{"product_id":"linkedin-profile-optimization-for-dummies-isbn-9781119651420","title":"LinkedIn Profile Optimization For Dummies","description":"\u003cp\u003e\u003cb\u003eGive your LinkedIn profile the makeover it deserves—and get the attention \u003ci\u003eyou\u003c\/i\u003e deserve\u003c\/b\u003e \u003c\/p\u003e \u003cp\u003eLook at your profile: you\u003ci\u003e know\u003c\/i\u003e it could be a little better. Too many LinkedIn users are just posting a basic resume and hoping for the offers to come flooding in, missing out on the incredible opportunity the platform offers to properly showcase their talents, products, and services to 610 million professionals in over 200 countries. LinkedIn is way more than a resume tool—to display your professional past and present—it’s also your career future and personal brand. Used to its fullest extent, it helps you demonstrate the unique value and culture you provide, the skills and aspirations that make you different, to get the outcomes you truly want. But how’s it done?\u003c\/p\u003e \u003cp\u003eProfile branding expert Donna Serdula pioneered the concept of LinkedIn Profile Optimization and through her Website, LinkedIn-Makever.com, has helped over 5000 professionals use LinkedIn to achieve increased success. In this guide she applies that experience to help you use all of LinkedIn’s capabilities to meet your goals, whether they be job search, reputation management, or sales—including how to:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eCreate a memorable, successful profile\u003c\/li\u003e \u003cli\u003eOptimize personal keywords\u003c\/li\u003e \u003cli\u003eShowcase your experience, accomplishments, and unique value\u003c\/li\u003e \u003cli\u003eUse LinkedIn features to grow your network and more\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eYou never get a second chance to make a first impression—and people are Googling you right now: Get a fresh online look and get results!  \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIntroduction 1\u003c\/p\u003e \u003cp\u003eAbout This Book 2\u003c\/p\u003e \u003cp\u003eFoolish Assumptions 2\u003c\/p\u003e \u003cp\u003eHow This Book Is Organized 3\u003c\/p\u003e \u003cp\u003ePart 1: The Strategy Before the Siege 3\u003c\/p\u003e \u003cp\u003ePart 2: Getting Your LinkedIn Profile Started 3\u003c\/p\u003e \u003cp\u003ePart 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 4\u003c\/p\u003e \u003cp\u003ePart 4: Rounding Out Your Profile and Adding Finishing Touches 4\u003c\/p\u003e \u003cp\u003ePart 5: The Part of Tens 4\u003c\/p\u003e \u003cp\u003eIcons Used in This Book 4\u003c\/p\u003e \u003cp\u003eBeyond the Book 5\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 1: The Strategy Before the Siege 7\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1: Determining Your LinkedIn Strategy 9\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDetermining Your LinkedIn Goal 10\u003c\/p\u003e \u003cp\u003eJob search 10\u003c\/p\u003e \u003cp\u003eReputation management and branding 11\u003c\/p\u003e \u003cp\u003eSales and prospecting 12\u003c\/p\u003e \u003cp\u003eFiguring Out Your Target Audience 13\u003c\/p\u003e \u003cp\u003eCreating a Compelling Tone 14\u003c\/p\u003e \u003cp\u003eUsing the Different Versions of LinkedIn 15\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2: Getting Found on LinkedIn 17\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing LinkedIn as a Search Engine 17\u003c\/p\u003e \u003cp\u003eUsing the search bar 18\u003c\/p\u003e \u003cp\u003eUsing search filters 19\u003c\/p\u003e \u003cp\u003eEnsuring a Compelling and Attractive Search Result 21\u003c\/p\u003e \u003cp\u003eUnderstanding the Importance of Keywords 24\u003c\/p\u003e \u003cp\u003eUsing Online Keyword Tools 28\u003c\/p\u003e \u003cp\u003eUsing WordArt com 29\u003c\/p\u003e \u003cp\u003eUsing LinkedIn’s job postings 30\u003c\/p\u003e \u003cp\u003eUsing Good Ole Google 32\u003c\/p\u003e \u003cp\u003eRanking Higher with Profile SEO 33\u003c\/p\u003e \u003cp\u003eBuilding Off Profile SEO 34\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3: Understanding Endorsements and Recommendations 37\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShowcasing Your Skills 38\u003c\/p\u003e \u003cp\u003eAdding skills 39\u003c\/p\u003e \u003cp\u003eGrouping skills by category 41\u003c\/p\u003e \u003cp\u003ePinning your top skills 41\u003c\/p\u003e \u003cp\u003eRearranging skills 42\u003c\/p\u003e \u003cp\u003eShowing Recruiters What You Know 43\u003c\/p\u003e \u003cp\u003eObtaining Endorsements 45\u003c\/p\u003e \u003cp\u003eHiding an endorsement 46\u003c\/p\u003e \u003cp\u003eOpting out of endorsements 47\u003c\/p\u003e \u003cp\u003eEndorsing a connection 47\u003c\/p\u003e \u003cp\u003eRemoving an endorsement 49\u003c\/p\u003e \u003cp\u003eSoliciting endorsements 49\u003c\/p\u003e \u003cp\u003eThe Importance of Recommendations 50\u003c\/p\u003e \u003cp\u003eIdentifying people to recommend you 51\u003c\/p\u003e \u003cp\u003eAsking for a recommendation 52\u003c\/p\u003e \u003cp\u003eDitching the default request text 55\u003c\/p\u003e \u003cp\u003eAccepting a recommendation 55\u003c\/p\u003e \u003cp\u003eReordering recommendations 56\u003c\/p\u003e \u003cp\u003eRemoving recommendations 57\u003c\/p\u003e \u003cp\u003eRecommending others 58\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 2: Getting Your Linkedin Profile Started 61\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4: Optimizing the “Behind the Scenes” Sections 63\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eManaging Profile Changes 63\u003c\/p\u003e \u003cp\u003eTurning off update alerts 65\u003c\/p\u003e \u003cp\u003eRemoving competitors from your profile 66\u003c\/p\u003e \u003cp\u003eTurning On Your Public Profile 68\u003c\/p\u003e \u003cp\u003eCreating a Personalized URL 70\u003c\/p\u003e \u003cp\u003eUsing your name 72\u003c\/p\u003e \u003cp\u003eOh no, my name is taken! 72\u003c\/p\u003e \u003cp\u003eMarketing your public profile URL 73\u003c\/p\u003e \u003cp\u003eScanning Your LinkedIn QR Code 73\u003c\/p\u003e \u003cp\u003eImproving Your Profile’s Strength 75\u003c\/p\u003e \u003cp\u003eExpanding Your Network 77\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5: Establishing Your Calling Card 81\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUsing the Name Field Correctly 82\u003c\/p\u003e \u003cp\u003eEditing your name 82\u003c\/p\u003e \u003cp\u003eAdding prefixes to your name 83\u003c\/p\u003e \u003cp\u003eKeeping your profile confidential 84\u003c\/p\u003e \u003cp\u003eFilling Out Location and Industry 85\u003c\/p\u003e \u003cp\u003eChoosing your location 85\u003c\/p\u003e \u003cp\u003eUsing multiple locations for job search 86\u003c\/p\u003e \u003cp\u003eChoosing your industry 89\u003c\/p\u003e \u003cp\u003eSuggesting a missing industry 90\u003c\/p\u003e \u003cp\u003eIncluding Your Contact Information 91\u003c\/p\u003e \u003cp\u003eAdding your email addresses 92\u003c\/p\u003e \u003cp\u003eMaking your email visible to all 94\u003c\/p\u003e \u003cp\u003eAdding a phone number 95\u003c\/p\u003e \u003cp\u003eAdding your IM address 96\u003c\/p\u003e \u003cp\u003eAdding your work address 97\u003c\/p\u003e \u003cp\u003eAdding your Twitter account 97\u003c\/p\u003e \u003cp\u003eAdding websites 98\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6: Impressing with the Right Profile Picture 103\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eWhy You Need a Profile Picture 104\u003c\/p\u003e \u003cp\u003eDetermining If You Need a New Profile Picture 104\u003c\/p\u003e \u003cp\u003eUsing a Photo Already Taken 106\u003c\/p\u003e \u003cp\u003eWorking with a Photographer 107\u003c\/p\u003e \u003cp\u003eProfessional photographer rates 109\u003c\/p\u003e \u003cp\u003eDelaying the shoot with excuses 109\u003c\/p\u003e \u003cp\u003eTaking Your Own Profile Picture 110\u003c\/p\u003e \u003cp\u003eUnderstanding the importance of light 110\u003c\/p\u003e \u003cp\u003eFinding the right background 111\u003c\/p\u003e \u003cp\u003eFraming the shot 112\u003c\/p\u003e \u003cp\u003eFinding the right outfit 113\u003c\/p\u003e \u003cp\u003eChoosing and Uploading Your Profile Picture 114\u003c\/p\u003e \u003cp\u003eCropping to profile picture dimensions 114\u003c\/p\u003e \u003cp\u003eResizing and saving a high-res image 115\u003c\/p\u003e \u003cp\u003eUploading your photo 116\u003c\/p\u003e \u003cp\u003eUsing LinkedIn’s filters to make your picture better 117\u003c\/p\u003e \u003cp\u003eChanging photo visibility settings 118\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7: Developing a Compelling Headline 123\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGrabbing Your Reader’s Attention 123\u003c\/p\u003e \u003cp\u003eAdding Flair to Your Headline 124\u003c\/p\u003e \u003cp\u003eSaturating Your Headline with Keywords 128\u003c\/p\u003e \u003cp\u003eAdd your job title 129\u003c\/p\u003e \u003cp\u003eAdd your specialty 130\u003c\/p\u003e \u003cp\u003eAdd an extracurricular hobby 131\u003c\/p\u003e \u003cp\u003eAdd a happy ending 131\u003c\/p\u003e \u003cp\u003eCreating a Benefit Statement Headline 132\u003c\/p\u003e \u003cp\u003eAdding Your New and Improved Headline to LinkedIn 134\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8: Reinforcing Your Brand with a Background Photo 137\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFinding the Right Image to Showcase Your Brand 138\u003c\/p\u003e \u003cp\u003eWorking with a Professional Graphic Designer 140\u003c\/p\u003e \u003cp\u003eUsing Online Graphic Tools to Create an Image 140\u003c\/p\u003e \u003cp\u003eAdding a Background Image to Your Profile 143\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 9: Showing You Are Open for Business or Job Opportunities 145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShowing You Are Open for Business 146\u003c\/p\u003e \u003cp\u003eTurning on the Open Profile setting 146\u003c\/p\u003e \u003cp\u003eEnabling the Open for Business feature 147\u003c\/p\u003e \u003cp\u003eChoosing your business focus 149\u003c\/p\u003e \u003cp\u003eShowing You Are Open to Job Opportunities 153\u003c\/p\u003e \u003cp\u003eEnabling the Open to Job Opportunities feature 155\u003c\/p\u003e \u003cp\u003eSelecting only recruiters or all LinkedIn members 156\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression 159\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 10: Getting Your Experiences Ready 161\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eReferencing Your Resume 162\u003c\/p\u003e \u003cp\u003eDetermining Which Experiences to Keep and Which to Merge 163\u003c\/p\u003e \u003cp\u003eKeep your target audience in mind 164\u003c\/p\u003e \u003cp\u003eHow far back do I go? 165\u003c\/p\u003e \u003cp\u003eCreating a Work History for Recent Graduates 166\u003c\/p\u003e \u003cp\u003eDealing with Employment Gaps 167\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 11: Creating a Powerful Experience 169\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdding a New Experience 170\u003c\/p\u003e \u003cp\u003eMaking the start and end dates match your resume 173\u003c\/p\u003e \u003cp\u003eUsing month and year or just year 173\u003c\/p\u003e \u003cp\u003eGetting the company logo to appear 173\u003c\/p\u003e \u003cp\u003eLinking to your company’s LinkedIn page 176\u003c\/p\u003e \u003cp\u003eCreating a LinkedIn Page 177\u003c\/p\u003e \u003cp\u003eLess Is More — Stop Disqualifying Yourself 179\u003c\/p\u003e \u003cp\u003eOptimizing your job title with keywords 180\u003c\/p\u003e \u003cp\u003eMaking your job title pop with symbols 181\u003c\/p\u003e \u003cp\u003eDescribing your roles and responsibilities 182\u003c\/p\u003e \u003cp\u003eCrafting an impactful achievement 183\u003c\/p\u003e \u003cp\u003eSummarizing the company with a boilerplate description 186\u003c\/p\u003e \u003cp\u003eGiving your reader a call to action 188\u003c\/p\u003e \u003cp\u003eEditing an Existing Experience 188\u003c\/p\u003e \u003cp\u003eReordering Concurrent Experiences 189\u003c\/p\u003e \u003cp\u003eRemoving an Experience 190\u003c\/p\u003e \u003cp\u003eExamples of Great Experiences 190\u003c\/p\u003e \u003cp\u003eSalesperson looking for a new opportunity 190\u003c\/p\u003e \u003cp\u003eSalesperson looking for more prospects 191\u003c\/p\u003e \u003cp\u003eHuman resources professional using LinkedIn for reputation management 192\u003c\/p\u003e \u003cp\u003eAdding Multimedia to Make Your Profile POP! 192\u003c\/p\u003e \u003cp\u003eDetermining what to highlight with multimedia files 193\u003c\/p\u003e \u003cp\u003eResisting the urge to upload your resume 194\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 12: Writing a Compelling About Section 197\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eEditing Your LinkedIn About Section 198\u003c\/p\u003e \u003cp\u003eWriting in First Person 199\u003c\/p\u003e \u003cp\u003eAvoiding Resume Speak 200\u003c\/p\u003e \u003cp\u003eRevisiting Your LinkedIn Goals and Target Audience 201\u003c\/p\u003e \u003cp\u003eCatching Your Reader’s Attention 202\u003c\/p\u003e \u003cp\u003eCreating Your Professional Manifesto 204\u003c\/p\u003e \u003cp\u003eExplain your benefits 205\u003c\/p\u003e \u003cp\u003eHighlight your top achievements 206\u003c\/p\u003e \u003cp\u003eKeep the About section focused on you 206\u003c\/p\u003e \u003cp\u003eCreate a clear call to action 207\u003c\/p\u003e \u003cp\u003eFormatting a Sleek LinkedIn About Section 209\u003c\/p\u003e \u003cp\u003eExamples of Compelling and Engaging About Sections 211\u003c\/p\u003e \u003cp\u003eHealthcare (job search) 211\u003c\/p\u003e \u003cp\u003eReal estate professional (sales and prospecting) 212\u003c\/p\u003e \u003cp\u003eConsultant (sales and prospecting) 213\u003c\/p\u003e \u003cp\u003eIT professional (reputation management) 214\u003c\/p\u003e \u003cp\u003eProduct management (job search) 215\u003c\/p\u003e \u003cp\u003eLeadership (reputation management) 215\u003c\/p\u003e \u003cp\u003eRetail (sales and prospecting) 216\u003c\/p\u003e \u003cp\u003eAccounting (sales and prospecting) 217\u003c\/p\u003e \u003cp\u003eStudent (job search) 218\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 4: Rounding Out Your Profile and the Final Reveal 221\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 13: There’s More to You than Your Jobs 223\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eAdding Your Education, or Lack Thereof 224\u003c\/p\u003e \u003cp\u003eDivulging the year you graduated 224\u003c\/p\u003e \u003cp\u003ePreparing activities and societies 225\u003c\/p\u003e \u003cp\u003eAdding your education 226\u003c\/p\u003e \u003cp\u003eAdding multimedia 227\u003c\/p\u003e \u003cp\u003eReordering education 229\u003c\/p\u003e \u003cp\u003eChanging the school displayed in your intro card 230\u003c\/p\u003e \u003cp\u003eListing Licenses and Certifications 231\u003c\/p\u003e \u003cp\u003eAdding Volunteer Experiences 233\u003c\/p\u003e \u003cp\u003eCiting Your Accomplishments 235\u003c\/p\u003e \u003cp\u003eShowcasing organizations 236\u003c\/p\u003e \u003cp\u003eUncovering your honors and awards 239\u003c\/p\u003e \u003cp\u003eThe three P’s: Projects, publications, and patents 243\u003c\/p\u003e \u003cp\u003eAdding courses 248\u003c\/p\u003e \u003cp\u003eAdding the languages you speak 250\u003c\/p\u003e \u003cp\u003eCreating a Profile in Another Language 250\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 14: Following Groups, Companies, and Influencers 253\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eUnderstanding the Importance of Groups 254\u003c\/p\u003e \u003cp\u003eDetermining the types of groups to join 255\u003c\/p\u003e \u003cp\u003eTurning off group notifications 257\u003c\/p\u003e \u003cp\u003eJoining recommended groups 258\u003c\/p\u003e \u003cp\u003eSearching for groups 259\u003c\/p\u003e \u003cp\u003eDeleting groups 261\u003c\/p\u003e \u003cp\u003eTurning off group communication email 262\u003c\/p\u003e \u003cp\u003eChoosing which groups to highlight on your profile 262\u003c\/p\u003e \u003cp\u003eCultivating Your Following Section 264\u003c\/p\u003e \u003cp\u003eChoosing the right companies to follow 265\u003c\/p\u003e \u003cp\u003eFollowing companies 266\u003c\/p\u003e \u003cp\u003eUnfollowing companies 266\u003c\/p\u003e \u003cp\u003eShowcasing Influencers on Your Profile 267\u003c\/p\u003e \u003cp\u003eDeciding which Influencers to showcase 267\u003c\/p\u003e \u003cp\u003eFinding specific Influencers 269\u003c\/p\u003e \u003cp\u003eDiscovering recommended Influencers 270\u003c\/p\u003e \u003cp\u003eRemoving Influencers 271\u003c\/p\u003e \u003cp\u003eFollowing Schools 271\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 15: Publishing on LinkedIn 273\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eShowcasing Yourself as a Thought Leader 274\u003c\/p\u003e \u003cp\u003eKeeping up with Articles and Activity 274\u003c\/p\u003e \u003cp\u003eUnderstanding the LinkedIn Feed 275\u003c\/p\u003e \u003cp\u003eUsing hashtags 278\u003c\/p\u003e \u003cp\u003eTagging people 279\u003c\/p\u003e \u003cp\u003eLooking at the Difference between a Post and an Article 281\u003c\/p\u003e \u003cp\u003eCreating your first post 282\u003c\/p\u003e \u003cp\u003eHow often should you post? 284\u003c\/p\u003e \u003cp\u003eBenchmarking success 285\u003c\/p\u003e \u003cp\u003eReacting and responding to other people’s posts 285\u003c\/p\u003e \u003cp\u003eCreating your first article 287\u003c\/p\u003e \u003cp\u003eWhat Happens After You Publish? 293\u003c\/p\u003e \u003cp\u003eMarketing Your Blog Post 294\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 16: Unveiling and Marketing Your Powerful Profile 297\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eViewing Your Profile from the Mobile App 298\u003c\/p\u003e \u003cp\u003eViewing Your Profile as an Outsider 298\u003c\/p\u003e \u003cp\u003eGetting Google to Index Your Profile 300\u003c\/p\u003e \u003cp\u003eYour LinkedIn Profile Checklist 301\u003c\/p\u003e \u003cp\u003eBenchmarking Your Profile’s Success 304\u003c\/p\u003e \u003cp\u003eMarketing Your Profile 307\u003c\/p\u003e \u003cp\u003eAlerting your connections of your updated profile 307\u003c\/p\u003e \u003cp\u003eAdding your profile to other social media sites 311\u003c\/p\u003e \u003cp\u003eLinkedIn profile plagiarism 312\u003c\/p\u003e \u003cp\u003eGetting views to your LinkedIn profile 314\u003c\/p\u003e \u003cp\u003eTo Pay or Not Pay for LinkedIn 319\u003c\/p\u003e \u003cp\u003eFeatures of paid accounts 320\u003c\/p\u003e \u003cp\u003eUnique features of premium accounts 321\u003c\/p\u003e \u003cp\u003eChoosing the best plan for you 323\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart 5: The Part of Tens 325\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 17: Ten Profile Do’s and Don’ts 327\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDo Use a Professional Profile Picture 327\u003c\/p\u003e \u003cp\u003eDon’t Use LinkedIn’s Default Headline 328\u003c\/p\u003e \u003cp\u003eDo Use Eye-Catching Symbols Sparingly 328\u003c\/p\u003e \u003cp\u003eDo Include Your Contact Information 329\u003c\/p\u003e \u003cp\u003eDo Add Media Samples 329\u003c\/p\u003e \u003cp\u003eDon’t Stuff Keywords 329\u003c\/p\u003e \u003cp\u003eDon’t Go Back 30 Years 330\u003c\/p\u003e \u003cp\u003eDo Get Recommendations 330\u003c\/p\u003e \u003cp\u003eDo Tell a Story 330\u003c\/p\u003e \u003cp\u003eDo Download Your Data 331\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 18: Ten Tips for a Perfect Profile Picture 333\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eHire a Professional Photographer 333\u003c\/p\u003e \u003cp\u003eUse Lots of Light 334\u003c\/p\u003e \u003cp\u003eUse a Nondescript Background 334\u003c\/p\u003e \u003cp\u003eDress to Impress 335\u003c\/p\u003e \u003cp\u003eAdjust Yourself 336\u003c\/p\u003e \u003cp\u003eKeep the Camera Close to Eye Level 336\u003c\/p\u003e \u003cp\u003eSay No to the Mug Shot 336\u003c\/p\u003e \u003cp\u003eCrinkle, Smile, and Jut 337\u003c\/p\u003e \u003cp\u003eUse Photoshop Lightly 337\u003c\/p\u003e \u003cp\u003eCrop Your Image 338\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 19: Ten Tips to Expand Your Network 339\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eImport Your Address Book 340\u003c\/p\u003e \u003cp\u003eImport a Contact List 342\u003c\/p\u003e \u003cp\u003eLet LinkedIn Help You Connect 342\u003c\/p\u003e \u003cp\u003eJoin One Hundred Groups 344\u003c\/p\u003e \u003cp\u003eStart a LinkedIn Group 344\u003c\/p\u003e \u003cp\u003eMake Connecting a Process 344\u003c\/p\u003e \u003cp\u003eLink to Your Profile 345\u003c\/p\u003e \u003cp\u003eBrand Yourself a LION or Just Connect to Them 345\u003c\/p\u003e \u003cp\u003eDon’t Join Open Networking Lists and Groups 346\u003c\/p\u003e \u003cp\u003eUse an App 347\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 20: Ten Tips to Leverage LinkedIn 349\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eA-B-C Always Be Connecting 349\u003c\/p\u003e \u003cp\u003eConnect and Stay in Touch 350\u003c\/p\u003e \u003cp\u003eGather Business Intelligence 351\u003c\/p\u003e \u003cp\u003eGet the News 352\u003c\/p\u003e \u003cp\u003eGet Social Proof and Credibility 353\u003c\/p\u003e \u003cp\u003eGet Past the Gatekeeper 353\u003c\/p\u003e \u003cp\u003eRub Elbows in Groups 354\u003c\/p\u003e \u003cp\u003eFind Assistance 354\u003c\/p\u003e \u003cp\u003eShowcase Thought Leadership 355\u003c\/p\u003e \u003cp\u003eNetwork in Your Pajamas 356\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 21: Ten LinkedIn Profile Resources 357\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGet Inspired and Excited 357\u003c\/p\u003e \u003cp\u003eLinkedIn Headline Generator 358\u003c\/p\u003e \u003cp\u003eVirtual Phone Numbers 358\u003c\/p\u003e \u003cp\u003eGoogle Voice 358\u003c\/p\u003e \u003cp\u003eSkype 359\u003c\/p\u003e \u003cp\u003eSay No to AOL and Hotmail Addresses 359\u003c\/p\u003e \u003cp\u003eYour own domain 359\u003c\/p\u003e \u003cp\u003eAcceptable free domains 359\u003c\/p\u003e \u003cp\u003eSymbol Variations 360\u003c\/p\u003e \u003cp\u003eStop the Typos 360\u003c\/p\u003e \u003cp\u003eSlideShare 360\u003c\/p\u003e \u003cp\u003ePhotographer Directory 361\u003c\/p\u003e \u003cp\u003eBackground Image Libraries 361\u003c\/p\u003e \u003cp\u003eOnline Image Apps 362\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn 363\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eMake It Easy to Connect the Dots Quickly 364\u003c\/p\u003e \u003cp\u003eExhibit Personality and Show a Cultural Fit 364\u003c\/p\u003e \u003cp\u003eTurn On Open to Job Opportunities 365\u003c\/p\u003e \u003cp\u003eSay Cheese 366\u003c\/p\u003e \u003cp\u003eProvide Your Contact Information 366\u003c\/p\u003e \u003cp\u003eConnect to Them 366\u003c\/p\u003e \u003cp\u003eComment on Their Posts 367\u003c\/p\u003e \u003cp\u003ePost, Comment, and Hashtag 367\u003c\/p\u003e \u003cp\u003eKeep Your Profile Up to Date and Fresh 367\u003c\/p\u003e \u003cp\u003eInvest in Your Future 368\u003c\/p\u003e \u003cp\u003eIndex 369\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDonna Serdula\u003c\/b\u003e is the leading authority on LinkedIn profile optimization. Her company, Vision Board Media, provides branding services to individual and corporate clients. She is also an in-demand speaker. She can be found online at www.LinkedIn-Makeover.com and on LinkedIn at linkedin.com\/in\/todonna.   \u003c\/p\u003e\u003cul\u003e \u003cli\u003eCreate an integrated LinkedIn branding strategy\u003c\/li\u003e \u003cli\u003eOptimize with keywords to get discovered\u003c\/li\u003e \u003cli\u003eDetermine and articulate your professional story\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003cb\u003eLevel up with a perfect profile and find success!\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eA LinkedIn profile is a platform to shape how others see you and explain how you impact lives. This book will share exactly what you need to know to optimize your profile according to your goals. Discover how to identify your personal keywords, utilize endorsements, and optimize your experiences. You'll also create a compelling summary of your experience that grabs the attention of a potential partner, client, or employer. \"Link in\" to the opportunities you've been waiting for! \u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside...\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eIdentify your LinkedIn goal\u003c\/li\u003e \u003cli\u003eShowcase your talents\u003c\/li\u003e \u003cli\u003eAttract more profile views\u003c\/li\u003e \u003cli\u003eUse personal keywords\u003c\/li\u003e \u003cli\u003eOptimize your profile photo\u003c\/li\u003e \u003cli\u003eReinforce your personal brand\u003c\/li\u003e \u003cli\u003eUpgrade your About section\u003c\/li\u003e \u003cli\u003eGet noticed using LinkedIn\u003c\/li\u003e \u003c\/ul\u003e","brand":"For Dummies","offers":[{"title":"Default Title","offer_id":47989533147365,"sku":"NP9781119651420","price":26.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781119651420.jpg?v=1761784491","url":"https:\/\/k12savings.com\/products\/linkedin-profile-optimization-for-dummies-isbn-9781119651420","provider":"K12savings","version":"1.0","type":"link"}