{"product_id":"logo-design-workbook-isbn-9781592532346","title":"Logo Design Workbook","description":"\u003ci\u003eLogo Design Workbook\u003c\/i\u003e focuses on creating powerful logo designs and answers the question, \"What makes a logo work?\" \u003cp\u003eIn the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.\u003c\/p\u003e\u003cp\u003eThe second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":44895879069925,"sku":"NP9781592532346","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/O_bd37c4c1-71d9-4b26-a40b-64cabf026617.jpg?v=1773103436","url":"https:\/\/k12savings.com\/products\/logo-design-workbook-isbn-9781592532346","provider":"K12savings","version":"1.0","type":"link"}