{"product_id":"logos-and-no-gos-isbn-9780470060377","title":"Logos and No Gos","description":"\"\u003ci\u003eLogos and No Gos\u003c\/i\u003e ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I.P. Jungle. It shows how to add brand value and how to guard that value with your life. When Kangol moved out of manufacturing and distribution into brand licensing it took us a while to realise that brand value lies as much in the quality and protection of the I.P. portfolio as it does in the image and trading performance. With \u003ci\u003eLogos and No Gos\u003c\/i\u003e on your desk there can be no excuse for sloppy I.P. management.\"\u003cbr\u003e —David M. Heys, C.E.O., Kangol Holdings Ltd  \u003cp\u003e\"Geoff Steward is a highly experienced practitioner in the field of Intellectual Property and Trade Marks in particular. \u003ci\u003eLogos and No Gos\u003c\/i\u003e embodies his wide experience and is a very readable guide to what is otherwise a tortuous and, often, near impenetrable legal mine-field for the unwary brand owner and brand developer. Anyone thinking of launching any form of new business or product should read Geoff's book from cover to cover. Thus forewarned they should be able to avoid the worst pitfalls and, more importantly, be in a position to develop a valuable business asset.\"\u003cbr\u003e —Mark Platts-Mills QC, Barrister practicing in trade marks at 8 New Square, Lincoln's Inn\u003c\/p\u003e \u003cp\u003eIntellectual property is one of the most valuable assets of all brand owners, and separates them from their competition in local, national and global markets. Damage to brands can have a deadly impact on a company's bottom line. Despite this, few brand owners really understand how to identify, get maximum value from and properly protect their IP rights.\u003c\/p\u003e \u003cp\u003eCovering all aspects of rights protection in business—including copyright, designs trade marks, database right and domain names—\u003ci\u003eLogos and No Gos\u003c\/i\u003e is your complete guide for negotiating the minefield of IP in business. With the help of expert Geoff Steward, you will learn how to design and implement a strategy to fully protect your brand rights—and avoid inadvertently infringing those of others.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLogos and No Gos\u003c\/i\u003e is a plain English guide to identifying and managing the IP in brands. It's all you need to understand and make the most of:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eTrade marks\u003c\/li\u003e \u003cli\u003eCopyright\u003c\/li\u003e \u003cli\u003eDatabase rights\u003c\/li\u003e \u003cli\u003eDesigns\u003c\/li\u003e \u003cli\u003eDomain names\u003c\/li\u003e \u003cli\u003eEmployment contracts\u003c\/li\u003e \u003cli\u003eContractors\u003c\/li\u003e \u003cli\u003eLicensing\u003c\/li\u003e \u003cli\u003eAssignments\u003c\/li\u003e \u003cli\u003eFranchising\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003ePreface xv\u003c\/p\u003e \u003cp\u003eAbout the author xvii\u003c\/p\u003e \u003cp\u003e\u003cb\u003e1 Creating and Identifying Your IP\u003c\/b\u003e \u003cb\u003e1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrade marks 2\u003c\/p\u003e \u003cp\u003eWhat can you register as a trade mark? 2\u003c\/p\u003e \u003cp\u003eWhat can’t you register as a trade mark? 4\u003c\/p\u003e \u003cp\u003eAlways conduct pre-emptive searches 6\u003c\/p\u003e \u003cp\u003eUnregistered trade marks 9\u003c\/p\u003e \u003cp\u003eUse of the ® and \u003csup\u003eTM\u003c\/sup\u003e symbols 10\u003c\/p\u003e \u003cp\u003eCopyright 12\u003c\/p\u003e \u003cp\u003eWhat is copyright all about? 12\u003c\/p\u003e \u003cp\u003eWhat attracts copyright protection? 13\u003c\/p\u003e \u003cp\u003eWhat does not attract copyright protection? 14\u003c\/p\u003e \u003cp\u003eProtecting your ideas 15\u003c\/p\u003e \u003cp\u003eMake sure that you own the copyright 15\u003c\/p\u003e \u003cp\u003ePeriod of copyright protection 18\u003c\/p\u003e \u003cp\u003eMoral rights 19\u003c\/p\u003e \u003cp\u003eDatabase right 20\u003c\/p\u003e \u003cp\u003eWhat is database right? 20\u003c\/p\u003e \u003cp\u003eWhat protection does database right give you? 21\u003c\/p\u003e \u003cp\u003eIn what respect do you need to bother with database right for the purposes of your brand strategy? 22\u003c\/p\u003e \u003cp\u003eDesigns 23\u003c\/p\u003e \u003cp\u003eUK registered designs 24\u003c\/p\u003e \u003cp\u003eUK unregistered designs 27\u003c\/p\u003e \u003cp\u003eEuropean Community designs (registered and unregistered) 28\u003c\/p\u003e \u003cp\u003eOverlap between trade marks and designs 31\u003c\/p\u003e \u003cp\u003eBenefi ts of registering device marks\/logos as designs 32\u003c\/p\u003e \u003cp\u003e\u003cb\u003e2 Registering Your IP 35\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eTrade marks 36\u003c\/p\u003e \u003cp\u003eThe Nice classification system 36\u003c\/p\u003e \u003cp\u003eUK registrations 37\u003c\/p\u003e \u003cp\u003eCommunity registrations 44\u003c\/p\u003e \u003cp\u003eInternational registrations 49\u003c\/p\u003e \u003cp\u003eThe standard Nice classification of goods and services for trade mark registrations (from January 2007) 52\u003c\/p\u003e \u003cp\u003eCopyright 71\u003c\/p\u003e \u003cp\u003eNo UK registration system 71\u003c\/p\u003e \u003cp\u003eThe international protection available for copyright works 71\u003c\/p\u003e \u003cp\u003eUse the © symbol 73\u003c\/p\u003e \u003cp\u003eDesigns 74\u003c\/p\u003e \u003cp\u003eUK registration procedure 74\u003c\/p\u003e \u003cp\u003eCommunity registration procedure 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003e3 Housekeeping Your Trade Mark Portfolio 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHousekeeping tips for preserving and protecting your trade mark portfolio 82\u003c\/p\u003e \u003cp\u003eRegister your trade marks in the name of the same proprietor 82\u003c\/p\u003e \u003cp\u003eBe consistent when using your trade marks 83\u003c\/p\u003e \u003cp\u003eDo not allow your trade marks to become generic 86\u003c\/p\u003e \u003cp\u003eConduct regular trade mark audits 87\u003c\/p\u003e \u003cp\u003eCertificates 89\u003c\/p\u003e \u003cp\u003eKeep accurate and accessible records 89\u003c\/p\u003e \u003cp\u003eRenewal dates 91\u003c\/p\u003e \u003cp\u003e\u003cb\u003e4 IP and Your Employees\u003c\/b\u003e \u003cb\u003e93\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIP and employees 94\u003c\/p\u003e \u003cp\u003eWhat to include in your employment contracts and why 94\u003c\/p\u003e \u003cp\u003eConfidentiality clauses 95\u003c\/p\u003e \u003cp\u003eMoral rights and waiver 96\u003c\/p\u003e \u003cp\u003eCommissioned works\/Contractors 97\u003c\/p\u003e \u003cp\u003eCommunicating to all employees the importance of IP 98\u003c\/p\u003e \u003cp\u003eChain of command 99\u003c\/p\u003e \u003cp\u003e\u003cb\u003e5 Exploitation of Your IP 101\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eExploitation of your IP 102\u003c\/p\u003e \u003cp\u003eWhat is the difference between a licence and an assignment? 102\u003c\/p\u003e \u003cp\u003eExclusive\/Non-exclusive 104\u003c\/p\u003e \u003cp\u003eRegistration implications 105\u003c\/p\u003e \u003cp\u003eRegistrations by rogue licensees 106\u003c\/p\u003e \u003cp\u003eStandard protective licensing provisions 107\u003c\/p\u003e \u003cp\u003eFranchising 110\u003c\/p\u003e \u003cp\u003eMortgaging\/Selling off unused IP 111\u003c\/p\u003e \u003cp\u003e\u003cb\u003e6 Policing Your IP \u003c\/b\u003e\u003cb\u003e113\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003ePolicing your IP 114\u003c\/p\u003e \u003cp\u003eWhy is it important to monitor your IP for potential third party infringements? 114\u003c\/p\u003e \u003cp\u003eHow can you find out if somebody is infringing your intellectual property rights? 114\u003c\/p\u003e \u003cp\u003eWhich governmental or public agencies can help you? 115\u003c\/p\u003e \u003cp\u003eHow can private service providers help you monitor your intellectual property for infringements? 119\u003c\/p\u003e \u003cp\u003e\u003cb\u003e7 How Are Your IP Rights Infringed? \u003c\/b\u003e\u003cb\u003e127\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eRegistered trade marks 128\u003c\/p\u003e \u003cp\u003eAdvantages of registering 128\u003c\/p\u003e \u003cp\u003eActs of civil infringement 128\u003c\/p\u003e \u003cp\u003eCriminal trade mark offences 131\u003c\/p\u003e \u003cp\u003eThe grey market goods problem 132\u003c\/p\u003e \u003cp\u003eCopyright 136\u003c\/p\u003e \u003cp\u003eActs of civil infringement 136\u003c\/p\u003e \u003cp\u003eDefences to civil copyright infringement 139\u003c\/p\u003e \u003cp\u003eCriminal copyright offences 140\u003c\/p\u003e \u003cp\u003eDesigns 142\u003c\/p\u003e \u003cp\u003eUK registered designs 142\u003c\/p\u003e \u003cp\u003eUK unregistered designs 144\u003c\/p\u003e \u003cp\u003eCompulsory licensing of your unregistered design 147\u003c\/p\u003e \u003cp\u003eCommunity designs (registered and unregistered) 147\u003c\/p\u003e \u003cp\u003eCriminal offences 148\u003c\/p\u003e \u003cp\u003e\u003cb\u003e8 Enforcing Your IP and The Remedies Available To You \u003c\/b\u003e\u003cb\u003e149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to react to an infringement of your rights 150\u003c\/p\u003e \u003cp\u003eDo you have a clear reporting procedure and chain of command? 150\u003c\/p\u003e \u003cp\u003eThe need for speed 151\u003c\/p\u003e \u003cp\u003eThe importance of a confusion log 151\u003c\/p\u003e \u003cp\u003eCease and desist letters 153\u003c\/p\u003e \u003cp\u003eA word of warning about making unjustified threats 154\u003c\/p\u003e \u003cp\u003eWebsite infringements and service providers 155\u003c\/p\u003e \u003cp\u003eWhat next? 157\u003c\/p\u003e \u003cp\u003eRemedies 161\u003c\/p\u003e \u003cp\u003eInjunctions 162\u003c\/p\u003e \u003cp\u003eDelivery up, recall, seizure and destruction 169\u003c\/p\u003e \u003cp\u003eDamages\/Account of profits 171\u003c\/p\u003e \u003cp\u003eDisclosure of the identity and whereabouts of other wrongdoers and information on infringing products 174\u003c\/p\u003e \u003cp\u003ePublication of judicial decisions 175\u003c\/p\u003e \u003cp\u003e\u003cb\u003e9 How To Avoid Infringing Other People’s IP \u003c\/b\u003e\u003cb\u003e177\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHow to avoid infringing other people’s IP 178\u003c\/p\u003e \u003cp\u003e\u003cb\u003e10 Registering and Protecting Your Domain Names \u003c\/b\u003e\u003cb\u003e183\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDomain names 184\u003c\/p\u003e \u003cp\u003eWhat is a domain name? 184\u003c\/p\u003e \u003cp\u003eWhat is the value of a domain name? 184\u003c\/p\u003e \u003cp\u003eRegistering a domain name? 184\u003c\/p\u003e \u003cp\u003eProblems with the registration system 185\u003c\/p\u003e \u003cp\u003eDisputes 187\u003c\/p\u003e \u003cp\u003eTrade mark infringement\/passing off 188\u003c\/p\u003e \u003cp\u003eAlternative dispute resolution 189\u003c\/p\u003e \u003cp\u003e\u003cb\u003e11 The Take-Home Message \u003c\/b\u003e\u003cb\u003e195\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe dos and don’ts of brand strategy 196\u003c\/p\u003e \u003cp\u003eTrade mark registrations 196\u003c\/p\u003e \u003cp\u003eTrade mark portfolios 198\u003c\/p\u003e \u003cp\u003eTrade mark infringements 202\u003c\/p\u003e \u003cp\u003eDesign registrations 205\u003c\/p\u003e \u003cp\u003eCopyright 207\u003c\/p\u003e \u003cp\u003eDatabase right 210\u003c\/p\u003e \u003cp\u003eDomain names 211\u003c\/p\u003e \u003cp\u003eIndex 213\u003c\/p\u003e    â??The book provides a good overview for non-specialists of the practical issues involved in creating and maintaining a brand.â?? (\u003ci\u003ePractical Law For Companies Magazine,\u003c\/i\u003e March 2007)  \u003cp\u003e  â??...an approachable text which tackles IP from a common sense perspective.â?? (IP review, Spring 2007)\u003cbr\u003e \u003c\/p\u003e \u003cp\u003e\"This superb bookâ?¦provides marketers with invaluable adviceâ?¦it will be a long time before we see a better book on this topic.\" (\u003ci\u003eThe Marketer: Chartered Institute of Marketing magazine\u003c\/i\u003e , April 2007)\u003c\/p\u003e \u003cp\u003e\"Geoff Steward...has created an accessible, readable and comprehensive guide to IP...\" (\u003ci\u003eManagement Today\u003c\/i\u003e, july 2007)\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eGEOFF STEWARD\u003c\/b\u003e qualified as a solicitor at Macfarlanes in 1995. In 2002 he became a partner in the Litigation Department and now heads the firm's contentious intellectual property practice. He regularly advises on trade mark, copyright, database right, designs (registered and unregistered),passing off and domain name disputes involving clients in the television, sports, newspaper, retail and food and drink industries. Geoff acted on the widely reported Davidoff parallel importing case which was referred to the European Court of Justice and has particular expertise in grey market goods. \u003c\/p\u003e\u003cp\u003eHe also advises on sales promotion and advertising\/copy clearance issues as well as brand strategy generally and managing trade mark portfolios. Geoff is a member of The Intellectual Property Lawyers Organisation (TIPLO), an associate member of the Institute of Trade Mark Agents (ITMA)and sits on the Editorial Board of Trademark World. \u003c\/p\u003e\u003cp\u003eMacfarlanes is widely recognised as one of a handful of high quality independent law firms in the UK. With some 270 lawyers, the firm provides a comprehensive service in its chosen areas of expertise, handling work of a quality and scale that places it among the leading law firms in the City of London. The lawyers from each of its four departments – Corporate, Private Client, Litigation and Dispute Resolution, and Real Estate – are consistently ranked among the leaders in their field. Macfarlanes has a particularly strong reputation in advising on intellectual property, advertising, direct marketing, sales promotion and PR issues – acting for a large number of major brand owning clients.   \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLOGOS AND NO GOS\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eLogos and No Gos is a plain English guide to identifying and managing the IP in brands. It's all you need in order to understand and make the most of: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eTrade marks\u003c\/li\u003e \u003cli\u003eCopyright\u003c\/li\u003e \u003cli\u003eDatabase rights\u003c\/li\u003e \u003cli\u003eDesigns\u003c\/li\u003e \u003cli\u003eDomain names\u003c\/li\u003e \u003cli\u003eYour employees\u003c\/li\u003e \u003cli\u003eContractors\u003c\/li\u003e \u003cli\u003eLicensing\u003c\/li\u003e \u003cli\u003eAssignments\u003c\/li\u003e \u003cli\u003eFranchising\u003c\/li\u003e \u003c\/ul\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989541241061,"sku":"NP9780470060377","price":70.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470060377.jpg?v=1761784523","url":"https:\/\/k12savings.com\/products\/logos-and-no-gos-isbn-9780470060377","provider":"K12savings","version":"1.0","type":"link"}