Managing by Storying Around

Managing by Storying Around means telling stories to communicate the important points that advice, demands, and rah-rah can't convey. Here Armstrong offers his best stories for readers to tell in their own companies, and explains how to write and tell your own stories.David Armstrong (1957–2010) was chief operating officer and president of Armstrong Global Holdings, a multinational manufacturer. He was a highly sought-after speaker on management and business ethics, and is the author of Managing by Storying Around: A New Method of Leadership and How to Turn Your Company’s Parables into Profit.