{"product_id":"listening-to-the-future-isbn-9780470413449","title":"Listening to the Future","description":"\u003ci\u003eListening to the Future: Why It's Everybody's Business\u003c\/i\u003e explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.  Foreword.  \u003cp\u003ePreface.\u003c\/p\u003e \u003cp\u003eAcknowledgments.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1. Listening to the Future.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEmbracing Uncertainty.\u003c\/p\u003e \u003cp\u003eThe Shape of Things to Come.\u003c\/p\u003e \u003cp\u003eTechnology and the Changing World.\u003c\/p\u003e \u003cp\u003ePeople Make the Future.\u003c\/p\u003e \u003cp\u003eNote.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2. Managing a Dynamic Business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Forces.\u003c\/p\u003e \u003cp\u003eStrategic Technology Capabilities.\u003c\/p\u003e \u003cp\u003eTenets for Success.\u003c\/p\u003e \u003cp\u003eDynamic Business: Forces to Watch, Uncertainties to Consider.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3. Prospering in a Blended World.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Forces.\u003c\/p\u003e \u003cp\u003eStrategic Workplace Technologies.\u003c\/p\u003e \u003cp\u003eBlending Beyond the Workplace.\u003c\/p\u003e \u003cp\u003eTenets for Success.\u003c\/p\u003e \u003cp\u003eBlend Trends.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4. Insights from Complexity.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDriving Forces.\u003c\/p\u003e \u003cp\u003eStrategic Technologies to Drive Insights.\u003c\/p\u003e \u003cp\u003eTenets for Success.\u003c\/p\u003e \u003cp\u003eSources of Insight.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5. Building Strategic Advantage Through IT.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Challenge of Measuring Return on Knowledge.\u003c\/p\u003e \u003cp\u003eWhy IT Matters.\u003c\/p\u003e \u003cp\u003eWhy Applications Matter.\u003c\/p\u003e \u003cp\u003eWhy Platforms Matter.\u003c\/p\u003e \u003cp\u003eWhy Infrastructure Matters.\u003c\/p\u003e \u003cp\u003eCreating a Dialog Between Business and IT.\u003c\/p\u003e \u003cp\u003eTenets for Success.\u003c\/p\u003e \u003cp\u003eWhy IT Still Matters.\u003c\/p\u003e \u003cp\u003eEight Ways to Achieve More Strategic IT.\u003c\/p\u003e \u003cp\u003eKey Infrastructure Investments for Competitive Advantage.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6. From the New World of Business to the New World of Work.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOne World of Business.\u003c\/p\u003e \u003cp\u003eAlways On, Always Connected.\u003c\/p\u003e \u003cp\u003eTransparent Organizations.\u003c\/p\u003e \u003cp\u003eWorkforce Evolution.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7. Managing Knowledge and Talent in the New World of Business.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Knowledge in One World of Business.\u003c\/p\u003e \u003cp\u003eKnowledge Anywhere, Anytime.\u003c\/p\u003e \u003cp\u003eKnowledge in the Transparent Organization.\u003c\/p\u003e \u003cp\u003eManaging Knowledge for a Changing Workforce.\u003c\/p\u003e \u003cp\u003eFrom “Knowledge Management” to Managing Talent and Knowledge.\u003c\/p\u003e \u003cp\u003eComplexity and Specialization.\u003c\/p\u003e \u003cp\u003eSimplifying the Knowledge Work Environment.\u003c\/p\u003e \u003cp\u003eToward a Dynamic Knowledge Environment.\u003c\/p\u003e \u003cp\u003eNavigating the Dynamic Knowledge Environment.\u003c\/p\u003e \u003cp\u003eEmbracing Organizational Learning.\u003c\/p\u003e \u003cp\u003e10 Starting Points for Dynamics Knowledge Enterprises.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8. The Future of Industries.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManufacturing.\u003c\/p\u003e \u003cp\u003eRetail.\u003c\/p\u003e \u003cp\u003eGovernment\/Public Sector.\u003c\/p\u003e \u003cp\u003eRetail Banking and Insurance.\u003c\/p\u003e \u003cp\u003eHealthcare.\u003c\/p\u003e \u003cp\u003eEducation.\u003c\/p\u003e \u003cp\u003eProfessional Services.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9. Hearing the Future.\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eStrategy and Uncertainties.\u003c\/p\u003e \u003cp\u003eExposing the Dynamic Uncertainty Loop.\u003c\/p\u003e \u003cp\u003eConclusions.\u003c\/p\u003e \u003cp\u003eNotes.\u003c\/p\u003e \u003cp\u003eAfterword.\u003c\/p\u003e \u003cp\u003eIndex.\u003c\/p\u003e \"…have produced a timely book about positoning business to deal with the uncertain challenges of the future.\" (\u003ci\u003eB-eye-network.com\u003c\/i\u003e, March 5th, 2009)  \u003cp\u003eDaniel W. Rasmus is Director of Business Insights for Microsoft® Business Division, where he manages the development of long-range scenarios to inform how software will be used in tomorrow's work environment based on different social, economic, and political settings that may occur in the future. Prior to joining Microsoft® Daniel was an analyst with Forrester Research and wrote extensively about collaboration and knowledge management. His forthcoming book Management by Design will be published by Wiley in 2009. Dan lives in Sammamish, Washington, with his wife Janet and daughters Rachel and Alyssa.\u003c\/p\u003e \u003cp\u003eRob Salkowitz is a writer and consultant specializing in the social implications of new technology in the workplace, and author of Generation Blend: Managing Across the Technology Age Gap, published by Wiley in 2008. He works with Microsoft® and other clients to articulate business strategy, and writes and speaks on issues related to the changing workforce. Rob lives in Seattle, Washington, with his wife Eunice Verstegen.\u003c\/p\u003e  \u003cp\u003eListening to the Future\u003c\/p\u003e \u003cp\u003eWhy It's Everybody's Business\u003c\/p\u003e \u003cp\u003eNew business models, new sources of competition, sweeping changes in the workforce—and information at the center of it all. Is your business ready for what's next?\u003c\/p\u003e \u003cp\u003eIn Listening to the Future: Why It's Everybody's Business, forecasters Daniel W. Rasmus and Rob Salkowitz present the perspectives of Microsoft®, the world's largest software company, on the challenges ahead for businesses, governments, and people around the world. How can we share knowledge and empower people in our organizations to act with insight and confidence in a world inundated with data? How can businesses get out in front of new technology innovations in the consumer world and the enterprise to unlock the potential of a new generation of talent? How can information technology provide strategic value in a dynamic and interconnected world?\u003c\/p\u003e \u003cp\u003eRasmus and Salkowitz look beyond the near-term trends and the latest high-tech fads to expose the critical uncertainties surrounding globalization, workforce evolution, transparency, and the effects of networks and mass collaboration. By exploring divergent scenarios of possible futures rather than a firm set of predictions, they offer business leaders a framework to make their organizations resilient against a range of potential circumstances, while positioning themselves to take maximum advantage of new opportunities.\u003c\/p\u003e \u003cp\u003ePart of Microsoft's Executive Leadership series, Listening to the Future: Why It's Everybody's Business examines specific industries, including manufacturing, financial services and insurance, retail, professional services, government and public sector, education, and healthcare, identifying how the key themes of the new world of business will play out in these segments of the economy.\u003c\/p\u003e \u003cp\u003eThis timely book explores:\u003c\/p\u003e \u003cul\u003e \u003cli\u003e \u003cp\u003eStrategies for managing a dynamic business\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eDiscovering and acting on insights developed from complexity\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eGaining strategic advantage through IT\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eMaximizing the value of a blended workforce\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eRecognizing how driving forces are shaping the business climate\u003c\/p\u003e \u003c\/li\u003e \u003cli\u003e \u003cp\u003eSharing knowledge to improve business performance\u003c\/p\u003e \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBusiness-focused and jargon-free, Listening to the Future: Why It's Everybody's Business provides decision-makers with a clear frame-work for making sense of the critical dynamics and uncertainties shaping the next ten to fifteen years, and clearly explains the innovative technologies that may play a role in the new world of business and work.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePraise for\u003c\/b\u003e Listening to the Future\u003c\/p\u003e \u003cp\u003e\"Turbulent times present businesses with the opportunity to rethink their value, their processes, and how they differentiate themselves in the market. Businesses need context to do this successfully. Rasmus and Salkowitz create a context for the challenges and opportunities ahead, and a lens for examination that can help businesses redefine themselves even in uncertain times. Listening to the Future provides practical advice on how to apply technology, not to solve specific problems, but to facilitate agility. Further, the authors don't just write about their thinking, they reveal the framework behind the findings, providing strong insight on the value of scenario planning in anticipating and navigating change.\u003c\/p\u003e \u003cp\u003e—Stephen Elop, President, Microsoft® Business Division\u003c\/p\u003e \u003cp\u003e\"As Arie de Geus suggested in his award-winning The Living Company, 'the only sustainable competitive advantage in times like these is the ability to learn faster than your competition.' Listening to the Future is an indispensable guide to that learning, a manual for managers faced—as all of us are—with the uncertain challenges of the future.\u003c\/p\u003e \u003cp\u003e—Lawrence Wilkinson, Chairman, Heminge \u0026amp; Condell (H\u0026amp;C); cofounder, Global Business Network (GBN)\u003c\/p\u003e \u003cp\u003e\"As we stand on the brink of a dramatic transformation in global culture and global business, we need good ways to think through the implications for ourselves and the world around us. Listening to the Future offers a panoramic view of the terrain, balancing vision with practical observations and useful strategies for organizational leaders. Rasmus and Salkowitz present a number of thought-provoking ideas that range from blended workforces to the rising complexity of business brought about by new relationships, new sources of data, and the failure of industrial age measurement.\u003c\/p\u003e \u003cp\u003e—Ray Kurzweil, founder, Kurzweil Technologies\u003c\/p\u003e \u003cp\u003e\"Dan Rasmus and Rob Salkowitz lay out how Microsoft®, the most powerful software company in the world, creates its internal crystal ball and takes advantage of accurately anticipating the future. Dan is one of those that constantly lives in the coming future and with Rob's help lays out a methodology that can help all of us do a better job of preparing for and taking advantage of the opportunities our future will bring.\u003c\/p\u003e \u003cp\u003e—Rob Enderle, Emerging Technology Analyst\u003c\/p\u003e \u003cp\u003e\"We get into scenario work as a vehicle for thinking more effectively about uncertain futures (and our decisions today); but we lack enough good role models of organizations that have adapted scenarios into their perspectives. Here's an example that can be followed in depth; the scenario leader at Microsoft® shows in depth how the practice illuminated the shift of mind among their customers and employees going forward, and how they must rethink their product line accordingly.\u003c\/p\u003e \u003cp\u003e—Art Kleiner, Editor in Chief, strategy+business; author, The Age of Heretics\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989535277285,"sku":"NP9780470413449","price":34.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9780470413449.jpg?v=1761784501","url":"https:\/\/k12savings.com\/products\/listening-to-the-future-isbn-9780470413449","provider":"K12savings","version":"1.0","type":"link"}