{"product_id":"magnetic-isbn-9781119147343","title":"Magnetic","description":"\u003cp\u003e\u003ci\u003eMagnetic: The Art of Attracting Business\u003c\/i\u003e is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers.\u003c\/p\u003e \u003cp\u003eMagnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business.\u003c\/p\u003e \u003cp\u003eBecoming \u003ci\u003eMagnetic\u003c\/i\u003e and attracting business, truly is an \u003ci\u003eart,\u003c\/i\u003e rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success.\u003c\/p\u003e \u003cp\u003eLearn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business.\u003c\/p\u003e \u003cp\u003eDiscover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic.\u003c\/p\u003e \u003cp\u003eCreate a \u003ci\u003emagnetic mindset\u003c\/i\u003e in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going.  \u003c\/p\u003e \u003cp\u003eSimplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success. \u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Why Magnetic Matters 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Art of Attracting Business 3\u003c\/p\u003e \u003cp\u003eIdeas That Work across the Board 4\u003c\/p\u003e \u003cp\u003eWhat’s Not in the Book 5\u003c\/p\u003e \u003cp\u003eIt is Your Marketing 6\u003c\/p\u003e \u003cp\u003eWhere We’re Going 6\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 The Power of Word of Mouth 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Greatest Marketing Program of All Time 11\u003c\/p\u003e \u003cp\u003eWhat Mama’s Means to You 11\u003c\/p\u003e \u003cp\u003eWhom Do You Ask? 15\u003c\/p\u003e \u003cp\u003eDeciding to Buy (or Not to Buy) 16\u003c\/p\u003e \u003cp\u003eZero Moment of Truth 17\u003c\/p\u003e \u003cp\u003eThe Most Significant Shift 19\u003c\/p\u003e \u003cp\u003eRethinking Your Strategy 20\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 The Hard Work of Making It Simple 21\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet Your Thinking Clean Enough 23\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 The Three Things You Want Them to Say 25\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e“You Should Try This Website Designer, Doctor, Book, Accountant, and Computer.” 27\u003c\/p\u003e \u003cp\u003eEveryone Gets It 29\u003c\/p\u003e \u003cp\u003eWhat Do We Want Our Customers to Say about Us? 30\u003c\/p\u003e \u003cp\u003eMake An Emotional Connection 31\u003c\/p\u003e \u003cp\u003eDon’t Overthink It 32\u003c\/p\u003e \u003cp\u003eYour Three “What We Want Them to Say” Statements 33\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 The Three Things You Must Get Right 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA Simple, Powerful Formula to Attract Business 39\u003c\/p\u003e \u003cp\u003eSolid Gold Strategy 41\u003c\/p\u003e \u003cp\u003eThe Grand Guarantee 42\u003c\/p\u003e \u003cp\u003eDo It Your Way 46\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 The Best Idea Ever 51\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake Sure the Other Guy Wins 53\u003c\/p\u003e \u003cp\u003eAn Elegant Equation to Explain Everything 53\u003c\/p\u003e \u003cp\u003eLook at the Options 54\u003c\/p\u003e \u003cp\u003eI Hate to Lose 57\u003c\/p\u003e \u003cp\u003eI’ve Developed Reverse Paranoia 58\u003c\/p\u003e \u003cp\u003e“We Make People Lose” 59\u003c\/p\u003e \u003cp\u003eIt’s Like a Cultural Miracle Drug 60\u003c\/p\u003e \u003cp\u003eStanding Out Like a Sore Thumb 60\u003c\/p\u003e \u003cp\u003eConstructive Disagreements 61\u003c\/p\u003e \u003cp\u003eThe Ultimate Guideline 62\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 Better Beats Different 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDon’t Strive to Be Different. Be Better. (Now \u003ci\u003eThat’s \u003c\/i\u003eDifferent.) 65\u003c\/p\u003e \u003cp\u003eNot the Most Unusual Pickup Truck 65\u003c\/p\u003e \u003cp\u003eThe Connection Between “Better” and “Distinctive” 66\u003c\/p\u003e \u003cp\u003eBeing Better Means Innovation 69\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 From Magnetic to Irrelevant 71\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Greatest Threat 73\u003c\/p\u003e \u003cp\u003eWild for CB Radios 73\u003c\/p\u003e \u003cp\u003eDogs are Loyal. Customers Aren’t. 74\u003c\/p\u003e \u003cp\u003eThink Again 76\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 Never Stop Improving 79\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eYou Could Just Do This, and You’d Succeed 81\u003c\/p\u003e \u003cp\u003eLip Service 81\u003c\/p\u003e \u003cp\u003eA Daily Ritual 82\u003c\/p\u003e \u003cp\u003eWithout a Process It’s Just a Slogan 83\u003c\/p\u003e \u003cp\u003eYou Have to Get Specific 83\u003c\/p\u003e \u003cp\u003eIf It’s Worth Doing, It’s Worth Doing Wrong 85\u003c\/p\u003e \u003cp\u003eAll Sorts of Things Occur 85\u003c\/p\u003e \u003cp\u003eIt Can Always Be Better 86\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 The Magnetic Mind-Set 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCommon Threads 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The St. Paul Saints: It’s All Word of Mouth 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eNot Your Usual Case Study 103\u003c\/p\u003e \u003cp\u003eFiercely Loyal Customers Year in and Year Out 103\u003c\/p\u003e \u003cp\u003eThe Most Spectacular Experience You Can Have 104\u003c\/p\u003e \u003cp\u003e“A Whole New Ballgame” 105\u003c\/p\u003e \u003cp\u003e\u003cb\u003e12 A Magnet Needs a Market 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt Seemed Like Such a Good Idea at the Time 113\u003c\/p\u003e \u003cp\u003eWho’s Going to Pay You for It? 114\u003c\/p\u003e \u003cp\u003eSpreadsheets Don’t Buy Anything. (Friends Usually Don’t, Either.) 114\u003c\/p\u003e \u003cp\u003eA Great Idea in the Wrong Market 115\u003c\/p\u003e \u003cp\u003eJust Follow Your Passion. If . . . 116\u003c\/p\u003e \u003cp\u003e“I’ll Put It on the Internet” 117\u003c\/p\u003e \u003cp\u003eThe Most Crowded Market in the Universe 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003e13 Lessons from a Startup Magnet 121\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLooking at Your Business with New Eyes 123\u003c\/p\u003e \u003cp\u003eDavid and Goliath 123\u003c\/p\u003e \u003cp\u003eLessons for All of Us 124\u003c\/p\u003e \u003cp\u003eWhat If I Were Starting Over? 135\u003c\/p\u003e \u003cp\u003e\u003cb\u003e14 Who Moved My Market? 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhom Would You Call? 139\u003c\/p\u003e \u003cp\u003eThe Opportunity of a Burning Platform 140\u003c\/p\u003e \u003cp\u003eWe Print Checks. Now What? 141\u003c\/p\u003e \u003cp\u003eWho Moved My Market? 142\u003c\/p\u003e \u003cp\u003eWe Live in Interesting Times 144\u003c\/p\u003e \u003cp\u003e\u003cb\u003e15 You’re Fired! 147\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Common (and Fatal) Mistakes That Businesses Make 149\u003c\/p\u003e \u003cp\u003eJoe Calloway Fired a Phone Company 149\u003c\/p\u003e \u003cp\u003eMark Sanborn Fired a Restaurant 150\u003c\/p\u003e \u003cp\u003eLarry Winget Fired the Garage Door Company, the Air Conditioning Company, and His Doctor 152\u003c\/p\u003e \u003cp\u003eRandy Pennington Fired the Lawn Service 154\u003c\/p\u003e \u003cp\u003eScott McKain Fired the Oncologist 155\u003c\/p\u003e \u003cp\u003eIt Wasn’t the Lack of a “WOW” Factor 156\u003c\/p\u003e \u003cp\u003eFamous Last Words 157\u003c\/p\u003e \u003cp\u003e\u003cb\u003e16 Magnetic Connections 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGo Retro 161\u003c\/p\u003e \u003cp\u003eGet Face-to-Face 161\u003c\/p\u003e \u003cp\u003ePractice Retail Politics 162\u003c\/p\u003e \u003cp\u003eThe Lost Art of the Handwritten Note 164\u003c\/p\u003e \u003cp\u003e\u003cb\u003e17 Losing Your Magnetic Mojo 167\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCan a Magnet Lose Its Strength? 169\u003c\/p\u003e \u003cp\u003eRave Reviews. Amazing French Food. 170\u003c\/p\u003e \u003cp\u003eIt’s Not As Good As It Used to Be 171\u003c\/p\u003e \u003cp\u003eThat’s Just Table Stakes 172\u003c\/p\u003e \u003cp\u003eThe Big Lie 173\u003c\/p\u003e \u003cp\u003eGood to Great to Gone 173\u003c\/p\u003e \u003cp\u003e\u003cb\u003e18 The Amazing, Simple, Overlooked Advantage 175\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStories about How Amazingly Responsive You are 177\u003c\/p\u003e \u003cp\u003eBrian Will Get Back to you Immediately 178\u003c\/p\u003e \u003cp\u003eA New Standard of Performance 179\u003c\/p\u003e \u003cp\u003eI Loved Them 180\u003c\/p\u003e \u003cp\u003eUntil I Didn’t 180\u003c\/p\u003e \u003cp\u003eToo Little, Too Late 181\u003c\/p\u003e \u003cp\u003eReal-Time Response 182\u003c\/p\u003e \u003cp\u003eSorry, That Won’t Work for Me 183\u003c\/p\u003e \u003cp\u003e\u003cb\u003e19 Tomorrow’s Magnetic Business 185\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Pace of Change Will Increase 187\u003c\/p\u003e \u003cp\u003eYour Customers Just Changed 187\u003c\/p\u003e \u003cp\u003eIf You Make Customers or Potential Customers Wait, You Lose 188\u003c\/p\u003e \u003cp\u003eYour Customers are Superconnected 188\u003c\/p\u003e \u003cp\u003eEvery Person in Your Organization Must Have a Customer Focus 188\u003c\/p\u003e \u003cp\u003eYou Have to Change from Talking to the Market to Talking with the Market 189\u003c\/p\u003e \u003cp\u003eSell Me Stuff I Want 189\u003c\/p\u003e \u003cp\u003eDon’t Appeal to a Demographic. Appeal to Me. 189\u003c\/p\u003e \u003cp\u003eHaving the Right Technology is Great. Having the Right People is Better 190\u003c\/p\u003e \u003cp\u003e“Simple and Easy” is the New Added Value 190\u003c\/p\u003e \u003cp\u003eUse Video 190\u003c\/p\u003e \u003cp\u003eWin on the Basics 190\u003c\/p\u003e \u003cp\u003eIndex 193\u003c\/p\u003e   \u003cp\u003e\u003cb\u003eJOE CALLOWAY\u003c\/b\u003e helps business leaders and entrepreneurs make great companies even better. His interactive keynote presentations and workshops enable organizations to focus on what is truly important, inspire new thinking about challenges and opportunities, and motivate people to take immediate action. Joe has been a business author, consultant, and speaker for 30 years, and his client list encompasses small to midsized business groups all the way to international corporations.     \u003c\/p\u003e\u003cp\u003eSeventy-seven percent of consumers are more likely to buy a new product they learned about from their friends and family. Eighty-five percent of Facebook users recommend brands they like to friends. Eighty-one percent of U.S. online shoppers make purchase decisions based on their friends' social media posts. \u003ci\u003eMagnetic\u003c\/i\u003e shows you how to be the brand they are talking about.  \u003c\/p\u003e\u003cp\u003eThere's a good chance you're reading this because someone told you about the book, and that's exactly what Joe Calloway shows you how to do in this step-by-step empirical guide to exponential growth through customer experience. Through Joe's award-winning presentation style, leaders, owners, and entrepreneurs can find clarity on exactly what customers should say about their brands and then execute the strategies to make it happen and attract brand followers. By examining real companies, businesses, people, and organizations from many different perspectives, the complete picture of what it means to be extraordinarily magnetic gets pieced together. In the process, you take away actionable strategies to:  \u003c\/p\u003e\u003cul\u003e \u003cli\u003eKnow what you want your customers saying about you and why\u003c\/li\u003e \u003cli\u003eLeave a path of winners and ultimately be a winner yourself\u003c\/li\u003e \u003cli\u003eDo three important things right every day\u003c\/li\u003e \u003cli\u003eDevelop the habits that will make you magnetic\u003c\/li\u003e \u003cli\u003eInnovate yourself out of the commodity-business trap\u003c\/li\u003e \u003cli\u003eAlways keep your magnetism at full strength\u003c\/li\u003e \u003cli\u003eNever lose sight of the people behind the scenes\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eAt the end of each chapter, Joe applies his world-class coaching to the lessons he presents by asking thought-provoking questions to guide you through adapting the covered skills and strategies into your own business practices.  \u003c\/p\u003e\u003cp\u003eAnalytics can tell you how and where to talk about your brand, but real conversions happen when \u003ci\u003ecustomers\u003c\/i\u003e talk about you—that's \u003ci\u003eMagnetic\u003c\/i\u003e.     \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for MAGNETIC\u003c\/b\u003e  \u003c\/p\u003e\u003cp\u003e\"We need a new breed of entrepreneurs and business leaders and Joe Calloway shows us how to get there in \u003ci\u003eMagnetic\u003c\/i\u003e. Straightforward, powerful, and insightful, Joe shares the keys to sustainable growth in any industry. This is a must-read, a secret weapon for every employee, business owner, leader, or aspiring entrepreneur looking to improve performance or grow their business. I love this book.\"\u003cbr\u003e \u003cb\u003e—Carey Lohrenz,\u003c\/b\u003e author of \u003ci\u003eFearless Leadership: High-Performance Lessons From The Flight Deck\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Joe has done it again. \u003ci\u003eMagnetic\u003c\/i\u003e has practical information on how you can make price irrelevant and make your business the one that your customers can't live without. I love this book!\"\u003cbr\u003e \u003cb\u003e—John R. DiJulius III,\u003c\/b\u003e author of \u003ci\u003eThe Customer Service Revolution: Overthrow Conventional Business, Inspire Employees, and Change the World\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"Customers are exhausted. They are tired of the relentless pursuit by an infinite number of organizations making immeasurable attempts to acquire new business. Joe Calloway proposes a distinctive solution: What if you were so magnetic, you could attract customers to do business with you? In this remarkable and game-changing book, you'll learn what it takes to move from a constant chase for clients into the advantage of customer attraction. It may change the way you think about management, sales, and leadership. \u003ci\u003eMagnetic\u003c\/i\u003e is a must-read.\"\u003cbr\u003e \u003cb\u003e—Scott McKain,\u003c\/b\u003e author of \u003ci\u003eCreate Distinction: What To Do When \"Great\" Isn't Good Enough To Grow Your Business\u003c\/i\u003e  \u003c\/p\u003e\u003cp\u003e\"In \u003ci\u003eMagnetic\u003c\/i\u003e, Joe Calloway sorts through all the clutter and brings clarity to building the emotional connections that inspire customers to buy from you. Organizations spend countless hours and resources chasing business while missing the point that being really great at what matters most will bring the business to you.\"\u003cbr\u003e \u003cb\u003e—Tim Leman,\u003c\/b\u003e CEO, Gibson; author of \u003ci\u003erEvolution: Turn Crisis into Clarity and Ignite Growth\u003c\/i\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989551988965,"sku":"NP9781119147343","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119147343.jpg?v=1761784565","url":"https:\/\/k12savings.com\/products\/magnetic-isbn-9781119147343","provider":"K12savings","version":"1.0","type":"link"}