mass Customization 229\u003c\/p\u003e \u003cp\u003e6.9 Users as Innovators 232\u003c\/p\u003e \u003cp\u003e6.10 Using the Crowd 235\u003c\/p\u003e \u003cp\u003e6.11 Extreme Users 237\u003c\/p\u003e \u003cp\u003e6.12 Prototyping 238\u003c\/p\u003e \u003cp\u003e6.13 Watching Others – and Learning from Them 239\u003c\/p\u003e \u003cp\u003e6.14 Recombinant Innovation 240\u003c\/p\u003e \u003cp\u003e6.15 Design-led Innovation 241\u003c\/p\u003e \u003cp\u003e6.16 Regulation 243\u003c\/p\u003e \u003cp\u003e6.17 Futures and Forecasting 243\u003c\/p\u003e \u003cp\u003e6.18 Accidents 244\u003c\/p\u003e \u003cp\u003eSummary 245\u003c\/p\u003e \u003cp\u003eFurther Reading 246\u003c\/p\u003e \u003cp\u003eOther Resources 247\u003c\/p\u003e \u003cp\u003eReferences 248\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Search Strategies for Innovation 251\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e7.1 The Innovation Opportunity 252\u003c\/p\u003e \u003cp\u003ePush or Pull Innovation? 252\u003c\/p\u003e \u003cp\u003eIncremental or Radical Innovation? 253\u003c\/p\u003e \u003cp\u003eExploit or Explore? 254\u003c\/p\u003e \u003cp\u003e7.2 When to Search 254\u003c\/p\u003e \u003cp\u003e7.3 Who Is Involved in Search? 255\u003c\/p\u003e \u003cp\u003e7.4 Where to Search – The Innovation Treasure Hunt 257\u003c\/p\u003e \u003cp\u003eAmbidexterity in Search 258\u003c\/p\u003e \u003cp\u003eFraming Innovation Search Space 258\u003c\/p\u003e \u003cp\u003e7.5 A Map of Innovation Search Space 260\u003c\/p\u003e \u003cp\u003eZone 1 261\u003c\/p\u003e \u003cp\u003eZone 2 261\u003c\/p\u003e \u003cp\u003eZone 3 262\u003c\/p\u003e \u003cp\u003eZone 4 262\u003c\/p\u003e \u003cp\u003e7.6 How to Search 263\u003c\/p\u003e \u003cp\u003e7.7 Absorptive Capacity 266\u003c\/p\u003e \u003cp\u003e7.8 Tools and Mechanisms to Enable Search 268\u003c\/p\u003e \u003cp\u003eManaging Internal Knowledge Connections 268\u003c\/p\u003e \u003cp\u003eExtending External Connections 270\u003c\/p\u003e \u003cp\u003eSummary 272\u003c\/p\u003e \u003cp\u003eFurther Reading 272\u003c\/p\u003e \u003cp\u003eOther Resources 273\u003c\/p\u003e \u003cp\u003eReferences 274\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Innovation Networks 277\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e8.1 The ‘Spaghetti’ Model of Innovation 279\u003c\/p\u003e \u003cp\u003e8.2 Innovation Networks 281\u003c\/p\u003e \u003cp\u003eWhy Networks? 282\u003c\/p\u003e \u003cp\u003eEmergent Properties in Networks 284\u003c\/p\u003e \u003cp\u003eLearning Networks 284\u003c\/p\u003e \u003cp\u003eBreakthrough Technology Collaborations 286\u003c\/p\u003e \u003cp\u003eRegional Networks and Collective Efficiency 286\u003c\/p\u003e \u003cp\u003eMobilizing Networking 287\u003c\/p\u003e \u003cp\u003e8.3 Networks at the Start-up 288\u003c\/p\u003e \u003cp\u003e8.4 Networks on the Inside . . . 290\u003c\/p\u003e \u003cp\u003e8.5 Networks on the Outside 291\u003c\/p\u003e \u003cp\u003e8.6 Networks into the Unknown 296\u003c\/p\u003e \u003cp\u003e8.7 Managing Innovation Networks 298\u003c\/p\u003e \u003cp\u003eConfiguring Innovation Networks 298\u003c\/p\u003e \u003cp\u003eFacing the Challenges of Innovation Networks 299\u003c\/p\u003e \u003cp\u003eSummary 300\u003c\/p\u003e \u003cp\u003eFurther Reading 301\u003c\/p\u003e \u003cp\u003eOther Resources 301\u003c\/p\u003e \u003cp\u003eReferences 302\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Dealing with Uncertainty 304\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e9.1 Meeting the Challenge of Uncertainty 305\u003c\/p\u003e \u003cp\u003e9.2 The Funnel of Uncertainty 306\u003c\/p\u003e \u003cp\u003e9.3 Planning Under Uncertainty 307\u003c\/p\u003e \u003cp\u003e9.4 Forecasting Innovation 311\u003c\/p\u003e \u003cp\u003eCustomer or Market Surveys 313\u003c\/p\u003e \u003cp\u003eInternal Analysis, for Example, Brainstorming 314\u003c\/p\u003e \u003cp\u003eExternal Assessment, for Example, Delphi 314\u003c\/p\u003e \u003cp\u003eScenario Development 315\u003c\/p\u003e \u003cp\u003e9.5 Estimating the Demand for Innovations 316\u003c\/p\u003e \u003cp\u003e9.6 Assessing Risk, Recognizing Uncertainty 318\u003c\/p\u003e \u003cp\u003eRisk as Probability 319\u003c\/p\u003e \u003cp\u003ePerceptions of Risk 321\u003c\/p\u003e \u003cp\u003e9.7 Assessing Opportunities for Innovation 325\u003c\/p\u003e \u003cp\u003eFinancial Assessment of Projects 325\u003c\/p\u003e \u003cp\u003eHow to Evaluate Learning? 326\u003c\/p\u003e \u003cp\u003eHow Practicing Managers Cope 334\u003c\/p\u003e \u003cp\u003e9.8 Decision Making at the Edge 336\u003c\/p\u003e \u003cp\u003eSelection and Reframing 336\u003c\/p\u003e \u003cp\u003e9.9 Mapping the Selection Space 339\u003c\/p\u003e \u003cp\u003eSummary 345\u003c\/p\u003e \u003cp\u003eFurther Reading 345\u003c\/p\u003e \u003cp\u003eOther Resources 345\u003c\/p\u003e \u003cp\u003eReferences 346\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Creating New Products and Services 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e10.1 Processes for New Product Development 350\u003c\/p\u003e \u003cp\u003eConcept Generation 353\u003c\/p\u003e \u003cp\u003eProject Selection 353\u003c\/p\u003e \u003cp\u003eProduct Development 354\u003c\/p\u003e \u003cp\u003eProduct Commercialization and Review 355\u003c\/p\u003e \u003cp\u003eLean and Agile Product Development 355\u003c\/p\u003e \u003cp\u003eLean Start-up 356\u003c\/p\u003e \u003cp\u003e10.2 Factors Influencing Product Success or Failure 358\u003c\/p\u003e \u003cp\u003eCommitment of Senior Management 362\u003c\/p\u003e \u003cp\u003eClear and Stable Vision 362\u003c\/p\u003e \u003cp\u003eImprovisation 363\u003c\/p\u003e \u003cp\u003eInformation Exchange 363\u003c\/p\u003e \u003cp\u003eCollaboration under Pressure 364\u003c\/p\u003e \u003cp\u003e10.3 Influence of Technology and Markets on Commercialization 364\u003c\/p\u003e \u003cp\u003e10.4 Differentiating Products 368\u003c\/p\u003e \u003cp\u003e10.5 Building Architectural Products 371\u003c\/p\u003e \u003cp\u003eSegmenting Consumer Markets 372\u003c\/p\u003e \u003cp\u003eSegmenting Business Markets 373\u003c\/p\u003e \u003cp\u003e10.6 Commercializing Technological Products 378\u003c\/p\u003e \u003cp\u003e10.7 Implementing Complex Products 381\u003c\/p\u003e \u003cp\u003eThe Nature of Complex Products 382\u003c\/p\u003e \u003cp\u003eLinks Between Developers and Users 382\u003c\/p\u003e \u003cp\u003eAdoption of Complex Products 384\u003c\/p\u003e \u003cp\u003e10.8 Service Innovation 385\u003c\/p\u003e \u003cp\u003e10.9 Diffusion of Innovations 391\u003c\/p\u003e \u003cp\u003eProcesses of Diffusion 391\u003c\/p\u003e \u003cp\u003eFactors Influencing Adoption 393\u003c\/p\u003e \u003cp\u003eCharacteristics of an Innovation 394\u003c\/p\u003e \u003cp\u003eSummary 399\u003c\/p\u003e \u003cp\u003eFurther Reading 399\u003c\/p\u003e \u003cp\u003eOther Resources 400\u003c\/p\u003e \u003cp\u003eReferences 401\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Exploiting Open Innovation and Collaboration 405\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e11.1 Joint Ventures and Alliances 406\u003c\/p\u003e \u003cp\u003eWhy Collaborate? 406\u003c\/p\u003e \u003cp\u003e11.2 Forms of Collaboration 410\u003c\/p\u003e \u003cp\u003e11.3 Patterns of Collaboration 413\u003c\/p\u003e \u003cp\u003e11.4 Influence of Technology and Organization 415\u003c\/p\u003e \u003cp\u003eCompetitive Significance 416\u003c\/p\u003e \u003cp\u003eComplexity of the Technology 417\u003c\/p\u003e \u003cp\u003eCodifiability of the Technology 418\u003c\/p\u003e \u003cp\u003eCredibility Potential 418\u003c\/p\u003e \u003cp\u003eCorporate Strategy 419\u003c\/p\u003e \u003cp\u003eFirm Competencies 419\u003c\/p\u003e \u003cp\u003eCompany Culture 419\u003c\/p\u003e \u003cp\u003eManagement Comfort 420\u003c\/p\u003e \u003cp\u003eManaging Alliances for Learning 420\u003c\/p\u003e \u003cp\u003e11.5 Collaborating with Suppliers to Innovate 427\u003c\/p\u003e \u003cp\u003e11.6 User-led Innovation 431\u003c\/p\u003e \u003cp\u003e11.7 Extreme Users 434\u003c\/p\u003e \u003cp\u003eCo-development 435\u003c\/p\u003e \u003cp\u003eDemocratic Innovation and Crowdsourcing 436\u003c\/p\u003e \u003cp\u003e11.8 Benefits and Limits of Open Innovation 438\u003c\/p\u003e \u003cp\u003eSummary 441\u003c\/p\u003e \u003cp\u003eFurther Reading 442\u003c\/p\u003e \u003cp\u003eOther Resources 442\u003c\/p\u003e \u003cp\u003eReferences 443\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 Promoting Entrepreneurship and New Ventures 448\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e12.1 Ventures, Defined 449\u003c\/p\u003e \u003cp\u003eProfile of a Venture Champion 450\u003c\/p\u003e \u003cp\u003eVenture Business Plan 453\u003c\/p\u003e \u003cp\u003eFunding 453\u003c\/p\u003e \u003cp\u003eCrowd-funding 456\u003c\/p\u003e \u003cp\u003eCorporate Venture Funding 456\u003c\/p\u003e \u003cp\u003eVenture Capital 458\u003c\/p\u003e \u003cp\u003e12.2 Internal Corporate Venturing 460\u003c\/p\u003e \u003cp\u003eTo Grow the Business 463\u003c\/p\u003e \u003cp\u003eTo Exploit Underutilized Resources in New Ways 463\u003c\/p\u003e \u003cp\u003eTo Introduce Pressure on Internal Suppliers 463\u003c\/p\u003e \u003cp\u003eTo Divest Noncore Activities 463\u003c\/p\u003e \u003cp\u003eTo Satisfy Managers’ Ambitions 464\u003c\/p\u003e \u003cp\u003eTo Spread the Risk and Cost of Product Development 464\u003c\/p\u003e \u003cp\u003eTo Combat Cyclical Demands of Mainstream Activities 464\u003c\/p\u003e \u003cp\u003eTo Learn About the Process of Venturing 464\u003c\/p\u003e \u003cp\u003eTo Diversify the Business 465\u003c\/p\u003e \u003cp\u003eTo Develop New Competencies 465\u003c\/p\u003e \u003cp\u003e12.3 Managing Corporate Ventures 467\u003c\/p\u003e \u003cp\u003e12.4 Assessing New Ventures 470\u003c\/p\u003e \u003cp\u003eStructures for Corporate Ventures 472\u003c\/p\u003e \u003cp\u003eDirect Integration 474\u003c\/p\u003e \u003cp\u003eIntegrated Business Teams 474\u003c\/p\u003e \u003cp\u003eNew Ventures Department 474\u003c\/p\u003e \u003cp\u003eNew Venture Division 474\u003c\/p\u003e \u003cp\u003eSpecial Business Units 475\u003c\/p\u003e \u003cp\u003eIndependent Business Units 475\u003c\/p\u003e \u003cp\u003eNurtured Divestment 476\u003c\/p\u003e \u003cp\u003eComplete Spin-off 476\u003c\/p\u003e \u003cp\u003eLearning Through Internal Ventures 477\u003c\/p\u003e \u003cp\u003e12.5 Spin-outs and New Ventures 479\u003c\/p\u003e \u003cp\u003e12.6 University Incubators 482\u003c\/p\u003e \u003cp\u003e12.7 Growth and Performance of Innovative Small Firms 489\u003c\/p\u003e \u003cp\u003eSummary 499\u003c\/p\u003e \u003cp\u003eFurther Reading 499\u003c\/p\u003e \u003cp\u003eOther Resources 500\u003c\/p\u003e \u003cp\u003eReferences 501\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Capturing the Business Value of Innovation 505\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e13.1 Creating Value through Innovation 506\u003c\/p\u003e \u003cp\u003e13.2 Innovation and Firm Performance 510\u003c\/p\u003e \u003cp\u003e13.3 Exploiting Knowledge and Intellectual Property 514\u003c\/p\u003e \u003cp\u003eGenerating and Acquiring Knowledge 514\u003c\/p\u003e \u003cp\u003eIdentifying and Codifying Knowledge 515\u003c\/p\u003e \u003cp\u003eStoring and Retrieving Knowledge 518\u003c\/p\u003e \u003cp\u003e13.4 Sharing and Distributing Knowledge 520\u003c\/p\u003e \u003cp\u003eConverting Knowledge into Innovation 522\u003c\/p\u003e \u003cp\u003e13.5 Exploiting Intellectual Property 525\u003c\/p\u003e \u003cp\u003ePatents 525\u003c\/p\u003e \u003cp\u003eCopyright 529\u003c\/p\u003e \u003cp\u003eDesign Rights 529\u003c\/p\u003e \u003cp\u003eLicensing IPR 529\u003c\/p\u003e \u003cp\u003e13.6 Business Models and Value Capture 532\u003c\/p\u003e \u003cp\u003eSummary 540\u003c\/p\u003e \u003cp\u003eFurther Reading 540\u003c\/p\u003e \u003cp\u003eOther Resources 541\u003c\/p\u003e \u003cp\u003eReferences 542\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Creating Social Value 545\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e14.1 Innovation and Social Change 546\u003c\/p\u003e \u003cp\u003e14.2 The Social Innovation Process 548\u003c\/p\u003e \u003cp\u003eSocial Innovation as a Learning Laboratory 552\u003c\/p\u003e \u003cp\u003ePublic Sector Innovation 552\u003c\/p\u003e \u003cp\u003eSupporting and Enabling Social Innovation 552\u003c\/p\u003e \u003cp\u003eChallenges in Social Innovation 553\u003c\/p\u003e \u003cp\u003e14.3 Inclusive Innovation 554\u003c\/p\u003e \u003cp\u003e14.4 Humanitarian Innovation 556\u003c\/p\u003e \u003cp\u003e14.5 The Challenge of Sustainability-led Innovation 557\u003c\/p\u003e \u003cp\u003e14.6 A Framework Model for Sustainability-led Innovation 559\u003c\/p\u003e \u003cp\u003e14.7 Responsible Innovation 567\u003c\/p\u003e \u003cp\u003eSummary 568\u003c\/p\u003e \u003cp\u003eFurther Reading 569\u003c\/p\u003e \u003cp\u003eOther Resources 569\u003c\/p\u003e \u003cp\u003eReferences 570\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 Capturing Learning from Innovation 571\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e15.1 What We Have Learned About Managing Innovation 572\u003c\/p\u003e \u003cp\u003e15.2 How to Build Dynamic Capability 573\u003c\/p\u003e \u003cp\u003e15.3 How to Manage Innovation 575\u003c\/p\u003e \u003cp\u003e15.4 The Importance of Failure 576\u003c\/p\u003e \u003cp\u003e15.5 Tools to Help Capture Learning 577\u003c\/p\u003e \u003cp\u003ePostproject Reviews (PPRs) 577\u003c\/p\u003e \u003cp\u003eProceduralizing Learning 578\u003c\/p\u003e \u003cp\u003eAgile Innovation Methods 578\u003c\/p\u003e \u003cp\u003eBenchmarking 579\u003c\/p\u003e \u003cp\u003eCapability Maturity Models 579\u003c\/p\u003e \u003cp\u003e15.6 Innovation Auditing 580\u003c\/p\u003e \u003cp\u003e15.7 Measuring Innovation Performance 581\u003c\/p\u003e \u003cp\u003e15.8 Measuring Innovation Management Capability 581\u003c\/p\u003e \u003cp\u003e15.9 Reflection Questions for Innovation Auditing 583\u003c\/p\u003e \u003cp\u003eSearch 583\u003c\/p\u003e \u003cp\u003eSelect 584\u003c\/p\u003e \u003cp\u003eImplement 584\u003c\/p\u003e \u003cp\u003eProactive Links 586\u003c\/p\u003e \u003cp\u003eLearning 587\u003c\/p\u003e \u003cp\u003e15.10 Developing Innovation Capability 588\u003c\/p\u003e \u003cp\u003e15.11 Final Thoughts 590\u003c\/p\u003e \u003cp\u003eSummary 591\u003c\/p\u003e \u003cp\u003eFurther Reading 591\u003c\/p\u003e \u003cp\u003eOther Resources 591\u003c\/p\u003e \u003cp\u003eReferences 592\u003c\/p\u003e \u003cp\u003eIndex I-1\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default 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