{"product_id":"making-innovation-pay-isbn-9780471733379","title":"Making Innovation Pay","description":"Many companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R\u0026amp;D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers\/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.  Acknowledgments.  \u003cp\u003eForeword by Kevin Rivette, author of Rembrandts in the Attic.\u003c\/p\u003e \u003cp\u003eIntroduction.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Roadblocks and Building Blocks\u003c\/b\u003e (B. Berman).\u003c\/p\u003e \u003cp\u003eWorthy Opponents.\u003c\/p\u003e \u003cp\u003eDistinguishing Patent Trolls from Independent Asserters.\u003c\/p\u003e \u003cp\u003eHigh-Stakes Poker.\u003c\/p\u003e \u003cp\u003eA Double Standard for IP Assets.\u003c\/p\u003e \u003cp\u003eTolls,Trolls, and U-Turns.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. Turning a Patent Portfolio Into a Profit Center\u003c\/b\u003e (M. Phelps).\u003c\/p\u003e \u003cp\u003eProf ile: Hail to the Chief IP Of f icer.\u003c\/p\u003e \u003cp\u003eThinkPad®: The Licensing Story.\u003c\/p\u003e \u003cp\u003eA Virtuous Circle.\u003c\/p\u003e \u003cp\u003eFour Keys to an Ef fective Licensing Program.\u003c\/p\u003e \u003cp\u003eInnovative Uses for Innovation Rights.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. Seeing Through the Illusion of Exclusion\u003c\/b\u003e (D. McCurdy).\u003c\/p\u003e \u003cp\u003eProfile: Purveyor of Quality.\u003c\/p\u003e \u003cp\u003eIP on the Radar Screen.\u003c\/p\u003e \u003cp\u003eGaining Competitive Advantage.\u003c\/p\u003e \u003cp\u003eIBM Leads the Way.\u003c\/p\u003e \u003cp\u003eTiming the License.\u003c\/p\u003e \u003cp\u003eKnowing WhatYou Have.\u003c\/p\u003e \u003cp\u003eMasterpieces Hang in Museums, Not in Attics.\u003c\/p\u003e \u003cp\u003eEmerging Models.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. On Patent Trolls and Other Myths\u003c\/b\u003e (A. Poltorak).\u003c\/p\u003e \u003cp\u003eProf ile: Knight in Shining Armor.\u003c\/p\u003e \u003cp\u003eA Patent Is a Negative Right.\u003c\/p\u003e \u003cp\u003eMyth #1: “A patent is needed to practice the invention.”\u003c\/p\u003e \u003cp\u003eMyth #2: “It is not ‘nice’ to sue for patent infringement.”\u003c\/p\u003e \u003cp\u003eMyth #3: “The value of a patent is the same as the value of the patented technology.”\u003c\/p\u003e \u003cp\u003eMyth #4: “The patent system is fair.”\u003c\/p\u003e \u003cp\u003eDo Patent Trolls Really Exist?\u003c\/p\u003e \u003cp\u003eMyth #5: “A patent is a tax on innovation.”\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. Roadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely\u003c\/b\u003e (P. Detkin).\u003c\/p\u003e \u003cp\u003eProf ile: From Trolls to Tolls.\u003c\/p\u003e \u003cp\u003eShareholders Expect a Return on IP.\u003c\/p\u003e \u003cp\u003eNot All Patents Are Created Equal.\u003c\/p\u003e \u003cp\u003eDeploying Unrelated or Orphan Patents.\u003c\/p\u003e \u003cp\u003eWho Are the Buyers?\u003c\/p\u003e \u003cp\u003eA Seller’s Paradox.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. Risky Business: Overlooking Patents as Financial Assets\u003c\/b\u003e (J. Malackowski).\u003c\/p\u003e \u003cp\u003eProf ile:Wunderkind.\u003c\/p\u003e \u003cp\u003eDirector and Off icer Accountability.\u003c\/p\u003e \u003cp\u003ePatent Enforcement Litigation.\u003c\/p\u003e \u003cp\u003eSarbanes-Oxley–Related Compliance.\u003c\/p\u003e \u003cp\u003eShareholder Litigation.\u003c\/p\u003e \u003cp\u003eIP-Driven Shareholder Value.\u003c\/p\u003e \u003cp\u003ePerformance Measurement.\u003c\/p\u003e \u003cp\u003eDirector and Off icer Responsibility.\u003c\/p\u003e \u003cp\u003eLooking Ahead.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Who Benefits from Patent Enforcement?\u003c\/b\u003e (R. Niro).\u003c\/p\u003e \u003cp\u003eProf ile: Little Guys Like Him.\u003c\/p\u003e \u003cp\u003eA Patent Is Worthless Without a Remedy.\u003c\/p\u003e \u003cp\u003eWhen Inventors Fail, Innovation Suf fers.\u003c\/p\u003e \u003cp\u003eInventors Must Consider Patent Enforcement.\u003c\/p\u003e \u003cp\u003ePatent Trolls and Harassment.\u003c\/p\u003e \u003cp\u003eThe Role of Contingent-Fee Representation.\u003c\/p\u003e \u003cp\u003eLarge Patentees Are Fighting Back.\u003c\/p\u003e \u003cp\u003eBreaking from the Pack.\u003c\/p\u003e \u003cp\u003eDispelling the Troll Myth.\u003c\/p\u003e \u003cp\u003eThe Danger of Not Enforcing.\u003c\/p\u003e \u003cp\u003eLeveling the Field.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. Global IP in Crisis: Recognizing the Threat to Shareholder Value\u003c\/b\u003e (B. Lehman).\u003c\/p\u003e \u003cp\u003eProf ile: All Along the Watchtower.\u003c\/p\u003e \u003cp\u003eThe Leadership Vacuum.\u003c\/p\u003e \u003cp\u003eThe Top U.S. Patentees Are Not U.S. Companies.\u003c\/p\u003e \u003cp\u003eThe Dangers of Uncertainty,\u003c\/p\u003e \u003cp\u003eViagra® in China.\u003c\/p\u003e \u003cp\u003eAn Action Plan.\u003c\/p\u003e \u003cp\u003eManagements Need to Step Up.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9. It Takes More than Being Right to Win a Patent Dispute\u003c\/b\u003e (R. Schutz).\u003c\/p\u003e \u003cp\u003eProf ile: Serious Competitor.\u003c\/p\u003e \u003cp\u003eKnow Everything That Can Be Known.\u003c\/p\u003e \u003cp\u003eJuries Love a Good Story.\u003c\/p\u003e \u003cp\u003eIdentifying Strong Patents.\u003c\/p\u003e \u003cp\u003eGood Guys and Bad Guys.\u003c\/p\u003e \u003cp\u003ePatent Disputes: Measuring Risk and Reward.\u003c\/p\u003e \u003cp\u003eHedging the Risk.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10. Managing Innovation Assets as Business Assets\u003c\/b\u003e (J. Beyers).\u003c\/p\u003e \u003cp\u003eProf ile: Master Scout.\u003c\/p\u003e \u003cp\u003eLegal vs. Business-Led IP Perspectives.\u003c\/p\u003e \u003cp\u003eElements of a Business-Led IP Model.\u003c\/p\u003e \u003cp\u003eHow Patent Trolls Affect Prof its.\u003c\/p\u003e \u003cp\u003eThe Nature of the Unfair Value That Patent Trolls Can Realize.\u003c\/p\u003e \u003cp\u003eWhat Operating Companies Can Do to Protect Themselves.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11. Secrets of the Trade: An Inventor Shares His Licensing Know-How\u003c\/b\u003e (R. Katz).\u003c\/p\u003e \u003cp\u003eProf ile: An American Original.\u003c\/p\u003e \u003cp\u003eThe Business Model.\u003c\/p\u003e \u003cp\u003eAgreements and Fee Schedules.\u003c\/p\u003e \u003cp\u003eOngoing Research and Notif ication Program.\u003c\/p\u003e \u003cp\u003eLitigation: Always a Last Resort.\u003c\/p\u003e \u003cp\u003eDefining Success.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e  \"The authors are telling us that IP Management is going through an evolution...this book provides a firm grounding in the issues...I strongly recommend it to NPD practitioners, consultants and senior managers.\" (\u003ci\u003eThe Journal of Product Innovation,\u003c\/i\u003e September 2007)  \u003cp\u003e\"I strongly recommend it to NPD practitioners, consultants, and senior managers.\" (\u003ci\u003eJournal of Product Innovation Management\u003c\/i\u003e; 9\/07)\u003c\/p\u003e \u003cp\u003e\"Informative and insightful. This edited compendium contains eleven chapters featuring easy-to-read contributions…. The book is laid out well, and it is a breezy read. Although the target audience is senior executives and managers in the world of business, the book is a very good collection for anyone interested in intellectual property… Worth the time, money and effort.\"\u003cbr\u003e —Professor Jay Kesan, J.D., Ph.D., U. of Illinois (\u003ci\u003eVoiceless.com\u003c\/i\u003e, October 4, 2006)\u003c\/p\u003e \u003cp\u003e\"Timely and insightful essays from ten leading practitioners – eleven if you count Berman himself. The book addresses serious topics, like fiduciary duties and risk management, with far more credibility thatn any one author or practitioner could.\" (\u003ci\u003eles Nouvelles\u003c\/i\u003e, September 2006)\u003c\/p\u003e \u003cp\u003e\"MIP is a must for senior management and a great resource for the IP practitioner. Thanks again, Bruce Berman, for putting IP management into a business perspective and maiking it more comprehensible to senior execuitves, professionals and managers alike.\" (\u003ci\u003eles Nouvelles\u003c\/i\u003e, September 2006)\u003c\/p\u003e \u003cp\u003e\"As a 37 year patent practitioner, I found the first 50 pages of this book to be an eye-opener. It not only is worth the cost of the book, but in my view is worth the entire cost of the seminar for which it was offered as a preliminary read.\"\u003cbr\u003e —Dave Stallard, Wood, Herron \u0026amp; Evans, L.L.P.\u003c\/p\u003e \u003cp\u003e\"In his new book, \u003ci\u003eMaking Innovation Pay\u003c\/i\u003e, Berman writes that patent owners have the same rights as property owners to protect and prosper from their assets, and he taps some of the most recognized IP gurus in the game to show companies how best to accomplish that.\" (\u003ci\u003eCorporate Dealmaker\u003c\/i\u003e, Mar-Apr 2006)\u003c\/p\u003e \u003cb\u003eBRUCE BERMAN\u003c\/b\u003e is President of Brody Berman Associates, Inc. in New York, a management consulting and communications firm that works closely with innovation-based businesses, investors and assets. Bruce has implemented marketing and business development programs on behalf of more than 200 businesses and IP owners worldwide. He is editor and contributing author of Hidden Value: Profiting from the Intellectual Property Economy and From Ideas to Assets: Investing Wisely in Intellectual Property (Wiley), which has been translated into Japanese.  Intellectual property and intangible assets today comprise 80 percent of the market value of the S\u0026amp;P 500, yet senior managements spend little of their time managing them. Making Innovation Pay is the most authoritative book ever written on IP performance. Its contributors comprise an unprecedented collection of IP talent—profit-generating managers, investors, inventors, and advisors. Edited by leading IP consultant Bruce Berman, this book sheds new light on activities still considered by many a black art.\u003cbr\u003e \u003cbr\u003e   \u003cp\u003eFor those who want to achieve better returns on ideas, Making Innovation Pay reveals how the authors use patents and know-how to generate tens and sometimes hundreds of millions of dollars for their companies, clients, or themselves. Their insights, drawn from years of practical experience, provide readers with invaluable perspectives, many of which have never before been conveyed publicly:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eRoadblocks and Building Blocks?, Bruce Berman (Brody Berman Associates)\u003c\/li\u003e \u003cli\u003eTurning a Patent Portfolio into a Profit Center, Marshall Phelps (Microsoft, IBM)\u003c\/li\u003e \u003cli\u003eSeeing Through the Illusion of Exclusion, Daniel P. McCurdy (ThinkFire, Lucent, IBM)\u003c\/li\u003e \u003cli\u003eOn Patent Trolls and Other Myths, Alexander Poltorak (General Patent Corp.)\u003c\/li\u003e \u003cli\u003eRoadblocks, Toll Roads and Bridges: Using a Patent Portfolio Wisely, Peter Detkin (Intellectual Ventures, Intel)\u003c\/li\u003e \u003cli\u003eRisky Business: Overlooking Patents as Financial Assets, James E. Malackowski (Ocean Tomo, InteCap)\u003c\/li\u003e \u003cli\u003eWho Benefits from Patent Enforcement?, Raymond P. Niro (Niro, Scavone, Haller \u0026amp; Niro)\u003c\/li\u003e \u003cli\u003eGlobal IP in Crisis: Recognizing the Threat to Shareholder Value, Hon. Bruce A. Lehman (USPTO, International IP Institute)\u003c\/li\u003e \u003cli\u003eIt Takes More than Being Right to Win a Patent Dispute, Ronald J. Schutz (Robins, Kaplan, Miller \u0026amp; Ciresi)\u003c\/li\u003e \u003cli\u003eManaging Innovation Assets as Business Assets, Joseph Beyers (Hewlett-Packard)\u003c\/li\u003e \u003cli\u003eSecrets of the Trade: An Inventor Shares His Licensing Know-How, Ronald A. Katz (Ronald A. Katz Technology Licensing, Telecredit, Inc. )\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMaking Innovation Pay not only examines best practices, it explores the diverse personalities of those who have pioneered them. Most are mavericks, perhaps not admired by their adversaries or recognized on Wall Street, but quintessentially American in their desire to succeed where others fear to tread. Making Innovation Pay illuminates the combination of resources, timing, teamwork, and vision necessary to turn business rights into financial assets. Finally, it challenges senior managements to better deploy their patent portfolios in support of shareholder value. Within these chapters, you will learn why shareholders, CEOs, and others need to be much smarter about IP—or become a victim of it.\u003c\/p\u003e  \u003cb\u003ePraise For \u003ci\u003eMaking Innovation Pay: People Who Turn IP into Shareholder Value\u003c\/i\u003e\u003c\/b\u003e  \u003cp\u003e\"Bruce Berman has persuaded, arm-twisted, and otherwise cajoled today's most successful patent practitioners into telling their stories and allowing him to tell theirs. Until now, no book has discussed innovation in so resolutely clear-eyed, personal, and practical business terms . . . [\u003ci\u003eMaking Innovation Pay\u003c\/i\u003e] breaks new ground by giving voice to resourceful and articulate individuals who have the courage to brave new trails and the generosity to share how they do it.\"\u003cbr\u003e —Kevin Rivette, Vice President, IP Strategy, IBM Corporation\u003c\/p\u003e \u003cp\u003e\"Drawing upon an all-star lineup of IP thought leaders and practitioners, Bruce Berman, yet again, knocks the cover off the ball. \u003ci\u003eMaking Innovation Pay\u003c\/i\u003e provides critical insight into both the art and the craftsmanship of those who successfully shape today's IP landscape and are entrusted with developing tomorrow's. Berman brings clarity, insight, and leadership to all those who find themselves—willingly or not—at the leading edge of IP issues in today's economy.\"\u003cbr\u003e —John A. Squires, Chief Patent Counsel, Goldman, Sachs \u0026amp; Co.\u003c\/p\u003e \u003cp\u003e\"Innovation and enterprise distinguish the US from other nations. The contributors to \u003ci\u003eMaking Innovation Pay\u003c\/i\u003e, diverse IP success stories, take us full circle with strong perspectives on invention and profit. Berman's book is as much framed by a vision of American history as it is by business strategy, technology, or finance.\"\u003cbr\u003e —Hon. Q. Todd Dickinson, Vice President \u0026amp; Chief IP Counsel, General Electric Company; Under Secretary of Commerce and Commissioner of the US Patent and Trademark Office, 1998-2001\u003c\/p\u003e \u003cp\u003e\"\u003ci\u003eMaking Innovation Pay\u003c\/i\u003e is a thoroughly enjoyable read brimming with fascinating insights from the stories of intellectual property asset innovators. Berman shines a spotlight on the lives of these IP pioneers, who you will recognize from the arrows in their backs and the roads less traveled.\"\u003cbr\u003e —Louis Berneman, former managing director, Center for Technology Transfer, University of Pennsylvania\u003c\/p\u003e \u003cp\u003e\"Bruce Berman is one of the first people to make intellectual property entertaining. \u003ci\u003eMaking Innovation Pay\u003c\/i\u003e's sharply focused essays by, and portraits of, the world's best (and richest) IP business people, inventors, and lawyers must be read and savoured by anyone who values the importance of new ideas.\"\u003cbr\u003e —Ian Harvey, chairman, Intellectual Property Institute, LondonCEO, British Technology Group\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989555953893,"sku":"NP9780471733379","price":44.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780471733379.jpg?v=1761784580","url":"https:\/\/k12savings.com\/products\/making-innovation-pay-isbn-9780471733379","provider":"K12savings","version":"1.0","type":"link"}