{"product_id":"making-sense-of-media-isbn-9781405120173","title":"Making Sense of Media","description":"\u003ci\u003eMaking Sense of Media\u003c\/i\u003e is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those interested in gaining a solid understanding of the media and how they work, it is an indispensable book. \u003cbr\u003e \u003cul\u003e \u003cli\u003eOffers a lively, accessible, and concise textbook to help readers understand mass media and their texts\u003c\/li\u003e \u003cli\u003eCovers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, and Stuart Hall\u003c\/li\u003e \u003cli\u003eExplores the ideas found in nineteen significant books that will provide useful insights and concepts for anyone interested in the study of the media\u003c\/li\u003e \u003cli\u003eFeatures chapter-by-chapter short articles by the author, that address an idea or theory in the particular book being discussed\u003c\/li\u003e \u003cli\u003eIncludes charts, boxes features, exercises, and illustrations to round out analyses and engage the beginning student\u003c\/li\u003e \u003c\/ul\u003e  Acknowledgments. \u003cp\u003e\u003cb\u003eIntroduction: The Media in Our Lives:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1. Saussure, \u003ci\u003eCourse in General Linguistics\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: King Andrew the First.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2. Roland Barthes, \u003ci\u003eMythologies\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: A Semiotic Analysis of a Sea Shell.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3. George Lakoff and Mark Johnson, \u003ci\u003eMetaphors We Live By\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Love is a Game.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4. Aristotle, \u003ci\u003ePoetics\u003c\/i\u003e:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIn Practice: Theories on Comedy.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5. Tzvetan Todorov, \u003ci\u003eIntroduction to Poetics\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: What Happens in \u003ci\u003eHamlet\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6. Vladimir Propp, \u003ci\u003eMorphology of the Folktale\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Understanding Genres.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7. Janice Radway, \u003ci\u003eReading the Romance\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Write Your Own Romance Novel.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8. Janet Murray, \u003ci\u003eHamlet on the Holodeck\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Hypotheses on \u003ci\u003ePac-Man\u003c\/i\u003e and Video Games.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9. Mikhail Bakhtin, \u003ci\u003eThe Dialogic Imagination\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Parody and Laughter.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10. Yuri Lotman, \u003ci\u003eSemiotics of Cinema\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: The “1984” Macintosh Commercial.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11. Sergei Eisenstein, \u003ci\u003eFilm Form\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: \u003ci\u003eRashomontage.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12. Raymond Williams, \u003ci\u003eMarxism and Literature\u003c\/i\u003e:\u003c\/b\u003e.\u003c\/p\u003e \u003cp\u003eIn Practice: \u003ci\u003eThe Prisoner\u003c\/i\u003e and “The General”.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13. Henri Lefebvre, \u003ci\u003eEveryday Life in the Modern World\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Cells and Terror.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14. De Certeau, \u003ci\u003eThe Practice of Everyday Life\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Resistance Through Ridicule.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15. Marshall McLuhan, \u003ci\u003eUnderstanding Media\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: \u003ci\u003eThe Financial Times.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16. Fredric Jameson, \u003ci\u003ePostmodernism or The Cultural Logic of Late Capitalism\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: A Postmodern Perspective on Madonna.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17. Michael Thompson, Richard Ellis, Aaron Wildavksy, \u003ci\u003eCultural Theory\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: Political Cultures and Popular Culture.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18. bell hooks, Black Looks: \u003ci\u003eRace and Representation\u003c\/i\u003e:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: \u003ci\u003eKrazy Kat\u003c\/i\u003e and “Racial” Memory.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19. Stuart Hall, “The Work of Representation”:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn Practice: 9\/11 as Representation.\u003c\/p\u003e \u003cp\u003e\u003cb\u003e20. Afterword: A Confessional:.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eBibliography.\u003c\/p\u003e \u003cp\u003eIndex\u003c\/p\u003e  “Arthur Asa Berger has taken a refreshingly creative approach to introducing ideas central to analyses of media and popular culture. This delightful book will not only enliven courses in media studies, but also prime students to read more of the seminal texts defining one of the most vibrant areas of the communication field.” \u003ci\u003e\u003cb\u003eWilliam H. Dutton, University of Oxford\u003c\/b\u003e\u003c\/i\u003e\u003cbr\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e“Reading this book is like going through a museum with a master critic and collector. Berger’s compelling and witty essay opens the door to great thinkers and scholars, some from the distant past, some quite contemporary. There is no other book with a broader perspective that truly makes its readers stretch, though the process is always enjoyable.” \u003ci\u003e\u003cb\u003eEverette E. Dennis, Fordham University\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e \u003cb\u003eArthur Asa Berger\u003c\/b\u003e is Professor Emeritus in the Broadcast and Electronic Communication Arts Department at San Francisco State University. His many publications include: \u003ci\u003eSigns in Contemporary Culture\u003c\/i\u003e (1984; 2nd edn., 1998); \u003ci\u003eSeeing is Believing: An Introduction to Visual Communication\u003c\/i\u003e (1989; 2nd edn., 1998); \u003ci\u003eMedia Analysis Techniques\u003c\/i\u003e (1992; 3rd edn., 2004); \u003ci\u003eEssentials of Mass Communication Theory\u003c\/i\u003e (1995); \u003ci\u003eNarratives in Popular Culture, Media and Everyday Life\u003c\/i\u003e (1997); and \u003ci\u003eMedia and Communication Research Methods\u003c\/i\u003e (2000)\u003ci\u003e.\u003c\/i\u003e  \u003ci\u003eMaking Sense of Media\u003c\/i\u003e is an accessible introduction that helps readers understand the mass media and its texts. Written for the beginning student in media studies who wishes to become acquainted with the ideas of some of the seminal figures in this increasingly important field, this lively volume provides useful insights into nineteen significant books. It covers seminal figures, concepts and scholarship in mass media studies, including Vladimir Propp, Mikhail Bakhtin, Raymond Williams, Fredric Jameson, bell hooks, and Stuart Hall.\u003cbr\u003e \u003cp\u003e\u003cbr\u003e \u003c\/p\u003e \u003cp\u003eDesigned expressly for those interested in gaining a solid understanding of the media and how they work, \u003ci\u003eMaking Sense of Media\u003c\/i\u003e is an indispensable book.\u003c\/p\u003e","brand":"Wiley-Blackwell","offers":[{"title":"Default Title","offer_id":47989557231845,"sku":"NP9781405120173","price":31.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781405120173.jpg?v=1761784586","url":"https:\/\/k12savings.com\/products\/making-sense-of-media-isbn-9781405120173","provider":"K12savings","version":"1.0","type":"link"}