{"product_id":"major-gift-essentials-isbn-9781118691601","title":"Major Gift Essentials","description":"\u003cp\u003eOriginally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.\u003c\/p\u003e \u003cp\u003eImportant topics covered include:\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePursuing estate gifts\u003c\/li\u003e \u003cli\u003eAssessing donor preferences\u003c\/li\u003e \u003cli\u003eLeveraging existing endowments\u003c\/li\u003e \u003cli\u003eNaming opportunities\u003c\/li\u003e \u003cli\u003ePromoting bequests\u003c\/li\u003e \u003cli\u003eSoliciting major gifts\u003c\/li\u003e \u003cli\u003eStrategies for first-time donors\u003c\/li\u003e \u003cli\u003eDonor communication\u003c\/li\u003e \u003cli\u003eCapital campaigns\u003c\/li\u003e \u003cli\u003eEndowment agreements\u003c\/li\u003e \u003cli\u003eLeveraging board members\u003c\/li\u003e \u003cli\u003eAccountability\u003c\/li\u003e \u003cli\u003eCumulative giving\u003c\/li\u003e \u003cli\u003eFinancial assessment\u003c\/li\u003e \u003cli\u003eDonor referrals\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003ePlease note that some content featured in the original version of this title has been removed in this published version due to permissions issues.\u003c\/i\u003e\u003c\/p\u003e Front Matter (Pages: 1-3) \u003cp\u003eCHAPTER 1 Establishing a Major Gifts Program (Pages: 4-9)\u003c\/p\u003e \u003cp\u003eCHAPTER 2 Identifying Top-Dollar Prospects (Pages: 10-14)\u003c\/p\u003e \u003cp\u003eCHAPTER 3 Cultivating Major Donors (Pages: 15-19)\u003c\/p\u003e \u003cp\u003eCHAPTER 4 Soliciting Transformational Gifts (Pages: 20-24)\u003c\/p\u003e \u003cp\u003eCHAPTER 5 Mastering a Range of Planned Giving Vehicles (Pages: 25-32)\u003c\/p\u003e \u003cp\u003eCHAPTER 6 Capital Campaigns and Naming Opportunities (Pages: 33-37)\u003c\/p\u003e \u003cp\u003eCHAPTER 7 Major Donor Recognition and Stewardship (Pages: 38-41)\u003c\/p\u003e \u003cp\u003eCHAPTER 8 Building a Fundraising Board (Pages: 42-46)\u003c\/p\u003e \u003cp\u003eCHAPTER 9 High-Dollar Gift Clubs and Giving Societies (Pages: 47-50)\u003c\/p\u003e  \u003cp\u003eScott C. Stevenson is the editor of Major Gift Essentials: Everything You Need to Know to Secure Big Gifts, published by Wiley.\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":47989553135845,"sku":"NP9781118691601","price":69.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118691601.jpg?v=1761784569","url":"https:\/\/k12savings.com\/products\/major-gift-essentials-isbn-9781118691601","provider":"K12savings","version":"1.0","type":"link"}