{"product_id":"make-it-in-america-isbn-9781119885146","title":"Make It in America","description":"\u003cp\u003e\u003cb\u003eA valuable handbook for entering, launching, and growing business in the United States\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eMake It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets\u003c\/i\u003e provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia.\u003c\/p\u003e \u003cp\u003eAuthor Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU.\u003c\/p\u003e \u003cp\u003eAn indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, \u003ci\u003eMake it in America\u003c\/i\u003e also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.\u003c\/p\u003e \u003cp\u003eAcknowledgments xiii\u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Welcome to America 11\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: MediaCom (Colombia) 18\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Why the United States? 23\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Rokt (Australia) 35\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Land of Dreams 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Three American Dreams 52\u003c\/p\u003e \u003cp\u003eJordi Muñoz (Mexico) 52\u003c\/p\u003e \u003cp\u003ePooja Mahajan (India) 54\u003c\/p\u003e \u003cp\u003ePierre Gervois (France) 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 Plan for Success 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: White Claw (Canada) 68\u003c\/p\u003e \u003cp\u003eCase Study: Too Good to Go (Denmark) 73\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Timing Is Everything 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Menck Fenster (Germany) 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Where to Play 97\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Renson (Belgium) 113\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Make It Legal 117\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Pillow Partners (Scotland) 132\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Financing U.S. Expansion 139\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Alpina Foods (Colombia) 152\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Understanding Americans 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCase Study: Tesco (U.K.) 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Building Teams and Navigating Visas 181\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: Eataly (Italy) 186\u003c\/p\u003e \u003cp\u003eCase Study: Petplan (U.K.) 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 Establishing Market Presence 201\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eSpotlight: MediaMint (India) 212\u003c\/p\u003e \u003cp\u003eCase Study: Hyundai (South Korea) 216\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAppendixes\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA. Go-to-U.S. Market Readiness Checklist 221\u003c\/p\u003e \u003cp\u003eB. Startup in U.S. Readiness Checklist 225\u003c\/p\u003e \u003cp\u003eC. Legal Checklist 229\u003c\/p\u003e \u003cp\u003eGlossary 233\u003c\/p\u003e \u003cp\u003eAbout the Author 239\u003c\/p\u003e \u003cp\u003eIndex 241\u003c\/p\u003e \u003cp\u003e\u003cb\u003eMATTHEW LEE SAWYER\u003c\/b\u003e is an American business and marketing strategist, consultant, and educator. Matthew is the Managing Director of Rocket Market Development LLC which helps companies identify opportunities and gain traction in U.S. markets. He is an Adjunct Professor at Columbia University and teaches graduate courses in business and marketing strategy at NYU. Matthew is also an advisor to The Global Chamber and a mentor at several business accelerators for entrepreneurs.\u003c\/p\u003e  \u003cp\u003eThe United States is, hands down, the best place in the world to start and grow a business. It has the largest economy, the wealthiest consumers, plentiful capital financing, and pro-business political and legal systems. Immigrants from around the world regularly realize their own versions of the “American Dream.” Despite this, many foreign executives and entrepreneurs greatly underestimate the complexity and challenges awaiting those who wish to expand into U.S. markets. \u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eMake It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets\u003c\/i\u003e, accomplished business professional Matthew Sawyer delivers invaluable insights, tools, and practical advice for business owners seeking to expand into—or start a business in—the United States. You’ll find a wide range of relevant topics, including finance, marketing, legal and tax compliance, intellectual property protection, cultural considerations, and visa and immigration navigation. You’ll also discover real-world case studies from businesses that expanded into the United States from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. \u003c\/p\u003e\u003cp\u003eThe author describes the most common pitfalls and obstacles faced by foreign companies and startups as they attempt to gain a foothold in the American economy. He provides applicable and actionable information, strategic frameworks, and guidance to help avoid these challenges as you set your organization up for success. \u003c\/p\u003e\u003cp\u003eA must-read resource about doing business in the most rewarding market in the world,\u003ci\u003e Make It in America\u003c\/i\u003e belongs on the bookshelves of international business leaders, entrepreneurs, expats, and foreign business students with aspirations focused on conquering the American business landscape. This book also offers valuable lessons for U.S. residents and citizens who seek a better understanding of the challenges faced by non-U.S. nationals as they work to realize the American Dream.  \u003c\/p\u003e\u003cp\u003ePRAISE FOR \u003cb\u003eMAKE IT IN AMERICA\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book should be mandatory reading for anyone considering bringing their entrepreneurial dream to the United States.\"\u003cbr\u003e—\u003cb\u003eDAVID S. ROSE; FOUNDER OF GUST, NEW YORK ANGELS, AND TRUE GLOBAL VENTURES\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a one-stop-shop for learning all the steps a company must consider and act on to succeed in their business ventures in America.\"\u003cbr\u003e—\u003cb\u003eTAHMINA WATSON; FOUNDER OF WATSON IMMIGRATION LAW AND AUTHOR OF \u003ci\u003eTHE STARTUP VISA\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A great guidebook that you'll just keep referring to throughout your U.S.-bound business journey.\"\u003cbr\u003e—\u003cb\u003eDAVID EDELMAN; HARVARD BUSINESS SCHOOL PROFESSOR, FORMER AETNA CHIEF MARKETING OFFICER AND MCKINSEY PARTNER\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"Simply said, anyone dreaming to come to the United States, regardless of the industry and business idea, will benefit from \u003ci\u003eMake It in America\u003c\/i\u003e.\"\u003cbr\u003e—\u003cb\u003eMARC SOMNOLET; PRESIDENT OF THE FRENCH-AMERICAN CHAMBER OF COMMERCE AND FORMER WORLDWIDE DIRECTOR OF GLOBAL MARKETING AT COLGATE-PALMOLIVE\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book could be titled \u003ci\u003eStart Here\u003c\/i\u003e, and you’d be wise to do so.\"\u003cbr\u003e—\u003cb\u003eBETH COMSTOCK; AUTHOR OF \u003ci\u003eIMAGINE IT FORWARD\u003c\/i\u003e AND FORMER VICE CHAIR OF GE\u003c\/b\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989553529061,"sku":"NP9781119885146","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119885146.jpg?v=1761784570","url":"https:\/\/k12savings.com\/products\/make-it-in-america-isbn-9781119885146","provider":"K12savings","version":"1.0","type":"link"}