{"product_id":"managing-corporate-social-responsibility-isbn-9781444336450","title":"Managing Corporate Social Responsibility","description":"\u003ci\u003eManaging Corporate Social Responsibility\u003c\/i\u003e offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.\u003cbr\u003e \u003cbr\u003e   \u003cul\u003e \u003cli\u003eChapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives\u003c\/li\u003e \u003cli\u003eEmphasizes stakeholder engagement as a foundation throughout the CSR Process Model\u003c\/li\u003e \u003cli\u003eDiscusses ways to maximize the use of social media and traditional media throughout the process\u003c\/li\u003e \u003cli\u003eOffers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA.\u003c\/li\u003e \u003cli\u003eDraws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Conceptualizing Corporate Social Responsibility \u003c\/b\u003e\u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBox 1.1: The Sullivan Principles 2\u003c\/p\u003e \u003cp\u003eCorporate Social Responsibility: Seeking Parameters 5\u003c\/p\u003e \u003cp\u003eDefining CSR 6\u003c\/p\u003e \u003cp\u003eBox 1.2: Definition of CSR 8\u003c\/p\u003e \u003cp\u003eBenefits and Costs of CSR 9\u003c\/p\u003e \u003cp\u003eTwo Sides of CSR Cost-Benefit Analysis 9\u003c\/p\u003e \u003cp\u003eCSR Costs for Corporations 10\u003c\/p\u003e \u003cp\u003eCSR Costs for Society 12\u003c\/p\u003e \u003cp\u003eCSR Benefits for Corporations 13\u003c\/p\u003e \u003cp\u003eCSR Benefits for Society 14\u003c\/p\u003e \u003cp\u003eWinning and Sustaining Support for CSR 14\u003c\/p\u003e \u003cp\u003eOther Conceptual Questions about CSR 16\u003c\/p\u003e \u003cp\u003eCSR: Modern or Historic? 16\u003c\/p\u003e \u003cp\u003eBox 1.3: Forest Stewardship Council (FSC) Standards 19\u003c\/p\u003e \u003cp\u003eForms of CSR 20\u003c\/p\u003e \u003cp\u003eWhere Is CSR’s Home? 22\u003c\/p\u003e \u003cp\u003eShould CSR Standards Be Localized or Globalized? 24\u003c\/p\u003e \u003cp\u003eConclusion 27\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Strategic CSR \u003c\/b\u003e\u003cb\u003e29\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCharacteristics of the Corporation 31\u003c\/p\u003e \u003cp\u003eStakeholder Expectations and the Importance of Organizational Identification 32\u003c\/p\u003e \u003cp\u003eReputational Benefits of CSR 35\u003c\/p\u003e \u003cp\u003ePerceived Motives for CSR Initiatives 38\u003c\/p\u003e \u003cp\u003eGeneral Strategic Guidance: Approaching the CSR Process as Change Management 44\u003c\/p\u003e \u003cp\u003eEveryone Loves a Good Story 45\u003c\/p\u003e \u003cp\u003eThe CSR Process Model: A Brief Preview 47\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 CSR Scanning and Monitoring \u003c\/b\u003e\u003cb\u003e51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIssues Management 53\u003c\/p\u003e \u003cp\u003eScanning and CSR 54\u003c\/p\u003e \u003cp\u003ePrioritizing CSR Concerns 54\u003c\/p\u003e \u003cp\u003eMonitoring and CSR 57\u003c\/p\u003e \u003cp\u003eScanning and Monitoring in Concert 58\u003c\/p\u003e \u003cp\u003eStakeholder Engagement’s Role in Scanning and Monitoring 58\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 60\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Formative Research \u003c\/b\u003e\u003cb\u003e63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eResearching Stakeholder Expectations for CSR 67\u003c\/p\u003e \u003cp\u003eBox 4.1: MyStarbucksidea CSR Suggestions 68\u003c\/p\u003e \u003cp\u003eThe Expectation Gap Approach 69\u003c\/p\u003e \u003cp\u003eBox 4.2: IKEA Child Labour Code of Conduct 71\u003c\/p\u003e \u003cp\u003eOrigins of Expectation Gaps 73\u003c\/p\u003e \u003cp\u003eBox 4.3: Pinkwashing Detection 75\u003c\/p\u003e \u003cp\u003eRelevance of Operant Conditioning Theory to Stakeholder Challenges 77\u003c\/p\u003e \u003cp\u003eThe Alignment Approach 80\u003c\/p\u003e \u003cp\u003eThe Counterbalance: Corporate Concerns 85\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 85\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Create the CSR Initiative \u003c\/b\u003e\u003cb\u003e89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSelecting the CSR Initiatives: Appreciating the Contestable Nature of CSR 90\u003c\/p\u003e \u003cp\u003eDiffering CSR Expectations among Stakeholders 90\u003c\/p\u003e \u003cp\u003eStakeholder Salience 91\u003c\/p\u003e \u003cp\u003eBox 5.1: Stakeholder Salience 92\u003c\/p\u003e \u003cp\u003eWhat Constitutes CSR? 92\u003c\/p\u003e \u003cp\u003eStakeholder Participation in Decision Making 94\u003c\/p\u003e \u003cp\u003eOrganizational Justice in the Engagement Process 96\u003c\/p\u003e \u003cp\u003eThe “Right Amount” of CSR 98\u003c\/p\u003e \u003cp\u003eWhen Employees Challenge CSR: Considering Internal Stakeholders 99\u003c\/p\u003e \u003cp\u003ePreparing for Negative Stakeholder Reactions: Message Mapping 101\u003c\/p\u003e \u003cp\u003eDeveloping CSR Objectives 101\u003c\/p\u003e \u003cp\u003eBox 5.2: Message-Mapping Template 102\u003c\/p\u003e \u003cp\u003eProcess versus Outcome Objectives 103\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Communicate the CSR Initiative \u003c\/b\u003e\u003cb\u003e109\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCSR Promotional Communication Dilemma 110\u003c\/p\u003e \u003cp\u003eBox 6.1: Overview of Corporate-Activist Partnerships 116\u003c\/p\u003e \u003cp\u003eCommunication Channels for CSR Messaging 116\u003c\/p\u003e \u003cp\u003eOverview of Communication Channels for CSR 117\u003c\/p\u003e \u003cp\u003eBox 6.2: Social Media Overview 118\u003c\/p\u003e \u003cp\u003eEmployees as a Communication Channel 122\u003c\/p\u003e \u003cp\u003eExternal Stakeholders as a Communication Channel 123\u003c\/p\u003e \u003cp\u003eStrategic Application of Social Media to CSR Communication 124\u003c\/p\u003e \u003cp\u003eThe Overall CSR Promotional Communication Strategy 128\u003c\/p\u003e \u003cp\u003eAnnual Reports and CSR Communication 128\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 133\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Evaluation and Feedback \u003c\/b\u003e\u003cb\u003e137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEvaluation 138\u003c\/p\u003e \u003cp\u003eAssurance and CSR Evaluation 141\u003c\/p\u003e \u003cp\u003eStakeholder Engagement in the Evaluation Process 142\u003c\/p\u003e \u003cp\u003eBox 7.1: Musgrave Group Assurance Statement 2006 143\u003c\/p\u003e \u003cp\u003eBox 7.2: Basic ROI Formula 145\u003c\/p\u003e \u003cp\u003eConsidering Return on Investment 145\u003c\/p\u003e \u003cp\u003eFeedback 146\u003c\/p\u003e \u003cp\u003eFeedback from Stakeholders on the CSR Process 147\u003c\/p\u003e \u003cp\u003eThe Communication Audit 148\u003c\/p\u003e \u003cp\u003eConclusion and Critical Questions 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 CSR Issues \u003c\/b\u003e\u003cb\u003e153\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOverarching Concerns for CSR Initiatives 154\u003c\/p\u003e \u003cp\u003eResponsibility for CSR Initiatives 155\u003c\/p\u003e \u003cp\u003eLimitations from Industry, Culture, and Law 157\u003c\/p\u003e \u003cp\u003eIndustry Standards 157\u003c\/p\u003e \u003cp\u003eThe Culture and Socioeconomic Context 158\u003c\/p\u003e \u003cp\u003eBox 8.1: Culture and Activism 160\u003c\/p\u003e \u003cp\u003eThe Legal Context 161\u003c\/p\u003e \u003cp\u003eBeyond Limitations 161\u003c\/p\u003e \u003cp\u003eParting Thoughts 162\u003c\/p\u003e \u003cp\u003eReferences 165\u003c\/p\u003e \u003cp\u003eIndex 177 \u003c\/p\u003e \u003cp\u003e\u003cb\u003eW. TIMOTHY COOMBS \u003c\/b\u003eis a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. He is author of the award-winning \u003ci\u003eOngoing Crisis Communication\u003c\/i\u003e (1999), \u003ci\u003eToday’s Public Relations\u003c\/i\u003e (with Robert Heath, 2006), and \u003ci\u003eCode Red in the Boardroom: Crisis Management as Organizational DNA\u003c\/i\u003e (2006). \u003c\/p\u003e \u003cp\u003e\u003cb\u003eSHERRY J. HOLLADAY \u003c\/b\u003eis a Professor in the Nicholson School of Communication at the University of Central Florida in Orlando. Her work has been widely published in several journals.  \u003c\/p\u003e\u003cp\u003eTogether, W. Timothy Coombs and Sherry J. Holladay are authors of the award-winning books \u003ci\u003eIt’;s Not Just PR: Public Relations in Society\u003c\/i\u003e (Wiley-Blackwell, 2007) and \u003ci\u003ePR Strategy and Application: Managing Influence \u003c\/i\u003e(Wiley-Blackwell, 2010), and co-editors of \u003ci\u003eThe Handbook of Crisis Communication\u003c\/i\u003e (Wiley-Blackwell, 2010).   \u003c\/p\u003e\u003cp\u003e\u003cb\u003e“This will become a seminal text that can be used at both undergraduate and graduate levels. It is well written, incorporates US and European theoretical perspectives on CSR practice, and is placed squarely in the domain of strategic communication.”\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eDerina R. Holtzhausen, Oklahoma State University \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e“CSR has become the new mantra of the corporate world. With a strategic and process-oriented approach to CSR, this important book provides new research-based insights into the concept, philosophy, and practice of CSR.”\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e Winni Johansen, Aarhus University \u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eCorporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centered approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives.  \u003c\/p\u003e\u003cp\u003eTopics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization’s missions and its capabilities; communicating to promote CSR efforts; collaborating with third-party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization’s CSR record.    “This will become a seminal text that can be used at both undergraduate and graduate levels. It is well-written, incorporates U.S. and European theoretical perspectives on CSR practice, and places it squarely in the domain of strategic communication.”\u003cbr\u003e - \u003ci\u003eDerina R. Holtzhausen, Oklahoma State University\u003c\/i\u003e\u003cbr\u003e \u003cbr\u003e   \u003c\/p\u003e\u003cp\u003e“CSR has become the new mantra of the corporate world. With a strategic and process oriented approach to CSR, this important book provides new research-based insights into the concept, philosophy, and practice of CSR.”\u003cbr\u003e - \u003ci\u003eWinni Johansen, Aarhus University\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e“Without a sound CSR commitment by management, efforts to communicate CSR are at best facile and at worst manipulative and deceptive. CSR theory reasons that the organization must first be “good” if it is to communicate in ways that can advantage its brand equity and protect it against unwarranted attacks. Coombs and Holladay wisely understand this battlefield and build on it to advance the understanding of what can and must be said to feature businesses’ CSR achievements.”\u003cbr\u003e - \u003ci\u003eBob Heath, University of Houston\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989563949285,"sku":"NP9781444336450","price":47.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781444336450.jpg?v=1761784613","url":"https:\/\/k12savings.com\/products\/managing-corporate-social-responsibility-isbn-9781444336450","provider":"K12savings","version":"1.0","type":"link"}