{"product_id":"likeonomics-isbn-9781118137536","title":"Likeonomics","description":"\u003cb\u003eHow to become a trusted resource for consumers in a society of constant manipulation\u003c\/b\u003e  \u003cp\u003ePeople decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. \u003ci\u003eLikeonomics\u003c\/i\u003e offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including:\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products\u003c\/li\u003e \u003cli\u003eA Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years\u003c\/li\u003e \u003cli\u003eA tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships\u003c\/li\u003e \u003cli\u003eAuthor Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWith \u003ci\u003eLikeonomics\u003c\/i\u003e as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.\u003c\/p\u003e \u003cp\u003ePrologue: How a Lard Salesman, an NFL Agent, and a YouTube Star Explain Likeonomics xv\u003c\/p\u003e \u003cp\u003eIntroduction: Likeability, Rogue Economists, and the Lovable Fool xxv\u003c\/p\u003e \u003cp\u003eAuthor’s Note: Why I Don’t Write about Synergy and Paradigm Shifts xxxix\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart I The Crisis and the Solution 1\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 1 \u003c\/b\u003e\u003cb\u003eInside the Modern Believability Crisis: How Rockefeller’s Dimes, War Propaganda, and the Marlboro Man Ruined the World 3\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Birth of Modern PR 5\u003c\/p\u003e \u003cp\u003e#occupywallstreet 6\u003c\/p\u003e \u003cp\u003eThe Propaganda of Revolutions 7\u003c\/p\u003e \u003cp\u003eWhen Advertising Ruled the World 9\u003c\/p\u003e \u003cp\u003eThe Mass Perception Principle 10\u003c\/p\u003e \u003cp\u003eMarketing as the Bad Guy 12\u003c\/p\u003e \u003cp\u003eLiving in the Society of Distrust 14\u003c\/p\u003e \u003cp\u003eWhat Is the Believability Crisis? 15\u003c\/p\u003e \u003cp\u003eSolving the Believability Crisis 16\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 2 \u003c\/b\u003e\u003cb\u003eNavigating the Likeability Gap: What Rwanda, Golf Courses, and \u003c\/b\u003e\u003cb\u003eOcean’s Eleven \u003c\/b\u003e\u003cb\u003eCan Teach Us about the Decisions We Make 19\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Movie Man 21\u003c\/p\u003e \u003cp\u003eWhat Business Are You In? 23\u003c\/p\u003e \u003cp\u003eThe Engagement Problem 24\u003c\/p\u003e \u003cp\u003eThe Reinvention of Rwanda 26\u003c\/p\u003e \u003cp\u003eHumility Wanted 27\u003c\/p\u003e \u003cp\u003eThe Likeability Gap 29\u003c\/p\u003e \u003cp\u003eThe Toilet Business 31\u003c\/p\u003e \u003cp\u003eUnderstanding Weak Ties 32\u003c\/p\u003e \u003cp\u003eGolf and the Likeability Gap 33\u003c\/p\u003e \u003cp\u003eWhy Relationships Are Not about Networking 34\u003c\/p\u003e \u003cp\u003eGetting Julia Roberts 36\u003c\/p\u003e \u003cp\u003eThe Age of Equivalence 37\u003c\/p\u003e \u003cp\u003eHow Originality Died—and How We Can Get It Back 39\u003c\/p\u003e \u003cp\u003eThe Differentiation Ideal 40\u003c\/p\u003e \u003cp\u003eThe Likeability Gap and the World 42\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 3 \u003c\/b\u003e\u003cb\u003eThe ROI of Likeability: Why Spreadsheets Need to Die, Websites Stink, and Likeable Politicians Always Win 45\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe New Stupid 46\u003c\/p\u003e \u003cp\u003eThe Sexiness of Analytics 47\u003c\/p\u003e \u003cp\u003eData Overload, Insight Underload 48\u003c\/p\u003e \u003cp\u003eFour Ways Data Becomes Meaningless 49\u003c\/p\u003e \u003cp\u003eRethinking ROI 50\u003c\/p\u003e \u003cp\u003eThe Flip Side of Data 51\u003c\/p\u003e \u003cp\u003eWhy Context Matters (and Your ‘‘Sticky’’ Website Actually Stinks) 52\u003c\/p\u003e \u003cp\u003eThe Real Reason Likeable Politicians Always Win 53\u003c\/p\u003e \u003cp\u003eWhy Results Matter More than Data 54\u003c\/p\u003e \u003cp\u003eThe Five Principles of Likeonomics 55\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart II The Five Principles of Likeonomics 57\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 4 \u003c\/b\u003e\u003cb\u003eTruth 59\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eOprah’s Secret 60\u003c\/p\u003e \u003cp\u003eAre You Building on a Sinkhole? 61\u003c\/p\u003e \u003cp\u003eThe Lie Doctor and the Dalai Lama 61\u003c\/p\u003e \u003cp\u003eEmpowerment versus the Anti-Truth Policy 63\u003c\/p\u003e \u003cp\u003eEmbracing Your Inconvenient Truth 64\u003c\/p\u003e \u003cp\u003eSelling Cardboard 66\u003c\/p\u003e \u003cp\u003eWhy Being Truthful Is So Hard 67\u003c\/p\u003e \u003cp\u003eThe Three Elements of Truth 68\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 5 \u003c\/b\u003e\u003cb\u003eRelevance 73\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Relevance Challenge 75\u003c\/p\u003e \u003cp\u003eCanada’s Favorite Storyteller 76\u003c\/p\u003e \u003cp\u003eHandshakes in Kazakhstan 78\u003c\/p\u003e \u003cp\u003eThe Renaissance Banker 80\u003c\/p\u003e \u003cp\u003eMaking the Bank Relevant Again 81\u003c\/p\u003e \u003cp\u003eEveryone Who Matters Knows You 81\u003c\/p\u003e \u003cp\u003eWhy Is Relevance So Hard? 83\u003c\/p\u003e \u003cp\u003eThe Three Elements of Relevance 84\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 6 \u003c\/b\u003e\u003cb\u003eUnselfishness 89\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eCreating an Ideal World 90\u003c\/p\u003e \u003cp\u003eThe Ethical Warehouse 93\u003c\/p\u003e \u003cp\u003eWhat about the Selfish Gene? 94\u003c\/p\u003e \u003cp\u003eWikinomics and the Rise of Collaboration 95\u003c\/p\u003e \u003cp\u003eFinding the Altruism Gene 96\u003c\/p\u003e \u003cp\u003eDo Doctors Need to Be Competent and Kind? 97\u003c\/p\u003e \u003cp\u003eWhy People Don’t Sue Likeable Doctors 99\u003c\/p\u003e \u003cp\u003eHow the Unselfish and Compassionate Will Rule the World 101\u003c\/p\u003e \u003cp\u003eHow Japanese Citizens Responded to Disaster with Unselfishness 102\u003c\/p\u003e \u003cp\u003eThe Customer Service Revolution Will Be Twitterized 105\u003c\/p\u003e \u003cp\u003eWhy We Are Selfish 106\u003c\/p\u003e \u003cp\u003eThe Three Elements of Unselfishness 108\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 7 \u003c\/b\u003e\u003cb\u003eSimplicity 111\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eDesperately Seeking Simplicity 113\u003c\/p\u003e \u003cp\u003eThe Plain Language Movement 114\u003c\/p\u003e \u003cp\u003eThe Myth of Good Complexity 115\u003c\/p\u003e \u003cp\u003eGadget Confusion 116\u003c\/p\u003e \u003cp\u003eFlipping the Video Camera Market 118\u003c\/p\u003e \u003cp\u003eWinning on Simplicity 119\u003c\/p\u003e \u003cp\u003eHow Simplicity Inspires Trust 121\u003c\/p\u003e \u003cp\u003eHow Orange Got People Saving Again 122\u003c\/p\u003e \u003cp\u003eHypnotizing Chickens 123\u003c\/p\u003e \u003cp\u003eHow Napkins Can Explain Health Care 124\u003c\/p\u003e \u003cp\u003eWhy Simplicity Gets So Complicated 126\u003c\/p\u003e \u003cp\u003eThe Three Elements of Simplicity 127\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChapter 8 \u003c\/b\u003e\u003cb\u003eTiming 131\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThe Most Creative Lunch in History 133\u003c\/p\u003e \u003cp\u003eTiming Is Everything 135\u003c\/p\u003e \u003cp\u003eHow Sweetening Changed Television History 136\u003c\/p\u003e \u003cp\u003eOur Time-Shifted Culture 137\u003c\/p\u003e \u003cp\u003eGilt and Luxury with an Expiration 137\u003c\/p\u003e \u003cp\u003eThe Rise of Shopper Marketing 138\u003c\/p\u003e \u003cp\u003eGoogle ZMOT 139\u003c\/p\u003e \u003cp\u003eWhy Timing Is So Tough 141\u003c\/p\u003e \u003cp\u003eThe Three Elements of Timing 142\u003c\/p\u003e \u003cp\u003e\u003cb\u003eConclusion \u003c\/b\u003e\u003cb\u003e145\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLiving in the Era of Likeonomics 146\u003c\/p\u003e \u003cp\u003eLikeonomics on Mulberry Street 147\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePart III The StoryBook 149\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIntroduction: How the StoryBook Works 151\u003c\/p\u003e \u003cp\u003eBhutan: The Real Happiest Place on Earth 153\u003c\/p\u003e \u003cp\u003eGreen Bay Packers: Why Cheeseheads Rule the NFL 155\u003c\/p\u003e \u003cp\u003eKhan Academy: Flipping the Rules of Education 157\u003c\/p\u003e \u003cp\u003eMaverick Adventures: Kitesurfing with Richard Branson 159\u003c\/p\u003e \u003cp\u003eAnupy Singla: The Fast Rise of Slow Cooking 161\u003c\/p\u003e \u003cp\u003eThe Backstory: The Making of Likeonomics 165\u003c\/p\u003e \u003cp\u003eSpecial Thanks 167\u003c\/p\u003e \u003cp\u003eNotes: Further Reading and Research 169\u003c\/p\u003e \u003cp\u003eAbout the Author 173\u003c\/p\u003e \u003cp\u003eIndex 175\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eROHIT BHARGAVA\u003c\/b\u003e is a marketing expert focused on helping to bring more humanity back to business. He advises some of the world's largest global brands on communications strategy through his role as a member of the Strategy \u0026amp; Planning group at Ogilvy.??His thinking has been featured in the Wall Street Journal, the Guardian, Fast Company, NPR, and MarketingChina, and his first book, Personality Not Included, was translated into nine languages. Outside of his writing and consulting, Rohit is Adjunct Professor of Marketing at Georgetown University in Washington, DC, where he lives with his wife and two sons.   \u003c\/p\u003e\u003cp\u003eThe future isn't about the next social media tool or clicking a \"Like\" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of \u003ci\u003elikeability\u003c\/i\u003e. This is no longer a soft quality and it is not the same thing as just being nice. With today's \"modern believability crisis,\" earning the trust of your customers, employees, and colleagues is much harder to do. \u003ci\u003eLikeonomics\u003c\/i\u003e offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e uncovers five key principles to win trust (or win it back)—and keep it. You'll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out—whether you are trying to grow your business, win an election, or find your next job—and this book will help you get there.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e provides real-world stories of brands and people who have used these principles to become wildly successful, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eAn unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career\u003c\/li\u003e \u003cli\u003eThe leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming\u003c\/li\u003e \u003cli\u003eA regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years\u003c\/li\u003e \u003cli\u003eAn independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.\u003c\/p\u003e  \u003cp\u003eThe future isn't about the next social media tool or clicking a \"Like\" button. Instead, people decide which organizations to trust, what advice to follow, and who to forge personal or business relationships with based on the simple metric of likeability. This is no longer a soft quality and it is not the same thing as just being nice. With today's \"modern believability crisis,\" earning the trust of your customers, employees, and colleagues is much harder to do. Likeonomics offers a new vision of a world beyond Facebook, where real relationships and personal values such as unabashed honesty, extreme simplicity, and basic humanity are the keys to success. There is a real ROI to likeability, and exactly how big it is will amaze you. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e uncovers five key principles to??win trust (or win it back)—and keep it. You'll learn how to use the TRUST formula (Truth, Relevance, Unselfishness, Simplicity, and Timing) to power every relationship. Being more believable is the real secret to standing out—whether you are trying to grow your business, win an election, or find your next job—and this book will help you get there. \u003c\/p\u003e\u003cp\u003e\u003ci\u003eLikeonomics\u003c\/i\u003e provides real-world stories of brands and people who have used these principles to become wildly successful, including: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn unknown Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career\u003c\/li\u003e \u003cli\u003eThe leader of a tiny island nation who put his country on the map with an unexpected meeting that got the world talking about global warming\u003c\/li\u003e \u003cli\u003eA regional team of financial advisors that went from being ranked 173rd out of 176 branches to first, and stayed there for thirteen of the next fifteen years\u003c\/li\u003e \u003cli\u003eAn independent sports agent who achieved the impossible by landing the number-one player in the NFL draft as a client through the power of relationships\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eLearn how to stand out in a good way, avoid the hype and strategic traps of social media, and change your life and career by being more likeable, believable, and (most of all) trusted.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47989530525925,"sku":"NP9781118137536","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1842\/7735\/files\/9781118137536.jpg?v=1761784480","url":"https:\/\/k12savings.com\/products\/likeonomics-isbn-9781118137536","provider":"K12savings","version":"1.0","type":"link"}